Research2guidance mHealth App Developer Economics 2014 Study

5,798 views

Published on

This is the fourth edition of our yearly study on the state and the future of mobile healthcare. In this year’s report we have asked more than 2,000 mobile health app developers, health managers, project managers etc.

Our free report contains an in-depth market analysis on the current status and future impact of mHealth app publishing, a breakdown of different app stores, breakdowns of who is publishing mHealth apps today, the business aspect of publishing healthcare apps and and outlook of how the market will look like in the future.Questions answered:

How is the mHealth market’s status quo?
What is the future of mHealth apps?
How does the choice of your business models, app category, publisher type effect downloads or revenue?
What are the most important revenue sources today?
How will the market look like in 5 years’ time?
Which disruptive changes can be expected for mobile healthcare?
Which factors will have the biggest impact of mHealth on healthcare costs, diseases, regions, distribution, patient outcome?
Who is publishing mHealth apps today and what are typical app developer profiles?
What are the main differences between typical app developers (company size, medical background, motivation, business models, etc.)?
Apart from simple health trackers and fitness apps, what kind of other apps are out there (e.g. remote monitoring, medical compliance, etc.)?
How are APIs, sensor aggregation services and big data changing mobile healthcare?
Is the mHealth app business sustainable today? What are sustainable mHealth business models?
What is the poverty line in mHealth app development?



We would like to thank our sponsors and partners:

Continua Healthcare Alliance
HIMSS
Happtique
WIP
MEF
Mobile Zeitgeist
Mobilbranche.de
eHealthnews.eu
Pharmaphorum
GSMA



TABLE OF CONTENTS

1) Key take-aways

Summary of facts

2) About the study

Scope, methodology, representation of the mHealth app economy

3) The mHealth market

mHealth app category share, number of apps, mHealth app market size, share of revenue sources

4) Who is publishing mHealth apps today

Motivation, app category and business model preference, market entry, target groups, mHealth app developers segments

5) Lessons from successful mHealth app publishers

Experience, app portfolio size, revenue model preference, API usage, tool usage, mobile platform preference
6) The connected mHealth app elite

Apps connect to app and sensors, new players providing App, API and sensor aggregation services, big mHealth data

7) Outlook: mHealth app publishing in 5 years

mHealth impact on healthcare, drivers and barriers, device preference, regulation, mobile platform future preference, app category and target group business potential, chronic disease target group preference, distribution channel change, regional business potential outlook

Published in: Healthcare, Business, Technology
0 Comments
23 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,798
On SlideShare
0
From Embeds
0
Number of Embeds
2,211
Actions
Shares
0
Downloads
0
Comments
0
Likes
23
Embeds 0
No embeds

No notes for slide

Research2guidance mHealth App Developer Economics 2014 Study

  1. 1. May 2014 mHealth App Developer Economics 2014 Largest Global Study on mHealth App Publishing
  2. 2. 2© research2guidance 2014 The „mHealth Developer Economics 2014“ is the largest study on mHealth app publishing globally Source: research2guidance, mHealth App Developer Economics Study 2014 Survey participants and mHealth app numbers by region 12% Share of survey respondents 350# No. of mHealth apps of survey participants Legend 38% North America # 3,752 36% Europe # 1,327 12% South America # 360 12% APAC # 420 2% Africa # 21
  3. 3. 3© research2guidance 2014 Research2guidance is a market leading analyst and advisory company in the mHealth app market About research2guidance research2guidance is a strategy advisory and market research company. We concentrate on the mobile app eco-system. We are convinced that mobile health solutions will make a difference to people’s lives and that the impact on the healthcare industry will be significant. We provide insights to make it happen and to successfully lead your business. Contact: Ralf-Gordon Jahns ralf.jahns@research2guidance.com Fix: +49 (0)30 609 89 3366 www.research2guidance.com
  4. 4. 4© research2guidance 2014 This is a summary presentation of the „mHealth App Developer Economics 2014“ report The largest global study on mHealth app publishing  Read through this summary presentation and  Download the full 42 page report (Get a free copy here)  Share it and  Get in contact. We want to hear your thoughts on how mHealth app publishing will develop in the next 5 years www.mHealthEconomics.com
  5. 5. 5© research2guidance 2014 “What are the topics?” Current status of the mHealth app publishing Who is publishing and what can be learned from successful mHealth app publishers The Connected Elite Outlook
  6. 6. 6© research2guidance 2014 The mHealth app market will reach USD 26bn revenue by 2017 Revenues (US$ Millions) Global mHealth market revenue in USD (2013-2017) Source: research2guidance, mHealth App Market Report 2013-2017 2,453 4,000 6,353 13,587 26,560 - 5,000 10,000 15,000 20,000 25,000 30,000 2013 2014 2015 2016 2017 Services 69% Device sales 21% Paid downloads 5% Transactio n 4% Advertise ment 1% 2017
  7. 7. 7© research2guidance 2014 Fitness and medical reference apps are the largest mHealth app categories Source: research2guidance, 808 apps form Apple App Store, Goolge Play, BlackBerry App World and Windows Phone Store (March 2014) mHealth app category share >100k mHealth Apps Fitness, 30.9% Medical reference, 16.6% Wellness, 15.5% Nutrition, 7.4% Medical condition management, 6.6% PHR, 2.6% CME, 2.1% Compliance, 1.6% Diagnostics, 1.4% Reminders and alerts, 1.1% Remote consultation & monitoring, 0.6% Others, 13.6%
  8. 8. 8© research2guidance 2014 “What are the topics?” Current status of the mHealth app publishing Who is publishing and what can be learned from successful mHealth app publishers The Connected Elite Outlook
  9. 9. 9© research2guidance 2014 7.6% 3.6% 5.4% 13.5% 14.1% 19.7% 26.7% 9.5% 0% 5% 10% 15% 20% 25% 30% Before 2008 2008 2009 2010 2011 2012 2013 Q1 2014 Publishing year of the first mHealth app More than 36% only recently entered the mHealth app market Source: research2guidance mHealth App Developer Economics survey 2014, n= 2032
  10. 10. 10© research2guidance 2014 50% of mHealth app publisher have released only one or two mHealth apps Publisher share of mHealth app portfolio size Comment: An app that is published on multiple platforms is counted as one app. Source: research2guidance mHealth App Developer Economics survey 2014, n=2032 1 29.9% 2 20.1% 3 9.7% 4 7.0% 5 6.6% 6 4.4% 7 1.1% 8 2.0% 9 0.6% 10 4.0% 11-20 5.0% 21-50 4.6% 51-100 5.1% #
  11. 11. 11© research2guidance 2014 Chronically ill and fitness seekers are the main target groups for mHealth app publishers Target group share of mHealth app publishers Chronically ill people 31% Health and fitness interested people 28% Physicians 14% Temporarily ill people 8% Hospitals 7% Others 12% Source: research2guidance mHealth App Developer Economics survey 2014, n=2032
  12. 12. 12© research2guidance 2014 There are six groups of mHealth app publishers that are behind the apps Establ. Health Players Helpers Medical Specia- lists Con- necters App Specia- lists Fitness Specia- lists Brand awareness Revenue Help people Help people Revenue Revenue Goal of apps Downloads (<5k/ >1m) 67%/ 3.2% 25.7%/ 7.8% 42.7%/ 9.1% 51.4%/ 5.1% 39.4%/ 7.4% 39.0%/ 8.9% Revenues (0/ >1m) low averageaverage high allAPIs usage average low averageaverage high very heavy Tool usage high $ 57,6% 40,1% 100% 47,5% 43,7% 49,7% Medical ex- pert in team ✚ Ø Typical company size 11-10011-1003-103-103-105,000+ 53.1% / 7.7% 44.6% / 7.4% 58.6% / 6.3% 61.2% / 5.8% 60.1% / 6.4% 43.3% / 6.7% Mainly yes Partly Mainly notGoals achieved: Source: research2guidance mHealth App Developer Economics survey 2014, n= 2032 Percentage of total % 3 % 14 % 32 % 20 % 10 % 18 % Goal achieved
  13. 13. 13© research2guidance 2014 Commercially successful mHealth publishers do 6 things differently 35% Top revenue type More experience (start 2010 or ealier) 60% mHealth API usage 1 (average) 61% Tool usage (average) 37% iOS focus (top rank platform) 76% 22% 40% 23% 56% 16% Large app portfolio (>20 apps) $ # Pay per download 31% Service sales 35% Millionaires: mHealth app revenues 2013 > 1m USD Low Earners: mHealth app revenues 2013 < 10,000 USD 1 2 3 4 5 6 1) Actual and planned usage of APIs that connect to personal&general health database APIs and medical and fitness device APIs Source: research2guidance mHealth App Developer Economics survey 2014, n= 2032
  14. 14. 14© research2guidance 2014 “What are the topics?” Current status of the mHealth app publishing Who is publishing and what can be learned from successful mHealth app publishers The Connected Elite Outlook
  15. 15. 15© research2guidance 2014 There is a “Connected Elite” of mHealth app publishers that drive interoperability between apps and sensors No. of connected app publishers & sensor vendors by an app 0 10 20 30 Digfit iCardio Lose It! Endomondo Carepass dacadoo Tactio Health Runkeeper Moves Fitbit myFitnessCompanion EveryMove MapMyFitness MyFitnessPal Source: research2guidance and app & vendor data (March 2014)
  16. 16. 16© research2guidance 2014 A new „Enabling Layer“ is connecting the new and the old healthcare industry Source: research2guidance App users App Stores Apps Shops Sensors Connected Apps Connected Sensors Connected Elite API Aggregators Enabling Layer App Aggregators API Managed Services Health Database • Food • Medicine • Disease Health Insurance Database Universities, Medical Institutions HCPsPatients PayersSmartphone users € € VALIDIC
  17. 17. 17© research2guidance 2014 mHealth measures by Monthly Active Users Up to 100m vital metrics are collected regularly 3 100 MAU (In m) 1 No. of metrics Patient monitoring Medical examination Health&fitness tracking Steps, duration, speed, heart rate, hydration, perspiration, mood, c alories & other nutritional values, sleep Blood pressure, temperature, glucose level, posture, medicine adherence, mouth hygiene, alcohol consumption, sun exposure Respiratory rate, lung air volume, ECG, EEG, blood tests, color tests, urine tests, ultrasound imaging Source: research2guidance MAU: Monthly active users that track health parameters
  18. 18. 18© research2guidance 2014 “What are the topics?” Current status of the mHealth app publishing Who is publishing and what can be learned from successful mHealth app publishers The Connected Elite Outlook
  19. 19. 19© research2guidance 2014 Devices with highest business potential for mHealth app by rank in 5 years 75% 14% 4% Rank 1 Rank 2 Rank 3 Smartphones Tablets Watches Glasses Others Feature Phone 11% 45% 12% 6% 21% 24% 4% 8% 12% 1% 2% 5% 3% 8% 27% Comment: Figures do not sum up to 100% as not all participants provided answers for the rank 2+3 Source: research2guidance mHealth App Developer Economics survey 2014, n=2032 Smartphones are the primary device for mHealth apps
  20. 20. 20© research2guidance 2014 Source: research2guidance mHealth App Developer Economics survey 2010, 2011, 2012 and 2014, n= 2032 2010 2011 2012 2013 2014 1 2 3 4 5 Mobile operating systems with highest business potential for mHealth apps by rank in 5 years Rank Android and iOS remain the top ranked operating systems for mHealth app publishers in five years time 74% 72% 42% 32% 17% 77% 75% 29% 16% 6% 83% 76% 32% 3% 5% 3% 82,1% 72,3% 35,9% 35,3% 11,1% In For 2015 2016 2017 2019
  21. 21. 21© research2guidance 2014 Source: research2guidance mHealth App Developer Economics survey 2010, 2011, 2012 and 2014, n= 2032 CHD refers to coronary heart disease 2010 2011 2012 2013 2014 1 2 3 4 5 Diabetes Diabetes Diabetes Obesity Obesity Obesity Obesity Hypertension Hypertension Depression Hypertension CHD CHD Hypertension Depression Astma Depression CHD Cancer Business potential of different therapeutic areas for mHealth apps by rank in 5 years Rank Diabetes and Obesity remain the top ranked therapeutic areas for mHealth app publishers Diabetes 78% 80% 76% 69% 57% 45% 56% 39% 55% 40% 41% 29% 50% 39% 40%40% 25% 42% 22% 19% In For 2015 2016 2017 2019
  22. 22. 22© research2guidance 2014 Source: research2guidance mHealth App Developer Economics survey 2014, n= 2032 2010 2011 2012 2013 2014 1 2 3 4 5 Hospitals App stores Physicians Physicians App stores Hospitals Hospitals Healthcare webpages Physicians Physicians App stores App stores Healthcare webpages Healthcare webpages Pharmacies Pharmacies Pharmacies Pharmacies Healthcare webpages Distribution channels that offer the best business opportunities for mHealth solutions in 5 years time Rank Physicians and hospitals are constantly seen as the primary distribution channel for mHealth apps in the future Hospitals 68% 56% 62% 52% 65% 55% 59% 49% 56% 52% 50% 47% 51% 44% 47%46% 39% 59% 38% 36% 6. mHealth solution provider 7. MNOs 6. mHealth solution provider 7. MNOs 6. mHealth solution provider 7. MNOs 6. mHealth solution provider 7. MNOs In For 2015 2016 2017 2019
  23. 23. 23© research2guidance 2014 Source: research2guidance mHealth App Developer Economics survey 2014, n= 2032 Barriers Hygiene factors Drivers 1 2 3 4 Barriers, hygiene factors and drivers of the mHealth app market by rank in the next 5 years Rank Summary: Drivers and barriers 58% Smartphone & tablet penetration User/patient demand 43% Patient-centered care 39% Technology innovation 32% 5% Solution costs Clinical requirements 8% Regulations 9% Clinical studies 10% Lack of data security Lack of standards Difficult discoverability Resistance from trad. healthcare providers 34% 30% 29% 28%
  24. 24. 24© research2guidance 2014 Download the mHealth App Developer Economics Report Largest study on mHealth app publishing • Size of the opportunity • mHealth app developer segments • Learning from best practice • The Connected Elite • Drivers and barriers • Key trends that will shape future of mHealth app publishing • 43 pages • Published May 2014 • First time presented during the Europe’s mHealth Summit 2014 in Berlin Download Full Report (Free)
  25. 25. 25© research2guidance 2014 We do: mHealth Strategy Workshops Ralf-Gordon Jahns presenting insights on mHealth We have: Diabetes App Market Report We offer tailored workshops for all healthcare players to discuss mHealth strategies. Content of our 1- or 2-day interactive workshop includes: • Size of the opportunity or challenge for your company / business / institution • Principals of mobile business models in healthcare industry • Impact of mHealth apps on traditional healthcare • Analysis of competitive landscape • Discussion of potential roles to be played If interested, send us an email: mHealth@research2guidance.com The Diabetes App Market Report 2014 is a comprehensive analysis of the market. The 113 pages report includes: • Analysis and categorization of more than 1,000 diabetes apps • Performance of diabetes apps, key players, best practices • Detailed market forecast including downloads, revenues, user penetration, app-related sensor shipment and service user numbers • Analysis of country markets, regulatory impact, market trends and revenues from 2008 - 2018. Read report preview We help our clients define their mHealth strategy and provide marketing insights. Find out more… EXAMPLES

×