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Previw r2g smartphone app market monitor vol.8_q3 2012_preview

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  • 1. SMARTPHONE APP MARKET MONITOR POWERPOINT PACKAGE DAY OF UPDATE: 14TH JANUARY 2013 VOLUME 8 Preview – read more here:http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 © research2guidance | January 2013
  • 2. The concept behind the “Smartphone App Market Monitor”• This is the eighth volume of the “Smartphone App Market Monitor”, which serves as a comprehensive source of information on the smartphone and app markets.• This volume provides Q3 2012 market information.• To keep pace with the latest trends, amend and revise forecasts, as well as inform readers about key topics, this report is updated and extended each quarter.• Vol. 1 of the “Smartphone App Market Monitor” featured a special interest chapter on smartphone user demographics, app downloads and usage habits, Vol. 2 looked at the media tablets market, Vol. 3 introduced mobile retail; Vol. 4 overviewed the emerging mobile payments market, and Vol.5 looked at the changes that occurred in the smartphone app market between 2010 to 2011. Vol. 6 has a special chapter on the Chinese market instead Vol. 7 has one on the Indian market. These special insight chapters can be acquired separately upon request.• By using, comparing and evaluating different sources of information on the mobile market, the “Smartphone App Market Monitor” provides a range of detailed market analyses and surveys that enable any app publisher to make informed business decisions.• As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables. Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 2© research2guidance | January 2013 Smartphone App Market Monitor
  • 3. SAMM Volume 8 Contents Smartphone app market monitor: Q3 2012 updates • Global smartphone market (penetration, market shares and shipments) • App stores comparison (key trends and figures) • Smartphone applications market: current status Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 3© research2guidance | January 2013 Smartphone App Market Monitor
  • 4. Key takeaways from Q3 2012 • xxx million smartphones were shipped in Q3 2012, xxx xxx than in the previous quarter. • Smartphone’s share of total mobile device sales xxx from xxx to xxx. • In Q3 2012 xxx managed to xxx xxx of the total smartphone market share. • Nokia xxx form the top xxx smartphone vendors. • In Q3 2012 the total number of smartphone and tablet applications published in all stores reached almost xxx marks. • Android finished Q3 as the xxx among mobile OS, accounting for xxx of all smartphone sales with a relative xxx of xxx compared to Q2 2012. • The total number of applications published in the most important stores (App Store, Google Play, BlackBerry World App, Windows Phone Store and Nokia Ovi Store) amounted to almost xxx with an xxx of xxx. • At the end of Q3 2012, Apple’s App Store had xxx iPhone/iPad apps and xxx iPhone native apps, whereas Google Play had xxx. • The average paid app selling price across all the most important stores stood at xxx, a xxx of xxx in comparison to the previous quarter. • Q3 total number of downloads reached xxx, a year-over-year xxx of xxx. • Revenue accrued from paid app downloads amounted to xxx, a year-over-year xxx of xxx. 4 © research2guidance | January 2013 Smartphone App Market Monitor
  • 5. In Q3 2012 xxx xxx its leadership over the competitorsTop 5 Smartphone Vendors’ Market Share (2011 Q3 and 2012 Q3) 5© research2guidance | January 2013 Smartphone App Market Monitor
  • 6. In the third quarter of 2012 almost xxx out every xxx smartphonesshipped is a xxx deviceTop 5 Smartphone Vendors’ Shipments (units in millions) (2011 Q3 and 2012 Q3) Vendor 2012 Q3 units 2012 Q3 Market share 2011 Q3 units 2011 Q3 Market share Year-over-Year change Samsung xxx xxx xxx xxx xxx Apple xxx xxx xxx xxx xxx RIM xxx xxx xxx xxx xxx ZTE xxx xxx xxx xxx xxx HTC xxx xxx xxx xxx xxx Other xxx xxx xxx xxx xxx Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 6© research2guidance | January 2013 Smartphone App Market Monitor
  • 7. In Q3 2012 the number of apps in the market almost reached xxxApp stores comparison Number of applications published on market places (2007 – 2012 Q3) 2007 2008 2009 2010 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 Number of apps in 1st-tier app stores* Total number of apps Note: (*) Denotes number of apps in official app stores by major OSs&OEMs, including tablet apps. Source: research2guidance, 2012. 7 © research2guidance | January 2013 Smartphone App Market Monitor
  • 8. Q3 2012 confirmed the previously observed xxx of average prices inmajor OEM&OS app stores except for xxxApp stores comparison Average displayed paid application price in official OEM & OS app stores (2010 Q1 – 2012 Q3) Average price 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 Source: research2guidance, 2012. 8 © research2guidance | January 2013 Smartphone App Market Monitor
  • 9. Average app selling price across all stores stood at xxx in Q3, a xxx ofxxx in comparison to the previous quarterApp stores comparison Average displayed paid application price in official OEM&OS app stores (2009 Q3 – 2012 Q3) OEM&OS 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 BlackBerry xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Symbian xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Android xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Windows Phone xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx iOS (Apple) xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 Source: research2guidance, 2012. 9 © research2guidance | January 2013 Smartphone App Market Monitor
  • 10. research2guidance: get in contactOur Service Offerings Contact us forReports and PowerPoint slide-sets A one-on-one expert call with a research analyst formarket insights on selected topics ‒ A personal 15-30 min. consultation ‒ Questions and answers about our researchBespoke research ‒ Matching your needs with our research servicescustom-made research for your individual needs Write an email to expert@research2guidance.comKnowledge center Direct web-shop access to our reports and PPTsa subscription to a wealth of data, analysis, ‒ Browse our research productsprofiles, and daily news and opinion ‒ Download immediately ‒ Easy payment (VISA; Master Card; PayPal)Consulting services Visit www.research2guidance.com/shopprojects tailored to assist you in developing yourmobile strategy Additional information on ‒ Pricing ‒ Report Packages ‒ Custom made services and bespoke projects Call +49 (0)30 609893366 Preview – read more here: http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor-pdf-ppt-3 10© research2guidance | January 2013 Smartphone App Market Monitor

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