Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain

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    Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain - Presentation Transcript

    1. Vom Outlet bis zum Kunden – RFID Einsatz am Point-of-Sale = Mehrwert für Konsumenten und Value Chain Köln, 20.02.2008 Presentation by Florian Resatsch, Institute of Electronic Business e.V. Peter Sonneck, TNS Infratest - Retail & Shopper Insights Mobile Prosumer Survey Chart 1
    2. Gliederung 1. RFID-Einsatz am Point-of-Sale – Vom Outlet bis zum Kunden 2. Der Kniff mit dem Kunden 3. Der Mobile Prosumer als Anwendung 4. Moderne Marktforschung für Ihre Zwecke Mobile Prosumer Survey Chart 2

    + Florian ResatschFlorian Resatsch, 2 years ago

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    Slides are in German. Together with Peter Sonneck ( more

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