Social Media 101 for        CongregationsFifth Annual Faith Community Leadership Summit               February 15, 2011   ...
Lets talk about                                           What and why social media                                       ...
What is social media?
"Social Media is a social trend      in which people usetechnologies to get the things they need from each other,  rather ...
and it looks like thishttp://www.theconversationprism.com/
hmmm...http://www.flickr.com/photos/87765855@N00/3105128025/
Put simply, social mediais people having onlineconversations.
Why social media forcongregations? Effective and efficient storytelling Connecting with people outside your church Explain...
Churches increasingly fans ofFacebook, other social media          Interesting stats from 2010 study...
47% of churches actively use Facebook.20% use social media tools included inchurch management software.40% don’t use any s...
78% of churches have a website.Less than half of those churches use theirsite for interactive purposes (prayerrequests, ev...
What keeps churches from providing moreonline content and services?   46% limited staff time   41% limited financial resou...
What about age?
Remember:People want tobe part ofsomething good
To start, answer some questions  Who will post?  Who is your audience?  What kinds of content will be created/shared?  Whe...
Where to start?                                                     Choosing the right                                    ...
http://www.flickr.com/photos/alamodestuff/4351730264/
Blog to explore topics
Blog to explain ministry
Blog to share mission teams
Blog to encourage community
Tips for churches on Facebook Make sure Facebook link is easy to find on website Post links plus photos/videos and "tag" v...
Tips for churches on Facebook Teach your Fans to tag your churchs Page. Using the “tag” (the @ symbol), they can tag the c...
Greet Facebook Fans with a welcome
Greet Facebook Fans with a welcome
Twitter is...  a free social messaging utility for staying connected in real-  time (Twitter.com)  a social networking and...
For congregations, Twitter can be...  a cost-effective (free) option to accentuate existing  messages;  a broadcasting too...
Two                          TypesBroadcaster                    Conversationalist  useful if audience knows       provide...
Consider voice ofindividual or voice of achurch
http://www.flickr.com/photos/sharynmorrow/18753251/
Use video to tell your story  Video content should be a key component of your social  strategy.  Some pastors find communi...
Blend personality, mission,and ministry to reach awider audience.
Think aboutbranding,consistency,dynamic videosand channels
Self-hosted media content   You control look, access, and share-ability
Live streaming servicesFrom the Baptist Press:"Using the social media site Ustream, [the pastor] was able tobroadcast from...
Other toolsPodcasting/iTunes   Allows people to   consume your content   on-the-go   Provides audio-only   content, e.g., ...
Other tools  Location-based social  networking (Foursquare)  see who checks-in at your  church  Review sites (Yelp) see  w...
Listen to the conversation                                                    Monitor what is being said about your       ...
Listen to yourcongregation                                    http://www.flickr.com/photos/jrvogt81/114975513/Those who us...
Once you start using social media  Follow through and use the tools.  You don’t have to use every tool.  Avoid the shiny-o...
Sources & Additional Resourceshttp://www.marketingtwins.com/2010/ministry-nonprofit/7-easy-things-for-churches-to-do-on-yo...
ContactRichie EscovedoE-mail: richie.escovedo@gmail.comTwitter: http://twitter.com/vedoBlog: http://nextcommunications.blo...
Social Media 101 for Congregations
Social Media 101 for Congregations
Social Media 101 for Congregations
Social Media 101 for Congregations
Social Media 101 for Congregations
Social Media 101 for Congregations
Social Media 101 for Congregations
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Social Media 101 for Congregations

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Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.

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Social Media 101 for Congregations

  1. 1. Social Media 101 for CongregationsFifth Annual Faith Community Leadership Summit February 15, 2011 Richie Escovedo | @vedo
  2. 2. Lets talk about What and why social media Reasons and research Tools with purpose Examples and thoughts http://www.flickr.com/photos/hippydream/385979449/
  3. 3. What is social media?
  4. 4. "Social Media is a social trend in which people usetechnologies to get the things they need from each other, rather than from traditional institutions." from Groundswell by Charlene Li and Josh Bernoff
  5. 5. and it looks like thishttp://www.theconversationprism.com/
  6. 6. hmmm...http://www.flickr.com/photos/87765855@N00/3105128025/
  7. 7. Put simply, social mediais people having onlineconversations.
  8. 8. Why social media forcongregations? Effective and efficient storytelling Connecting with people outside your church Explain your churchs mission and purpose Community awareness of church ministry People want to be a part of something good Build and maintain relationships
  9. 9. Churches increasingly fans ofFacebook, other social media Interesting stats from 2010 study...
  10. 10. 47% of churches actively use Facebook.20% use social media tools included inchurch management software.40% don’t use any social media tools.Bigger churches more likely to useFacebook:81% with 500+ use Facebook27% with fewer than 50 people
  11. 11. 78% of churches have a website.Less than half of those churches use theirsite for interactive purposes (prayerrequests, event registration, streamliningchurch processes).15% of churches update their site morethan once a week.40% update it once a week.42% update it once a month or less.7% update it once a year.
  12. 12. What keeps churches from providing moreonline content and services? 46% limited staff time 41% limited financial resources 39% limited volunteer time 35% lack of interest or demand
  13. 13. What about age?
  14. 14. Remember:People want tobe part ofsomething good
  15. 15. To start, answer some questions Who will post? Who is your audience? What kinds of content will be created/shared? When will content be shared (schedule)? How will you evaluate your social media use? How will you promote the tools plus maintain safety and ethics? What are you already doing that could be re- purposed for social media?
  16. 16. Where to start? Choosing the right tools is not an easy task. Follow the footsteps of success of others to help be your guide.http://www.flickr.com/photos/mommypants/319568014/
  17. 17. http://www.flickr.com/photos/alamodestuff/4351730264/
  18. 18. Blog to explore topics
  19. 19. Blog to explain ministry
  20. 20. Blog to share mission teams
  21. 21. Blog to encourage community
  22. 22. Tips for churches on Facebook Make sure Facebook link is easy to find on website Post links plus photos/videos and "tag" volunteers Use Facebook events and encourage church community to "Share" it Ask/answer questions Reply to feedback as appropriate
  23. 23. Tips for churches on Facebook Teach your Fans to tag your churchs Page. Using the “tag” (the @ symbol), they can tag the church’ s Facebook Page in their own status that goes out to their friends. Shows active community on the churchs Page Wall
  24. 24. Greet Facebook Fans with a welcome
  25. 25. Greet Facebook Fans with a welcome
  26. 26. Twitter is... a free social messaging utility for staying connected in real- time (Twitter.com) a social networking and micro-blogging toolYes, but what is it? connections, conversations, community, and content
  27. 27. For congregations, Twitter can be... a cost-effective (free) option to accentuate existing messages; a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
  28. 28. Two TypesBroadcaster Conversationalist useful if audience knows provides a "voice" what they are getting seen as an authority and another way to push source information ROE - return on works best if you have engagement good information to give a way to interact with could fill a need from those interested in the specific area or topic church all about building relationships
  29. 29. Consider voice ofindividual or voice of achurch
  30. 30. http://www.flickr.com/photos/sharynmorrow/18753251/
  31. 31. Use video to tell your story Video content should be a key component of your social strategy. Some pastors find communicating through video easier than writing long blog posts. Most people would rather watch a video than read something. Many options, but stick with YouTube or Vimeo. Both free with easily embeddable videos for blogs/sites. Try to keep videos short (3-5 minutes) and relevant to your church. If you create video for worship services, they could be useful online as well.
  32. 32. Blend personality, mission,and ministry to reach awider audience.
  33. 33. Think aboutbranding,consistency,dynamic videosand channels
  34. 34. Self-hosted media content You control look, access, and share-ability
  35. 35. Live streaming servicesFrom the Baptist Press:"Using the social media site Ustream, [the pastor] was able tobroadcast from his home while church members logged in onlinefor the 10:30 a.m. service. [He] created a link to Ustream fromEbenezers website to simplify the process." If the congregation cant come to you, go to them.
  36. 36. Other toolsPodcasting/iTunes Allows people to consume your content on-the-go Provides audio-only content, e.g., sermons Build a consistent audience for audio (or video) and automatically supply new content Reach iTunes user base http://www.flickr.com/photos/emilybean/1216468104/
  37. 37. Other tools Location-based social networking (Foursquare) see who checks-in at your church Review sites (Yelp) see what people say about your church Mobile applications QR Codes (Quick Response) get creative with this technology
  38. 38. Listen to the conversation Monitor what is being said about your church. Dont know what social media tools your stakeholders are using? Start by searching for your churchs name, topic on interest, etc. on Google, Google BlogSearch, Technorati, Search.Twitter, Facebook and many others.http://www.flickr.com/photos/herculie/2370039001/
  39. 39. Listen to yourcongregation http://www.flickr.com/photos/jrvogt81/114975513/Those who use social media to only push out their churchsmessages miss the opportunity to have an engagingconversation with their online community.Have an authentic voice that connects with your community. Tell stories Be encouraging Appreciate and champion the followers in your online, and offline, community.
  40. 40. Once you start using social media Follow through and use the tools. You don’t have to use every tool. Avoid the shiny-object syndrome. Tailor your social strategy to fit your objectives. You need to have a thick skin. Not always going to be nice and friendly. Expect challenges to the Message. Above all, foster a positive community experience.
  41. 41. Sources & Additional Resourceshttp://www.marketingtwins.com/2010/ministry-nonprofit/7-easy-things-for-churches-to-do-on-your-facebook-page-before-christmas/http://stevefogg.typepad.com/blog/2010/11/21-ways-your-church-can-leverage-social-media.htmlhttp://www.sharefaithblog.com/2011/01/church-social-media-bad-practices/http://www.ministrybestpractices.com/2009/02/why-should-your-church-invest-in-social.htmlhttp://pewinternet.org/Infographics/2011/Generations-and-gadgets.aspx Generationshttp://www.pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspxhttp://www.slideshare.net/UUANewMedia/social-media-and-congregational-missionhttp://www.lancemorgan.me/3-ways-to-strengthen-your-church-social-media-voice/http://rocketplantstudio.com/free-download-church-planters-guide/http://rocketplantstudio.com/wp-content/uploads/2010/11/ChurchPlantersGuideToSocialMedia_12012010.pdfhttp://www.ministrybestpractices.com/2011/01/never-having-to-cancel-church.htmlhttp://www.edstetzer.com/2011/01/this-morning-we-released-two.htmlhttp://www.lifeway.com/article/170637/http://www.churchmarketingsucks.com/2011/01/church-web-social-media-research/
  42. 42. ContactRichie EscovedoE-mail: richie.escovedo@gmail.comTwitter: http://twitter.com/vedoBlog: http://nextcommunications.blogspot.com/LinkedIn: http://www.linkedin.com/in/rescovedo
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