UK Smartphone App Market Overview
Upcoming SlideShare
Loading in...5
×
 

UK Smartphone App Market Overview

on

  • 3,908 views

This "UK Smartphone App Market Overview" acts as a comprehensive source of information on the United Kingdom's smartphone app market. ...

This "UK Smartphone App Market Overview" acts as a comprehensive source of information on the United Kingdom's smartphone app market.

By using, comparing and evaluating different sources, the “UK Smartphone App Market Overview” provides you with a range of analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the UK market and enable informed business decisions.

All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.

Contents:

Smartphone Market

* UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly)
* UK smartphone penetration estimates (6 different sources, year 2008-2010)
* Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly)
* UK Smartphone OS shares by ownership and activity
* Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity)
* Smartphone app revenue and user base globally and in UK
* Overview of UK smartphone market



Smartphone User Demographics

* UK smartphone users by gender
UK smartphone users by age (abs. number of devices 2009-2010)
* UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010)



Smartphone User Habits

* Share of UK mobile/featurephone/smartphone users who use downloaded applications
* Average number of apps downloaded and used on smartphone
* Amount paid for an app by an average user
* Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day)



Mobile Internet

* Mobile internet users by age (2010)
* Share of UK mobile users accessing mobile internet


For more details please visit:
http://www.research2guidance.com/shop/index.php/uk-app-market-monitor

This research report comes as a PDF. Please contact us if you would like the PPTs of these charts.

Statistics

Views

Total Views
3,908
Views on SlideShare
3,908
Embed Views
0

Actions

Likes
0
Downloads
90
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

UK Smartphone App Market Overview UK Smartphone App Market Overview Presentation Transcript

  • UK Smartphone App Market Overview Smartphone App Market Monitor March 2011For moredetailspleasevisit:http://www.research2guidance.com/shop/index.php/uk-app-market-monitor
  • ContentsSmartphone Market 2010 UK smartphone app market monitor UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly) UK smartphone penetration estimates (6 different sources, year 2008-2010) Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly) UK Smartphone OS shares by ownership and activity Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity) Smartphone app revenue and user base globally and in UK Overview of UK smartphone marketSmartphone User Demographics UK smartphone users by gender UK smartphone users by age (abs. number of devices 2009-2010) UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010)SmartphoneUser Habits Share of UK mobile/featurephone/smartphone users who use downloaded applications Average number of apps downloaded and used on smartphone Amount paid for an app by an average user Most popular app categories in UK (Share of active smartphone users, that use an app from a category at least once a day)Mobile Internet Mobile internet users by age (2010) Share of UK mobile users accessing mobile internet © research2guidance UK Smartphone App Market Overview 2
  • NoticeThis is a preview of the actual package and contains only previews of some selected slides. Full package contains 20 detailed slides. Please purchase for full content.© research2guidance UK Smartphone App Market Overview 3
  • Symbian has largest share of UK devices, but their users are amongthe least active Smartphone market UK smartphone OS shares by ownership and activity Comments • Ownership: … comScoreOwnership (MobiLens survey • Activity: … July 2010) Global Stats (mobile web hits in January 2011) AdMob (by ad Activity/ requests in May traffic 2010) inMobi (by as impressions in July 2010)Sources: comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); AdMobMobile Metrics Report, May 2010 (count of ad requests on mobile web and in smartphone applications); inMobiA Global View ofMobile Advertising, July 2010 Report (count of web and in-app ad impressions); GlobalStatsStatCounterweb analytics service (Tracking code, installed on more than3 million sites globally, tracks users activity based on website views). . © research2guidance UK Smartphone App Market Overview 4
  • The addressable market for smartphone application developers inUK will reach a substantial size in 2010Smartphone market UK Mobile subscribers 2010 (EoY) UK App market metrics 2010 xx m Downloads EoY XX m Paid downloads EoY XX m App revenue* EoY XX m Average app price £ XX XXm Average customer expenditure £ XX xx m Average customertotal downloads XX xx m Average customer paid downloads XXMobile subscribers Smartphone users app capable devices Additional© research2guidance UK Smartphone App Market Overview 5
  • Average UK smartphone user is around XX years old Smartphone user profile Number UK Smartphone users by age (in millions) [1] comScore [2] MobileSQUAREDSources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based onthree-month moving average); [2] mobileSQUARED, Mobile Market Trends: UK 2010 © research2guidance UK Smartphone App Market Overview 6
  • There are around XX million smartphone users in UK who usedownloaded apps Smartphone user profile Share of UK mobile subscribers who used a downloaded application [1] [2] XX million smartphone users and Translates XX million feature phone users to who download appsSources: [1] comScoreMobile Benchmark Data for the European Market 2007-2010 (Survey of mobile subscribers in UK (up to 15,588 respondents). Data based onthree-month moving average); [2] The Nielsen Company, The Connected Devices Playbook, August 2010 (n=5,000) © research2guidance UK Smartphone App Market Overview 7
  • Average UK smartphone user has downloaded XX applications butfrequently uses only X of them Smartphone user profile Average number of apps downloaded and used on smartphone Respondents earning more than £XXkdownload XX apps daily. XX year old smartphone owners use XX apps daily Apps downloaded Apps deleted Apps used rarely Apps used dailySource: GfK NOP June 2010 (Online survey of 1,108 UK smart phone users). © research2guidance UK Smartphone App Market Overview 8
  • XX% of UK smartphone users have spent more than £XX for singleapp at least once in the past Smartphone user profile Amount paid for an app by an average userSource: GfK NOPJune 2010 (Online survey of 1,108 UK smart phone users). © research2guidance UK Smartphone App Market Overview 9
  • research2guidance: get in contactOur Service Offerings Contact us forReports and PowerPoint slide-sets A one-on-one expert call with a research analyst formarket insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our researchBespoke research ‒ Matching your needs with our research servicescustom-made research for your individual needs Write an email to expert@research2guidance.comKnowledge center Direct web-shop access to our reports and PPTsa subscription to a wealth of data, analysis, ‒ Browse our research productsprofiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)Consulting services Visit www.research2guidance.com/shopprojects tailored to assist you in developing yourmobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call+49 (0)30 609893366 For moredetailspleasevisit: http://www.research2guidance.com/shop/index.php/uk-app-market-monitor© research2guidance UK Smartphone App Market Overview 10