NFC in Berlin:
Social Networking Live
Florian Resatsch, 23.04.2009 – WIMA 2009, Monaco

Agenda for the next 20 minutes ☺
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

Agenda for the next 20 minutes ☺
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

About NFC: just use it – Why?

About NFC: just use it – Why?
If there is an easy
technology,
you just use it ☺

Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

NFC - You've Come a Long Way (or not?)
• Why did we move towards social networks anyway?
– High user numbers on consumer side
– Good reputation among companies
– But, where is the business case?
– NFC came a long way in terms of assumed infrastructure, but
not as a technology
– The social networks link is rather new
• A solution to the „Chicken and Egg“ thing?
– High user numbers are possible
– High adoption rate can be tough (tipping point)
– But, where is the business case then?

Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

First location based social ticker on NFC-Tagging
It is a mobile website.
It answers the following questions:
• WHERE ARE YOU RIGHT NOW?
• WHAT ARE YOU DOING?
• WHERE IS THE HOT SPOT?

How it works

We use NFC stickers in bars, restaurants & clubs
Utility and Design Patent
servtag™

…is a ticker about people and locations you like.
Find popular places and new people there.
place
Home
locations
people
Ticker

Communication without Friendticker
Information quantity
Where are you right now?
What are you doing?
Overload
Communication Gap
Day
E-Mail SMS Call

The location based social ticker enables a
radically simple new communication stream
Information quantity
Where are you right now?
What are you doing?
STREAM
Day
E-Mail SMS Call

Locations in every city in Germany in 8/2009
exclusive mockup preview
Cooperation with offers hundreds of thousands
locations in Germany and across Europe.

Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

2008: Berlin: >200 locations tagged

Double side outdoor enabled NFC / QR / SMS Tags
Utility Patent + Design Patent
Every Sticker is unique.
Unique printing development together with

Exemplary pictures of bars in Berlin with stickers

We tested three possible ways of LBS Tagging
Utility Patent
Sponsored by
What‘s quick? Developed
with
What‘s usable at night?
What can people
remember?
How to deal with
location owner

USP: unique knowledge of LBS outdoor and indoor mobile
tagging for whitelabel solutions Utility Patent

Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de
http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?

NFC – next steps from our point of view
1. Friendticker.com
1. Marketwise: Join forces in social network activities
2. Use migration paths (iPhone App, Android, etc.)
3. Team up with mobile website players
4. Team up with handset manufacturers to distribute NFC
functionality
2. To all corporate players
1. Support young and innovative companies to get things going!
(It will pay off in a few years)
2. Build NFC in a top down approach!
3. Don‘t cut your staff in research

Register now on Friendticker.com ☺

Thank You
Florian Resatsch
Managing Partner
servtag GmbH
resatsch@servtag.com