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Social Networking For Texas School Districts


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Presentation slides from the TASB CommLINK Webinar: Social Networking for Texas School Districts. …

Presentation slides from the TASB CommLINK Webinar: Social Networking for Texas School Districts.

The idea of a school district social networking can seem like a scary proposition. But used correctly, social media outlets like Facebook can foster community growth and strengthen relationships.

In Social Networking for Texas School Districts, Richie Escovedo, Mansfield ISD’s director of media and communications, will show you how to manage your district's Facebook presence and campus fan pages. You’ll also learn how other Texas districts are using Facebook and hear their social networking success stories.

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  • 1. Social Networking for Texas School Districts TASB CommLINK Webinar March 4, 2010
  • 2. "Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions." from Groundswell by Charlene Li and Josh Bernoff
  • 3. Put simply, social media is people having online conversations.
  • 4. Why Social Networking for School Districts? Can be an efficient way to tell your story Explain why your District does what it does People want to be a part of something good Build and maintain relationships with your community
  • 5. Facebook has the market Facebook surpassed MySpace as the leading social network in the US and leads market share of US social networking site visits. Sept/09 data — 59% of all social network category visits were at Facebook, compared with just over 30% for second-place MySpace.
  • 6. well hello
  • 7. Fan Pages and Groups parts and sections - profile images Full size when viewing 'Wall' & 'Info' tabs Tip: Profile images 200px wide by 600px tall leverage more screen real estate
  • 8. Fan Pages and Groups parts and sections - side boxes Tagline, basic information, your fans/members and other content
  • 9. Fan Pages and Groups parts and sections - title & tabs Title, 'Become a Fan' or 'Join Group' link, and Tabs Note: Facebook fan pages and groups have 'Wall' and 'Info' tabs on left. Other tabs can be adjusted/modified.
  • 10. Fan Pages and Groups parts and sections - wall You decide how the wall shows updates - just you, just your fans, or you AND your fans Important decision Groups similar for members through customizations
  • 11. Fan Pages and Groups parts and sections - advertisements Targeted ads - how Facebook makes its $ Tip: You will likely see fake ads for your page to get you to create your own
  • 12. Fan Pages and Groups parts and sections - publishing content Where interactions happen Note: You determine what your fans can/cannot publish. A variety of content possible from text to complex stuff.
  • 13. Fan Pages and Groups parts and sections - additional navigation & applications smaller logo/image 50px by 50px icon beyond rigid 'Wall' and 'Info' comes customizations like photos, videos, calendars, discussion boards plus your own created content no applications for Groups
  • 14. Groups parts and sections While similar in look to Fan Pages, Groups have their pros and cons. Let's compare...
  • 15. Facebook Groups advantages/disadvantages allow for bulk event invites now look more like pages slightly easier to set up and manage total control over who becomes members only visible to Facebook users no extra applications added to them require regular visits to use the messaging feature
  • 16. Facebook Fan Pages advantages/disadvantages updates show in the fan news feeds visible to users not registered with Facebook content visible before they become a fan allows for custom Facebook usernames add custom applications and rich content visitor stats (Insights) to track visitors and interactions
  • 17. Communication & Personality Facebook and your communication efforts Not really simplified, rather a complex juggling and balancing of many opportunities But you can be efficient
  • 18. Communication Management Manage social networking in school district Why integrate communication efforts? What do you hope to achieve? allows a more personal approach to sharing the district's activities give fans and visitors something positive to talk about to others who have questions about districts parents can get a larger view of district beyond their campus fosters two-way communication between district community of parents, students, staff and public creates a broadcast vehicle and listening post to understand the questions and concerns from the community
  • 19. Communication Management Manage language use and having a voice. Think about Be real with people.
  • 20. Communication Management Managehave a personality... It's ok to
  • 21. Communication Management Manage
  • 22. Communication Management Watch other school districts and their online communication efforts. Can you copy/remix efforts to meet your objectives? Success Stories
  • 23. Communication Management Campus Fan Pages Who will manage? Administration oversight Same rules apply Naming conventions
  • 24. Customer Service & Community Development Wall posts provide you with a proactive way to track down customer service problems, correct mistakes, and learn from them.
  • 25. Policies & Guidelines Set the rules of engagement... We remove posts that: Break the law or encourage others to do so. Contain abusive or inappropriate language or statements. Easily identify students and/or staff in defamatory, abusive, or generally negative terms. Do not show proper consideration for others’ privacy or are considered likely to offend or provoke others Are spam Full Sample:
  • 26. You are not going to be able to please everyone, but everyone should see that you aim to please.
  • 27. Thank you to colleagues at Bryan ISD, Corpus Christi ISD, Duncanville ISD, and Northwest ISD for taking time to share thoughts for this presentation.
  • 28. Contact Richie Escovedo richie.escovedo [at]