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Smartphone App Market Monitor

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  • 1. Smartphone App Market Monitor Stay updated
    Day of update: 22th of February 2011
    Version 1
    Preview only: Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 2. The concept behind the “Smartphone App Market Monitor”
    This first version of the „Smartphone App Market Monitor“ acts as a comprehensive source of information on the smartphone app market
    By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions
    The smartphone app market show a dynamic which was not seen before in the mobile world. Therefore the market monitor will be updated and extended every quarter.
    The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages. In addition all graphs and tables can be also downloaded as a PowerPoint for easy usage in your presentations.
    All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 3. Contents (1/3)
    Global smartphone market (penetration, market shares and regions)
    Smartphone share of global mobile device shipments (1Q07 to 4Q10)
    Smartphone penetration by country
    Smartphone operating systems’ market share by shipments in 2009-2010
    Number of smartphones shipped per platform 2008-2010
    Smartphone platforms’ market share of in-app and mobile web add impressions in 2008-2010
    Global platform shares by ownership and activity (mobile web browsing and add impressions)
    Smartphone penetration and platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions)
    Smartphone user demographics and platform preferences
    Smartphone users by gender and age
    Smartphone users by gender and platform
    Smartphone users by age and platform
    New-buyers device preferences
    Smartphone owners’ satisfaction with their OS
    Smartphone application downloads and usage
    Share of mobile/smartphone subscribers who used downloaded applications
    Time spent on apps by gender and age
    Average number of application user has downloaded on smartphone 2008-2010
    Number of applications downloaded during life of phone
    Application performance: comparison of usage loyalty and downloads (per category)
    Main app discovery metods
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 4. Contents (2/3)
    App store comparison (key trends and figures)
    Application stores classification (EoY 2010)
    Store comparison: OEM Application Stores (Key Facts)
    Store comparison: OEM Application Stores (Key Figures) (EoY 2010)
    Store Comparison: OS Application Stores (Key Facts)
    Store comparison: OS Application Stores (Key Figures) (EoY 2010)
    Store comparison: MNO Application Stores (Key Facts)
    Store comparison: MNO Application Stores (Key Figures) (EoY 2010)
    Store comparison: Full-Catalogue Independent Stores (Key Facts)
    Store comparison: Full-catalogue Independent Stores (Key Figures) (EoY 2010)
    Publisher Revenue Share in Major Application Stores
    Platform business potential for app developers
    Business potential of mobile app platforms based on results of global application developer survey
    Mobile app platforms for which publishers are developing/plan to develop
    Number of applications per platform 7/08 to 11/2010
    Change in number of apps during 2010
    New-adds of applications per platform 3Q/09 to 4Q/10
    Average cumulated application downloads per application Store (EOY 2010)
    Share of total apps and top100 apps by category (Apple App Store) (EoY 2010)
    Share of total apps and top100 apps by category (Android Market) (EoY 2010)
    Share of total apps and top100 apps by category (BlackBerry AppWorld) (EoY 2010)
    Share of total apps and top100 apps by category (Ovi Store) (EoY 2010)
    Share of total apps and top100 apps by category (Windows Marketplace for Mobile) (EoY 2010)
    Share of total apps and top100 apps by category (Palm App Catalog)
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 5. Contents (3/3)
    Smartphone application market: current status and forecast
    Smartphone application store launches in 2007-2010
    Number of smartphone application Stores (2007 – 2010)
    Number of applications published on market places (2007-2010)
    Application store shares of total application downloads EOY 2010
    Change in average paid application price per platform during 2010
    Smartphone applications market size (2007-2010).
    Growth of application downloads number (paid and free) and installed base of application shoppers (2007-2010)
    Hereby we provide some previews of the slides you will find in the report. The information shown is limited.
    Please purchase for full content.
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 6. Some countries have a smartphone penetration of more than xx%
    Smartphone penetration by country
    Note eMarketer numbers are estimates based on various sources, whereas comScore, Nielsen, Exact Target, Initiative and mobileSQUARED are survey results, therefore we see significant differences in estimates.
    Sources: [1] comScore (i), [3] The Nielsen Company (i, v, vii), [4] eMarketer, [6] Initiative, [11] mobileSQUARED (ii), [12] ExactTarget, [14] Telenor, [15]Reuters (TAC),
    [16] TeliaSonera, [17] Adzookie
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 7. Smartphone market: Newcomers Apple and Android won almost xx% market share in only two years
    Smartphone operating systems’ market share by shipments in 2009-2010
    Source: [2] Gartner
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 8. Smartphone ownership and activity market share vary significantly between platforms
    Global platform shares by ownership and activity (mobile web browsing and add impressions)
    Activity
    Ownership
    Sources: [1] comScore (i), [18] AdMob, [19] inMobi, [22] GlobalStats, [20] Canalys, [2] Gartner, [21] IDC
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 9. Smartphone platform market shares per region
    Platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions)
    Sources: AdMob
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 10. A typical smartphone user is a xx year old man
    Smartphone users by gender
    Smartphone users by age
    Sources: [1] comScore (ii), [3] The Nielsen Company (viii), [24] Yates.com, [12] Exact Target, [19] IHL Group
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 11. Smartphone owners are xx times more active app users compared to the average
    Share of total mobile subscribers who used a downloaded application
    Share of smartphone owners who used a downloaded application
    Factor x5
    Sources: [1] comScoreInc, [3] The Nielsen Company (I, v, vi)
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 12. Average number of application user has downloaded on smartphone 2008-2010
    Average number of application user has downloaded on smartphone 2008-2010
    Sources: [3] The Nielsen Company (ii, vi). [5] Compete (i), [6] Initiative, [7] MobClix (ii,iii), [9] GFI Group
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 13. App comparison: usage loyalty versus download popularity
    App loyalty vs. downloads (per category)
    * Popularity is determined by share of users who claim to have downloaded an application from a category.
    ** Loyalty is defined as share of users who still used an application 90 days after downloading it.
    Sources: [5] Compete, Smartphone Intelligence, Q3 2008. [8] Flurry Smartphone Industry Pulse, Q3 2009
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 14. Store comparison: OEM Application Stores (Key Facts)
    a Store operator – Handmark
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
    X
    $
  • 15. Change in Number of Apps in 14 major app stores during 2010
    Change in Number of Apps during 2010
    As of December 2010.
    Source: research2guidance
    Average growth of apps per store
    Growth rate of apps per store
    Absolute growth of apps per store
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 16. Apple App Store: Competition level per app category
    Share of total apps and top100 apps by category on Apple App Store (EoY 2010)
    +xx%
    +xx%
    Fastest growing categories in 2010
    Comment: Games comprise 66% of top 200 apps and are not included in this comparison.
    Source: research2guidance, distimo
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 17. Change in Average Paid Application Price per Platform during 2010
    Change in Average Paid Application Price per Platform during 2010
    Average price calculation per platform is based on the following stores: Apple App Store, BlackBerry App World, Android Market, Windows Marketplace, Nokia Ovi Store, Palm App Catalog, Handango, MobiHand, PocketGear, Handmark, Handango, and other.
    Source: research2guidance
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 18. The addressable market for apps reached xxx million users in 2010
    Growth of Application Downloads Number (Paid and Free) and Installed Base of Application Shoppers (2007-2010)
    Installed User Base
    (in millions)
    Total Downloads of Free and Paid Apps
    (in millions)
    Source: research2guidance.
    Preview only. Download full report here:
    http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor
  • 19. A one-on-one expert call with a research analyst for
    • A personal 15-30 min. consultation
    • 20. Questions and answers about our research
    • 21. Matching your needs with our research services
    Write an email to expert@research2guidance.com
    Direct web-shop access to our reports and PPTs
    • Browse our research products
    • 22. Download immediately
    • 23. Easy payment (VISA; Master Card; PayPal)
    Visit www.research2guidance.com/shop
    Additional information on
    • Pricing
    • 24. Report Packages
    • 25. Custom made services and bespoke projects
    Call+49 (0)30 609893366
    Reports and PowerPoint slide-sets
    market insights on selected topics
    Bespoke research
    custom-made research for your individual needs
    Knowledge center
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    projects tailored to assist you in developing your mobile strategy
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