The Nuts and Bolts of Twitter
@morate & @vedo
#fwprsa

Twitter = microblogging
microblogging ~ Think of each
entry as a mini-blog entry to
share information, informally
and as often as you wish
http://www.flickr.com/photos/handles/2748048479/

Can we get a
volunteer?
http://www.flickr.com/photos/cpt_obvious/2715446427/

Twittlingo
tweet = microblog posts are called “tweets”
follow = signing up to receive updates makes
you a follower
reply or @reply = to respond to others, use
@username, a good way to build community

Twittlingo
DM = direct messaging, this is only seen by the
other user, will also send copy to their email
RT or “Retweet” = a way to share the posts of
others, also a good way to be a good citizen
(not good form to repost without giving credit)
twitpic = sharing photos via Twitter, people
love photos (now famous example)

Twitter & Professional Growth
referrals
community
networking
commerce
knowledge
serendipity

Twitter and Professional Growth :: Referrals

Twitter and Professional Growth :: Community

Twitter and Professional Growth :: Networking

Twitter and Professional Growth :: Commerce

Twitter and Professional Growth :: Knowledge

Twitter and Professional Growth :: Serendipity

Good to know
Spam is just as annoying on Twitter
Use direct messages with care
Remember to be respectful and smart
Twitter is not instant messaging
tweetup = gathering at a local restaurant or watering
hole, everyone is invited

Get some apps
Tweetdeck, Twhirl,
iPhone/Storm/etc apps
search.twitter.com,
twellow, etc.
Facebook, blog
integration

Twitter can be...
a cost-effective (free) option to accentuate existing messages;
a broadcasting tool to announce relevant information to specific
audiences; and
a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.

Two Types
Broadcaster
useful if audience knows
what they are getting
another way to push
information
works best if you have
good information to give
could fill a need from
specific area or topic
http://www.flickr.com/photos/looking4poetry/253074522/

Two Types
Conversationalist
provides a \"voice\"
seen as an authority and
source
ROE - return on
engagement
a way to interact with
those interested in topic
or org.
all about building
relationships
http://www.flickr.com/photos/herculie/2370039001/

Broadcaster
cnnbrk >
BreakingNewsOn >
digitalps >
BarackObama >
UOregonNews >
mansfieldisd >
Conversationalist
wfaachannel8 >
DellOutlet >
JetBlue >
butleradmission >
jakemckee >
zappos >
http://www.flickr.
com/photos/lucias_clay/2699584043/

Hashtags
hashtag
(#TEXT) way to
tracking topics,
communities, live
events, breaking
news, etc.
Easily found on
search.twitter.com
and indexed on
Hashtags.org

who are these guys again?
Richie Escovedo Terry Morawski
richie.escovedo [at] gmail.com terrymorawski [at] gmail.com
nextcommunications.blogspot.com tmosgarage.blogspot.com
Twitter: @morate
Twitter: @vedo
linkedin.com/in/terrymorawski
linkedin.com/in/rescovedo
delicious.com/rescovedo delicious.com/morate