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Smartphone App Market Monitor vol.6 Q1 2012

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The “Smartphone App Market Monitor” is a comprehensive information source on the smartphone device and application market. In addition to Q1 market updates, Vol.6 includes a look at China’s Smartphone …

The “Smartphone App Market Monitor” is a comprehensive information source on the smartphone device and application market. In addition to Q1 market updates, Vol.6 includes a look at China’s Smartphone and App Market, including China’s App Stores landscape and Smartphone users.

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  • 1. SMARTPHONE APP MARKET MONITOR INCLUDING A SPECIAL SECTION ON CHINA’S SMARTPHONE AND APP MARKET DAY OF UPDATE: 7TH JULY 2012 VOLUME 6 Preview - read more here:http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a © research2guidance | July2012
  • 2. SAMM Volume 6 Contents Smartphone app market monitor: Q1 2012 update •Global smartphone market (penetration, market shares and shipments) •App stores comparison (key trends and figures) •Smartphone application market current status •China‘s smartphone and app market Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 2© research2guidance | July 2012 Smartphone App Market Monitor
  • 3. Key takeaways from Q1 2012• xx million smartphones were shipped in Q1 2012, xx% less than in the previous quarter.• Smartphone’s share of total mobile device sales increased from xx% to xx%, resulting in xx out of every xx mobile devices shipped to be a smartphone.• Helped by the expansion of the iPhone4S into new markets and carriers, Apple’s sales grew by xx percent over the last xx months.• xxxx regained its position as the world’s number one smartphone manufacturer by selling xx million smartphones worldwide.• xx lost its position of world’s top mobile handset vendor to xx in Q1 2012.• xx finished Q1 as the absolute leader among mobile OS, accounting for xx% of all smartphone sales.• The total number of smartphone and tablet applications published in all stores reached the xx million mark during Q1, a year-over-year growth of xx%.• xx out of every xx smartphones shipped ran on xxxx, contributing to xxxx in average number of daily downloads.• Q1 total number of downloads reached xxxx billion, a year-over-year growth of xx%.• Revenue accrued from paid app downloads amounted to $xx billion, a year-over-year increase of xx%. Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 3© research2guidance | July 2012 Smartphone App Market Monitor
  • 4. Preview slides The following slides are a preview of the report. Please purchase for full content. Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 4© research2guidance | July 2012 Smartphone App Market Monitor
  • 5. The concept behind the “Smartphone App Market Monitor”• This is the sixth volume of the “Smartphone App Market Monitor”, which acts as a comprehensive source of information on the Smartphone app market.• This volume provides Q1 2012 market information as well as an in-depth look at China’s smartphone and app market.• To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter.• Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on Smartphone user demographics, app downloads and usage habits; Vol. 2 looked at the media tablets market; Vol. 3 introduced mobile retail; and, Vol. 4 overviewed the emerging mobile payments market; Volume 5 contains an extensive year-on-year (2010-2011) comparison. These special insight chapters can be acquired separately on request.• By using, comparing and evaluating different sources on the mobile market the “Smartphone App Market Monitor”, provides a range of analyses and surveys which would allow any app publisher to get a detailed view on the market and enable informed business decisions.• As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables. Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 5 © research2guidance | July 2012 Smartphone App Market Monitor
  • 6. Despite fall in shipments during Q1 2012, one out of every xxdevices shipped were a smartphoneGlobal smartphone market Smartphone share of global mobile device shipments (2007 Q1 – 2012 Q1) Share of total mobile device shipments xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% 6 © research2guidance | July 2012 Smartphone App Market Monitor
  • 7. xxxx and xxxx smartphones accounted for more than xxxx out ofevery xxxx smartphones shipped during Q1 2012Global smartphone market Number of smartphones shipped per platform (2008 Q3 – 2012 Q1) Devices shipped per quarter (in millions) 7 © research2guidance | July 2012 Smartphone App Market Monitor
  • 8. xxxx extended its lead over xxxx by shipping in excess of xx milliondevices during Q1 2012Global smartphone market Number of smartphones shipped per platform 2008 Q4 – 2012 Q1 (in million units) 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Android xx xx xx xx xx xx xx xx xx xx xx xx xx xx Symbian xx xx xx xx xx xx xx xx xx xx xx xx xx xx iOS xx xx xx xx xx xx xx xx xx xx xx xx xx xx RIM xx xx xx xx xx xx xx xx xx xx xx xx xx xx Microsoft xx xx xx xx xx xx xx xx xx xx xx xx xx xx Other xx xx xx xx xx xx xx xx xx xx xx xx xx xx Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 8 © research2guidance | July 2012 Smartphone App Market Monitor
  • 9. xxxx was the only xxxx to significantly gain market share during Q12012Global smartphone market Smartphone operating systems’ market share by shipments (2009 Q1 – 2012 Q1) Shipment share by platform 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 9 © research2guidance | July 2012 Smartphone App Market Monitor
  • 10. xxxx finished Q1 as the absolute leader among mobile OS,accounting for xx% of all smartphone salesGlobal smartphone market Smartphone operating systems’ market share by shipments in 2009 Q1 – 2012 Q1 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Android xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Symbian xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% iOS xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% RIM xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Microsoft xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Other xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 10 © research2guidance | July 2012 Smartphone App Market Monitor
  • 11. Niche stores build up on xxxx rampant popularity: xx% of all OS-Centric stores are devoted to xxxxApp stores comparison Niche app stores by type (2012 Q1) Base: 94 niche app stores. 11 © research2guidance | July 2012 Smartphone App Market Monitor
  • 12. Key facts and figures: OS & OEM Stores(1/3)App stores comparison Device Manufacturers and Mobile OS Providers Logo Store name Apple Android Samsung BlackBerry Nokia Palm LG World PlayNow Windows Windows General App Store Market Appsa App World Ovi Store App Catalog Arenaa Marketplace for Phone information Mobilec Marketplace Profile  $  $  $  $ $  $ $ $  $  $ Launch xx xx xx Apr-09 May-09 Jun-09 Jul-09 Aug-09 Closed xx xx On deck store xx xx xx xx xx xx xx Web-based Pre-installed, xx downloadable Target xx xx xx xx xx xx xx Windows Windows xx platforms Mobile, Symbian, Mobile 6.x Customer SE Proprietary, Interface Java Payment xx xx xx xx xx xx xx Credit card, Credit card, xx options operator billing operator billing Developer xx xx xx xx xx xx xx SE Developer MSDN xx portal World SDK xx xx xx xx xx xx xx Yes Yes xx SDK license fee xx xx xx xx xx xx xx $0 $99 p.a. xx Developer App xx xx xx xx xx xx xx $0 $0 xx Interface submission fee Control on app xx xx xx xx xx xx xx Low Moderate xx submission Developer xx xx xx xx xx xx xx 70% 70% xx revenue share $1 a Storeoperator – Handmark b Unlesssigned up for an open source developer membership, which waves these submission and SDK fees c The web-version of Windows Mobile 6.x Marketplace was discontinued on July 15th, 2011. Apps still available through downloadable app store application. Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP  Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications X $ Only free applications 12 © research2guidance | July 2012 Smartphone App Market Monitor
  • 13. At the end of Q1 2012, xxxx had xxxx iPhone apps and xxxx iPadnative apps, and xxxx had xxxxApp stores comparison Number of applications per platform (2008 Q3 – 2012 Q1) Number of apps Note: Dotted line indicates total number of apps in Apple iPhone and iPad App Stores. 13 © research2guidance | July 2012 Smartphone App Market Monitor
  • 14. Average app selling price across all stores stood at $xx in Q1, adecrease of around $xx in comparison to the previous quarterApp stores comparison Average displayed paid application price in official OEM&OS app stores (2009 Q2 – 2012 Q1) 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 BlackBerry Symbian Android Windows Phone iOS (Apple) Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a Note: (*)Previously average price was counted on a general Top 1,000 apps. In Q3 2011 BlackBerry has separated the lists of Applications, Games and Themes, thus the price for Q3 2011 was counted taking into account only Top1000 Applications (Games and Themes excluded). Source: research2guidance, 2012. 14 © research2guidance | July 2012 Smartphone App Market Monitor
  • 15. xxxx surpassed xxxx share of total app downloadApp stores comparison App store share of total application downloads per period (2008 – 2012 Q1) Apple App Store Google Play BlackBerry App World Ovi Store WP Marketplace c GetJar Other Independent Stores 2008 2009 2010 HY1 2010 HY2 2011 HY1 2011 Q3 2011 Q4 2012 Q1 Other Independent Stores include: Handango, Mobango, MobiHand, Handmark, Handster and other; Other OS&OEM include: Windows Market Place, Samsung Apps, Palm App Catalog, Play Now Arena, LG Application Store and other; MNO stores include: Vodafone 360, O2 Litmus Store, China Mobile Market, Verizon Media Store, Orange Application Shop, AT&T AppCenter, Sprint Digital Lounge, web2go, Telefonica mStore, SK T-store, KT Show App Store, TelstraOne Experience, Optus App Store, Airtel AppCentral and other. Source: research2guidance, 2012. 15 © research2guidance | July 2012 Smartphone App Market Monitor
  • 16. Apple App Store top 10 categories saw a year-over-year growth rateof xx%Top ten apple app store categories (Q4 2010 and Q1 2012) Apps per categorySource: research2guidance, 2012. Q4 2010 Q4 2012 16© research2guidance | July 2012 Smartphone App Market Monitor
  • 17. Quarterly downloads numbers were x times greater on average in2011 than in 20102010 and 2011 market comparison Total app downloads (2010 and 2012 quarter-by-quarter comparison) Number of downloads (in millions) Q1 Q2 Q3 Q4 2010 2012 17 © research2guidance | July 2012 Smartphone App Market Monitor
  • 18. research2guidance: get in contactOur Service Offerings Contact us forReports and PowerPoint slide-sets A one-on-one expert call with a research analyst formarket insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our researchBespoke research ‒ Matching your needs with our research servicescustom-made research for your individual needs Write an email to expert@research2guidance.comKnowledge center Direct web-shop access to our reports and PPTsa subscription to a wealth of data, analysis, ‒ Browse our research productsprofiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)Consulting services Visit www.research2guidance.com/shopprojects tailored to assist you in developing yourmobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call +49 (0)30 609893366 Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-a 18© research2guidance | July 2012 Smartphone App Market Monitor