2012 – January (F)            I believe my total family income will increase in the next 6 months                         ...
2012 – February (F)                                             Bank account ownership                                  (%...
2012 – February (FP)                  Urban household Socio Economic Class                    (% of N=11,509 aged 15-64 yr...
2012 – March (F) Internet Activities Via Mobile Phone                                       (% of n=1,297 mobile internet ...
2012 – March (FP)                Access Internet from My Mobile Phone                (% of n=3,376 internet users aged 15-...
2012 – April (F)                                                  Technology and Me                                       ...
2012 – April (FP)      Tale of two cities…                                (% of N=1,067 aged 15-64 yrs, HCMC and Hanoi)   ...
2012 – May (F)                                                ATM card ownership                        (% of N = 2,480 ba...
2012 – May (FP)                                                    Personal loans                             (% of N = 57...
2012 – June (F)                                                Destinations for holidays                                  ...
2012 – June (FP)            Life attitudes…                                        (% of N=1,067 aged 15-64 yrs, HCMC and ...
2012 – July (F)   Consideration for holidays                                              (% of N = 1,072 aged 15-64 yrs, ...
2012 – July (FP)        Job attitudes…                                     (% of N=1,067 aged 15-64 yrs, HCMC & Hanoi)    ...
2012 – August (F)                           Population (millions)100                                                      ...
2012 – August (FP)                                  Ownership of bank savings product                                  (% ...
2012 – September (F)16
2012 – September (FP)                    Frequency using Internet on everyday basis                           (% of N=11,5...
2012 – October (F)    Lifestyles - Different stories                                                       (% of N =1,067 ...
2012 – October (FP)
2012 – November (F)                         My attitudes…                                                             (% o...
2012 – November (FP)                          My attitudes…                                                    (% of N = 1...
2012 – December (F)   Internet Activities Via Mobile Phone                                           (% of n=1,297 mobile ...
2012 – December (FP)   Travel buddy                     (% of N = 1,072 aged 15-64 yrs, HCMC and Hanoi)              4    ...
2013                                                          Life styles - Different stories                             ...
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Tet Monitor 2012

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Tet Monitor 2012

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Tet Monitor 2012

  1. 1. 2012 – January (F) I believe my total family income will increase in the next 6 months (% of N= 11,509 aged 15-64 yrs, HCMC and Hanoi) Year 2009 Year 2011 37 38 36 36 35 35 33 33 32 31 32 31 29 29 28 27 27 26 25 24 21 20 15-24 25-34 35-49 50-64 Male Female A B C D E years years years years1
  2. 2. 2012 – February (F) Bank account ownership (% of N = 11,509 aged 15-64 yrs, HCMC and Hanoi) 2008 2011 58 53 48 46 41 39 38 39 37 37 35 31 29 29 29 27 27 27 19 19 19 9 15-24 25-34 35-49 50-64 Male Female A B C D E years years years years2
  3. 3. 2012 – February (FP) Urban household Socio Economic Class (% of N=11,509 aged 15-64 yrs, HCMC and Hanoi) 100% 9 13 90% Approx. household monthly income 80% 24 22 70% E (Less than US$150) 60% D (US$150 - US$299) 26 31 50% C (US$300 - US$499) 40% 30% B (US$500 - US$999) 28 25 20% A (US$1,000+) 10% 11 11 0% HCMC Hanoi3
  4. 4. 2012 – March (F) Internet Activities Via Mobile Phone (% of n=1,297 mobile internet users, aged 15-64 yrs, 12 Centres) Instant messaging e.g. Blackberry 20 41 messenger, yahoo, msn) 49 Downloading applications (e.g. smart 21 35-49 29 phone apps) 36 25-34 13 Visiting online shopping sites 15 10 15-24 5 Playing online games 9 7 11 Visiting a social network 30 42 17 Downloading or uploading pictures 28 27 16 Listening to music 32 26 86 Use for news 82 70 44 Use a search site 68 70 32 Sending e-mail (not SMS) 35 214
  5. 5. 2012 – March (FP) Access Internet from My Mobile Phone (% of n=3,376 internet users aged 15-64 yrs, 12 Centres) 47 4139 37 35 34 24 8Male Female HCM Hanoi 15-24 25-34 35-49 50-64
  6. 6. 2012 – April (F) Technology and Me (% of N=1,067 15-64 yrs, HCMC and Hanoi) 73 Male Female 15-24 25-34 35-49 50-64 57 55 51 45 41 32 29 28 28 24 19 19 15 15 12 13 11 9 9 4 5 4 4Technology is indispensable to I dont need to use technology a Im not comfortable using new We rely too much on technology me. lot in my life. technology. already.
  7. 7. 2012 – April (FP) Tale of two cities… (% of N=1,067 aged 15-64 yrs, HCMC and Hanoi) HCMC Hanoi 83 80 73 73 27 27 20 17 Men have more career Equal opportunities for both Job security is more Excitement and stimulation opportunities than women. genders. important. are more important.7
  8. 8. 2012 – May (F) ATM card ownership (% of N = 2,480 bank account holders aged 15-64 yrs, HCMC and Hanoi) ATM card 2008 ATM card 2011 92 86 84 81 80 80 79 76 72 74 74 71 66 67 63 65 60 58 52 52 54 44 15-24 25-34 35-49 50-64 Male Female A B C D E years years years years8
  9. 9. 2012 – May (FP) Personal loans (% of N = 574 people with loans aged 15-64 yrs, HCMC and Hanoi) Personal loans 2008 Personal loans 2011 62 53 50 47 45 44 45 43 44 43 33 21 22 15 16 14 13 11 8 8 8 3 15-24 25-34 35-49 50-64 Male Female A B C D E years years years years9
  10. 10. 2012 – June (F) Destinations for holidays (% of N = 1,072 aged 15-64 yrs, HCMC and Hanoi) Vietnam Overseas in Asia Overseas in Europe Overseas in America Overseas in Australia or New Zealand Overseas in South America Overseas in Africa Overseas in Middle East 50-64 70 12 6 6 4 2 35-49 75 11 8 2 21 Age group 25-34 78 16 3 111 15-24 72 14 7 6 11 Female 71 14 8 3 31 0 Gender Male 79 13 4 131 0 Hanoi 82 11 5 0 30 City HCMC 71 15 7 3 3 1010
  11. 11. 2012 – June (FP) Life attitudes… (% of N=1,067 aged 15-64 yrs, HCMC and Hanoi) 79 I prefer to save money. 65 22 I enjoy spending money. 35 71 Female Vietnam is being modernized too fast. 64 Male 29 Vietnam is still conservative. 36 96 Family meal is a must. 90 4 Eating out is my preferred choice. 10 87 Family is the focus of my pursuit. 74 13 Career is the focus of my pursuit. 27 60 Fashion is simply clothes. 71 40 Fashion is a way to express myself. 2911
  12. 12. 2012 – July (F) Consideration for holidays (% of N = 1,072 aged 15-64 yrs, HCMC & Hanoi) Beaches & islands Highlands & mountains Rural areas & villages Cities 50-64 54 23 17 6 35-49 Age group 52 19 13 17 25-34 63 13 8 15 15-24 63 16 6 15 Female 62 12 11 15 Gender Male 53 24 11 13 Hanoi 58 16 10 16 City HCMC 58 18 11 1312
  13. 13. 2012 – July (FP) Job attitudes… (% of N=1,067 aged 15-64 yrs, HCMC & Hanoi) Male Female 83 80 73 73 27 28 21 17 Men have more career Equal opportunities for both Job security is more Excitement and stimulation opportunities than women. genders. important. are more important.13
  14. 14. 2012 – August (F) Population (millions)100 94 96 87 89 90 90 9190 888070 43 44 46 47 48 50 56 6260 30+ years5040 51% 50% 49% 48% 46% 45% 40% 36% % under 3030 25 25 25 24 24 23 20 1920 15-29 years10 19 19 19 18 18 18 17 16 0-14 years - 2010 2011 2012 2013 2014 2015 2020 2025 Source: www.global-dem.com
  15. 15. 2012 – August (FP) Ownership of bank savings product (% of N = 8,552 aged 15–64 yrs, HCMC and Hanoi) Any bank savings product 2009 Any bank savings product 2011 65 43 41 34 32 31 23 22 18 17 15 9 15-24 years 25-34 years 35-49 years 50-64 years Male Female15
  16. 16. 2012 – September (F)16
  17. 17. 2012 – September (FP) Frequency using Internet on everyday basis (% of N=11,509 aged 15-64 yrs, HCMC and Hanoi) Everyday 2008 Everyday 2011 58 46 43 41 30 31 28 21 20 14 13 12 15-24 years 25-34 years 35-49 years 50-64 years Male Female17
  18. 18. 2012 – October (F) Lifestyles - Different stories (% of N =1,067 aged 15-64 yrs, HCMC and Hanoi) 29 45 Im too busy for daily exercise. 63 59 50-64 35-49 68 66 25-34 Drinking alcohol moderately is okay. 70 15-24 53 11 6 Healthy diet is not my priority 11 9 98 94 Smoking is unhealthy 96 97 6 11 Staying up late is okay 22 3318
  19. 19. 2012 – October (FP)
  20. 20. 2012 – November (F) My attitudes… (% of N = 1,067 aged 15-64 yrs, HCMC and Hanoi) 35 Its okay to date while studying. 32 49 63 65 Dating while studying is not acceptable. 68 51 37 50-64 35 35-49 It might be acceptable depending on the situation. 46 66 25-34 55 15-24 65 Cohabitation before marriage is completely unacceptable. 54 35 45 9 These scenes are acceptable. 10 15 19 91 Scenes of sexual acts on movies should be limited. 90 86 81 24 I find public display of affection acceptable. 30 43 44 76 Public display of affection is unacceptable. 70 57 5620
  21. 21. 2012 – November (FP) My attitudes… (% of N = 1,067 aged 15-64 yrs, HCMC and Hanoi) 43 Its okay to date while studying. Female 46 Male 57 Cohabitation before marriage is completely unacceptable. 37 90 Scenes of sexual acts on movies should be limited. 82 74 Public display of affection is unacceptable. 5321
  22. 22. 2012 – December (F) Internet Activities Via Mobile Phone (% of n=1,297 mobile internet users. aged 15-64 yrs, 12 Centres) Instant messaging e.g. Blackberry 47 messenger, yahoo, msn) 40 Downloading applications (e.g. 27 smart phone apps) 36 10 Female Visiting online shopping sites 13 Male 7 Playing online games 8 40 Visiting a social network 30 24 Downloading or uploading pictures 27 27 Listening to music 26 73 Use for news 78 68 Use a search site 64 23 Sending e-mail (not SMS) 2922
  23. 23. 2012 – December (FP) Travel buddy (% of N = 1,072 aged 15-64 yrs, HCMC and Hanoi) 4 4 2 7 8 9 I prefer to travel alone 60 54 64 Family 72 77 66 Partner / spouse 8 9 9 2 7 Friends 30 10 25 23 23 18 11 Male Female 15-24 25-34 35-49 50-6423
  24. 24. 2013 Life styles - Different stories (% of N =1,067 aged 15-64 yrs, HCMC and Hanoi) 57 Im too busy for daily exercise. 44 57 Female Drinking alcohol moderately is okay. 73 Male 7 Healthy diet is not my priority 12 99 Smoking is unhealthy 92 14 Staying up late is okay 2324
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