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Smartphone app market monitor vol.5 q4 2011 preview v4 slideshire

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The “Smartphone App Market Monitor” is a comprehensive information source on the smartphone device and application market. In addition to Q4 market updates. Vol.5 includes a look at the evolution of …

The “Smartphone App Market Monitor” is a comprehensive information source on the smartphone device and application market. In addition to Q4 market updates. Vol.5 includes a look at the evolution of the app market from 2010 to 2011 including OEMs, platforms and apps.

The smartphone app market is dynamic in a way not seen before in the mobile world. For over three years research2guidance has been following the changes in the market, while developing better ways to understand and interpret those changes. By comparing and evaluating different sources, the “Smartphone App Market Monitor” seeks to provide the most comprehensive picture of the app market available.

To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner. The 58 page report contains 31 figures and 19 tables.

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  • 1. SMARTPHONE APP MARKET MONITOR THE EVOLUTION OF THE APP MARKET: 2010 TO 2011 DAY OF UPDATE: 26TH OF MARCH 2012 VOLUME 5 Preview - read more here:http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt © research2guidance | March2012
  • 2. Contents (1/3)SMARTPHONE MARKET MONITOR: Q4 UPDATE AND A COMPARATIVE LOOK AT 2010 and 2011 Global smartphone market (penetration, market shares and shipments) Smartphone share of global mobile device shipments (2007 Q1 - 2011 Q4) Number of Smartphones shipped per platform (2008 Q3 - 2011 Q4) Market share smartphone operating systems by shipments (2009 Q1 - 2011 Q4) Number of Smartphones (in millions) shipped per platform (2008 Q3 - 2011 Q4) Smartphone operating systems’ market share by shipments (2009 Q1 - 2011 Q4) Growth in total mobile sales and total smartphone sales (2010 to 2011) Smartphone market share by manufacturer (2010 to 2011) Global smartphone sales to end users by OS (2010 to 2011) App store performance benchmarking New app store launches (2000 - 2011 Q4) Number of smartphone application stores (2007 - 2011 Q4) Number of applications published in marketplaces (2007 - 2011 Q4) Number of applications per platform (2008 Q3 - 2011 Q4) Number of applications per platform in smaller stores (2008 Q3 - 2011 Q4) Newly added applications per platform (2008 Q3 - 2011 Q4) Newly added applications per platform in smaller stores (2009 Q2 - 2011 Q4) Developer interest vs. Platform market share (Q4 2011) Average displayed paid application price in official OEM&OS application stores (2009 Q4 - 2011 Q4) Average displayed paid application price in official OEM&OS application stores (2009 Q4 - 2011 Q4) Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q4) Average total daily downloads in smaller stores (in millions) (2009 Q4 - 2011 Q4) Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q4) 2 © research2guidance | March 2012 Smartphone App Market Monitor
  • 3. Contents (2/3) App store performance benchmarking (continued) Average daily downloads per app (2009 Q4 - 2011 Q4) Average daily downloads per app (2009 Q4 - 2011 Q4) Application store share of total application downloads per period (2008 - 2011 Q4) Number of apps per category, new adds and growth rates (apple app store) (2010 Q4 - 2011 Q4) Number of apps per category, new adds and growth rates (android market) (2010 Q4 - 2011 Q4) Number of apps per category, new adds and growth rates (blackberry app world) (2010 Q4 - 2011 Q4) App store race closures and slow downs Top ten apple app store categories (Q4 2010 AND Q4 2011) Top ten apple android store categories (Q4 2010 AND Q4 2011) Top ten blackberry app store categories (Q4 2010 AND Q4 2011) DETAILED APP STORE FACTS AND FIGURES (2009 Q1 - 2011 Q4) Application stores list (2011 Q4) Key facts and figures of major OS&OEM application stores (1/3) Key facts and figures of major OS&OEM application stores (2/3) (2009 Q1 - 2011 Q4) Key facts and figures of major OS&OEM application stores (3/3) (2009 Q1 - 2011 Q4) Key facts and figures of major independent full-catalogue stores (1/2) Key facts and figures of major independent full-catalogue stores (2/2) MNO application stores monitor: key facts and figures (1/2) MNO application stores monitor: key facts and figures (2/2) Niche stores classification (2011 Q4) Niche app store launches by type (1999 - 2011) Niche stores by type (2011 Q4) 3© research2guidance | March 2012 Smartphone App Market Monitor
  • 4. Contents (3/3) SMARTPHONE APPLICATIONS MARKET SIZE Installed base of application shoppers* (in millions) (2007 - 2011 Q4) Total smartphone application downloads (in millions) (2007 - 2011 Q4) Paid smartphone application download revenue (in million USD) (2007 - 2011 Q4) Installed base of application shoppers by device type (2010 and 2011) Paid smartphone application download revenue market share by store type (2010 and 2011) Total app downloads (2010 to 2011 quarter comparison) OVERVIEW: TRENDS 2011 Smartphone shipment comparison per quarter for Android, Symbian and iOS (2010 and 2011) Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt 4© research2guidance | March 2012 Smartphone App Market Monitor
  • 5. Preview slides The following slides are a preview of the report. Please purchase for full content. Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt 5© research2guidance | March 2012 Smartphone App Market Monitor
  • 6. The concept behind the “Smartphone App Market Monitor”• This is the fifth volume of the “Smartphone App Market Monitor”, which acts as a comprehensive source of information on the Smartphone app market.• This volume provides Q4 2011 market information as well as an in-depth look at the changes which occurred in the Smartphone app market between 2010 to 2011.• To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter.• Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on Smartphone user demographics, app downloads and usage habits; Vol. 2 looked at the media tablets market; Vol. 3 introduced mobile retail; and, Vol. 4 overviewed the emerging mobile payments market. These special insight chapters can be acquired separately on request.• By using, comparing and evaluating different sources on the mobile market the “Smartphone App Market Monitor”, provides a range of analyses and surveys which would allow any app publisher to get a detailed view on the market and enable informed business decisions.• As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables. Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt 6 © research2guidance | March 2012 Smartphone App Market Monitor
  • 7. Nearly XX out of XX mobile devices shipped was a smartphoneGlobal smartphone market Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q4) Share of total mobile device shipments xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Source: Gartner, IDC. 7 © research2guidance | March 2012 Smartphone App Market Monitor
  • 8. XXXX shipments more than XXXX between Q3 and Q4 – while allother vendors’ shipments increased marginally or decreasedGlobal smartphone market Number of smartphones shipped per platform (2008 Q3 – 2011 Q4) Devices shipped per quarter (in millions) Source: Gartner. 8 © research2guidance | March 2012 Smartphone App Market Monitor
  • 9. XXXX reached XX million units shipped in Q4 – reached the numberof XXXX devices shippedGlobal smartphone market Number of smartphones shipped per platform 2008 Q3 – 2011 Q4 (in million units) 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Android xx xx xx xx xx xx xx xx xx xx xx xx xx Symbian xx xx xx xx xx xx xx xx xx xx xx xx xx iOS xx xx xx xx xx xx xx xx xx xx xx xx xx RIM xx xx xx xx xx xx xx xx xx xx xx xx xx Windows xx xx xx xx xx xx xx xx xx xx xx xx xx Phone Other xx xx xx xx xx xx xx xx xx xx xx xx xx Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt Source: Gartner, Canalys. 9 © research2guidance | March 2012 Smartphone App Market Monitor
  • 10. XXXX, XXXX and XXXX each lost market share during Q4Global smartphone market Smartphone operating systems’ market share by shipments (2009 Q1 – 2011 Q4) Shipment share by platform 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Source: Gartner. 10 © research2guidance | March 2012 Smartphone App Market Monitor
  • 11. As of Q4, XXXX and XXXX together held more than XX % of the totalplatform marketGlobal smartphone market Smartphone operating systems’ market share by shipments in 2009 Q1 – 2011 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Android xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Symbian xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% iOS xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% RIM xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Windows xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Phone Other xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt Source: Gartner, Canalys. 11 © research2guidance | March 2012 Smartphone App Market Monitor
  • 12. Niche app store launchesApp stores comparison Niche app store launches by type (2011 Q4) Number of stores 1999-2007 2008 2009 2010 2011 Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt Note: Classified by primary objective. E.g. Many category-specific stores also concentrate on particular platforms and aggregate content. Based on sample of 94 stores. Source: research2guidance, 2012. 12 © research2guidance | March 2012 Smartphone App Market Monitor
  • 13. Niche app store typesApp stores comparison Niche app stores by type (2011 Q4) Base: 94 niche app stores. Source: research2guidance, 2012. 13 © research2guidance | March 2012 Smartphone App Market Monitor
  • 14. Key facts and figures of major XXXX Application Stores (1/3)App stores comparison Device Manufacturers and Mobile OS Providers Logo Store name Apple Android Samsung BlackBerry Nokia Palm LG World PlayNow Windows Windows General App Store Market Appsa App World Ovi Store App Catalog Arenaa Marketplace for Phone information Mobilec Marketplace Profile  $  $  $  $ $  $ $ $  $  $ Launch xx xx xx Apr-09 May-09 Jun-09 Jul-09 Aug-09 Closed xx xx On deck store xx xx xx xx xx xx xx Web-based Pre-installed, xx downloadable Target xx xx xx xx xx xx xx Windows Windows xx platforms Mobile, Symbian, Mobile 6.x Customer SE Proprietary, Interface Java Payment xx xx xx xx xx xx xx Credit card, Credit card, xx options operator billing operator billing Developer xx xx xx xx xx xx xx SE Developer MSDN xx portal World SDK xx xx xx xx xx xx xx Yes Yes xx SDK license fee xx xx xx xx xx xx xx $0 $99 p.a. xx Developer App xx xx xx xx xx xx xx $0 $0 xx Interface submission fee Control on app xx xx xx xx xx xx xx Low Moderate xx submission Developer xx xx xx xx xx xx xx 70% 70% xx revenue share $1 a Storeoperator – Handmark b Unlesssigned up for an open source developer membership, which waves these submission and SDK fees c The web-version of Windows Mobile 6.x Marketplace was discontinued on July 15th, 2011. Apps still available through downloadable app store application. Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP  Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications X $ Only free applications Source: research2guidance, 2012. 14 © research2guidance | March 2012 Smartphone App Market Monitor
  • 15. XXXX and XXXX garner the most attention from developersApp stores comparison Number of applications per platform (2008 Q3 – 2011 Q4) Number of apps Note: Dotted line indicates total number of apps in Apple iPhone and iPad App Stores. Source: research2guidance, 2012. 15 © research2guidance | March 2012 Smartphone App Market Monitor
  • 16. The average price of paid applications largely falls between US$XXApp stores comparison Average displayed paid application price in official OEM&OS app stores (2009 Q4 – 2011 Q4) 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 BlackBerry Symbian Android Palm iOS (Apple) Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt Note: (*)Previously average price was counted on a general Top 1,000 apps. In Q3 2011 BlackBerry has separated the lists of Applications, Games and Themes, thus the price for Q3 2011 was counted taking into account only Top1000 Applications (Games and Themes excluded). Source: research2guidance, 2012. 16 © research2guidance | March 2012 Smartphone App Market Monitor
  • 17. The XXXX accounted for XXXX of the total application downloads inQ4App stores comparison App store share of total application downloads per period (2008 – 2011 Q4) xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx 2008 2009 2010 HY1 2010 HY2 2011 Q1 2011 Q2 2011 Q3 2011 Q4 Other Independent Stores include: Handango, Mobango, MobiHand, Handmark, Handster and other; Other OS&OEM include: Windows Market Place, Samsung Apps, Palm App Catalog, Play Now Arena, LG Application Store and other; MNO stores include: Vodafone 360, O2 Litmus Store, China Mobile Market, Verizon Media Store, Orange Application Shop, AT&T AppCenter, Sprint Digital Lounge, web2go, Telefonica mStore, SK T-store, KT Show App Store, TelstraOne Experience, Optus App Store, Airtel AppCentral and other. Source: research2guidance, 2012. 17 © research2guidance | March 2012 Smartphone App Market Monitor
  • 18. Total revenue spent on paid app downloads reached US$ xx billionin Q4 – a xx% increase over 2010Smartphone applications market Paid smartphone application download revenue (in million USD) (2007 – 2011) 2007 2008 2009 2010 2011 Source: research2guidance, 2012. 18 © research2guidance | March 2012 Smartphone App Market Monitor
  • 19. Quarterly downloads numbers were XX times greater on average in2011 than in 20102010 and 2011 market comparison Total app downloads (2010 and 2011 quarter-by-quarter comparison) Number of downloads (in millions) Q1 Q2 Q3 Q4 2010 2011 Source: research2guidance, 2012. 19 © research2guidance | March 2012 Smartphone App Market Monitor
  • 20. research2guidance: get in contactOur Service Offerings Contact us forReports and PowerPoint slide-sets A one-on-one expert call with a research analyst formarket insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our researchBespoke research ‒ Matching your needs with our research servicescustom-made research for your individual needs Write an email to expert@research2guidance.comKnowledge center Direct web-shop access to our reports and PPTsa subscription to a wealth of data, analysis, ‒ Browse our research productsprofiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)Consulting services Visit www.research2guidance.com/shopprojects tailored to assist you in developing yourmobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call +49 (0)30 609893366 Preview - read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-vol5-ppt 20© research2guidance | March 2012 Smartphone App Market Monitor

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