Media Shmedia: Be your own Newsroom
by Richie Escovedo, Director of Media and Communications at Mansfield ISD on Feb 23, 2010
- 2,536 views
From the 2010 Texas School Public Relations Association (TSPRA) Conference in Austin, TX...
From the 2010 Texas School Public Relations Association (TSPRA) Conference in Austin, TX
"The rapidly changing communication landscape presents numerous challenges for PR professionals. Organizations depending on traditional media outlets to be the main and preferred communication channel to reach and influence audiences are often finding it harder to have their stories expand their reach with shrinking newsrooms.
PR pros must be adept at effectively integrating and managing the communication channels at their disposal. These new challenges provide us with new and exciting ways to leverage traditional PR techniques along with social media skills to help our organizations and clients remain visible and connected with key audiences."
- Total Views
- Views on SlideShare
- Embed Views