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The Nuts and Bolts of Twitter

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(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics …

(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics and advanced uses of Twitter and commonly used applications. We will cover @Replies, DM's, hashtags, crowdsourcing, brocast vs. conversational profiles, and more.

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  • 1. The Nuts and Bolts of Twitter @morate & @vedo
  • 2. presenter intro
  • 3. Can we get a volunteer? http://www.flickr.com/photos/cpt_obvious/2715446427/
  • 4. = microblogging microblogging ~ Think of each entry as a mini-blog entry to share information, informally and as often as you wish http://www.flickr.com/photos/handles/2748048479/
  • 5. Twittlingo tweet = microblog posts are called “tweets” follow = signing up to receive updates makes you a follower reply or @reply = to respond to others, use @username, a good way to show community
  • 6. Twittlingo DM = direct messaging, this is only seen by the other user, will also send copy to their email RT or “Retweet” = a way to share the posts of others, also a good way to be a good citizen (not good form to repost without giving cred) twitpic = sharing photos via Twitter, people love photos (now famous example)
  • 7. Twittlingo tweetup = gathering at a local restaurant or watering hole, everyone is invited tweeps or tweeple = your twitter friends twebinar = webinar utilizing twitterspace twestival = an charity event promoted via Twitter just add “tw” = ???
  • 8. Twitter & Professional Growth referrals community networking commerce knowledge serendipity
  • 9. Twitter and Professional Growth :: Referrals
  • 10. Twitter and Professional Growth :: Community
  • 11. Twitter and Professional Growth :: Networking
  • 12. Twitter and Professional Growth :: Commerce
  • 13. Twitter and Professional Growth :: Knowledge
  • 14. Twitter and Professional Growth :: Serendipity
  • 15. Good to know Spam is just as annoying on Twitter Use direct messages with care Remember to be respectful and smart Twitter is not instant messaging
  • 16. Get some apps Tweetdeck, Twhirl, iPhone/Storm/etc apps search.twitter.com, twellow, etc. Facebook, blog integration
  • 17. Twitter can be... a cost-effective (free) option to accentuate existing messages; a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
  • 18. Two Types Broadcaster Conversationalist useful if audience knows provides a quot;voicequot; what they are getting seen as an authority and another way to push source information ROE - return on works best if you have engagement good information to give a way to interact with could fill a need from those interested in topic specific area or topic or org. all about building relationships
  • 19. Broadcaster cnnbrk > BreakingNewsOn > digitalps > BarackObama > UOregonNews > mansfieldisd > Conversationalist wfaachannel8 > DellOutlet > JetBlue > butleradmission > jakemckee > zappos > http://www.flickr. com/photos/lucias_clay/2699584043/
  • 20. who are these guys again? Richie Escovedo Terry Morawski richie.escovedo [at] gmail.com terrymorawski [at] gmail.com nextcommunications.blogspot.com tmosgarage.blogspot.com Twitter: @morate Twitter: @vedo linkedin.com/in/terrymorawski linkedin.com/in/rescovedo delicious.com/rescovedo delicious.com/morate