Warsaw as NFC city!
Potentials and Pitfalls
Vision 2010
picture © istockphoto

picture © istockphoto

Vision 2010
Warsaw introduces an
NFC-based
multi function
public service
infrastructure!
picture © istockphoto

picture © phototram

Questions…
•Why NFC?
•Why warsaw?
•What‘s next?
picture © phototram

picture © ChristOFF

Near Field
Communication (NFC)
• Short-range wireless
connectivity technology
• Chip (13.56 RFID),
phone, mobile internet
• Fast, reliable, easy to
use
• Current applications
incl. Tests with:
Payment, Ticketing,
Parking, Smart Poster
• Nokia 6212 NFC
picture © ChristOFF

NFC has no actual age limit…
picture © istockphoto

NFC makes technology easy for everyone
picture © istockphoto

picture © Jarosław Pocztarski

Cities
• Urban centers
• Dense
• Complex
• Information need
• Facilitation of daily
life
picture © Jarosław Pocztarski

Berlin (© 2008 Deutsche Bahn) Tokyo (© 2008 Felica)
Frankfurt (© 2008 RMV)
Theater, Parking, Info Tags
NFC in Schools, Hybrid Food
Market,
Blood Glucose Meter,
City of Oulu (© 2008 CoU) Elderly Meal Services

picture © Guru Guru

picture © david.crowley66

picture © ChristOff

picture © tiloe

Application examples for Warsaw
picture © tiloe

picture © istockphoto

picture © istockphoto

picture © euroIL

Warsaw
• Use learnings from
other cities
• Holistic approach
• Quick and dirty
applications
• Let user make the
decisions
• Build the ecosystem
picture © euroIL

picture © istockphoto

Pitfalls
• The classic: no handsets (the
solution: order!)
• Wrong marketing
communication (It‘s not NFC
as technology, it‘s easier,
faster, convenient)
• Application choice (Payment
& Transport need many
partners and is super
difficult)
• Operators think in their old
world (Closed Systems)
picture © istockphoto

picture © f.resatsch

Potentials
• EASY
• FAST
• FUN
• CONVENIENT
• CREATIVE
• …
picture © f.resatsch

picture © ctosee2sea

Recap
•Why NFC?
•Why warsaw?
•What‘s next?
picture © ctosee2sea

Recap
• Why NFC?
– NFC provides easy access to
mobile internet and is fun to
use
– Many possible applications
for everyone to gain revenue
• Why warsaw?
– Very innovative city– be first!
– Lot of mobile phone
afficionados
• What‘s next?
– Start small: Prototypes
– User Tests
picture © ctosee2sea

Motto for Vision
• Just do it
• Use universities!
• Let people know about
the options!
• Have fun!
picture © ctosee2sea

Contact
Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455)
resatsch@servtag.com servtag Gmbh Berlin Germany

Media Sources
• Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/)
• burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/burge5000/172757271/sizes/l/)
• Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/)
• ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/)
• ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/)
• ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/)
• phototram (Not working in Warsaw) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/phototram/2384680953/sizes/l/)
• euroIL (Warsaw Lights) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/euroil/45076195/sizes/o/)
• tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/t-loe/94152787/sizes/o/)
• Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/)
• david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/)
• ctosee2sea (Robotboy) CC-Licence Flickr.com (Source:
http://www.flickr.com/photos/esil/2472565035/)
• Other pictures: f.resatsch / istockphoto.com