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Near Field Communication
Challenges and Opportunities
Mobile Monday Istanbul – June 29th, 2009
Florian Resatsch

Agenda for today
1. What is Near Field Communication (NFC)?
2. Why you don’t have a NFC-enabled phone…
3. The future of NFC – from Social Networking to Payment
4. friendticker.com – a mobile social network with NFC
5. Where do we go from here – challenges and opportunities?
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What is Near Field Communication (NFC)?
It is Radio Frequency Identification (RFID) in consumer devices. It has been
introduced in 2002.
… and it comes in many shapes….
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What is NFC for mobile phones?
Interaction with a touch
Product-
information
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Why you don’t have a NFC-enabled phone…
vs.
vs.
SE Reader/Writer/P2P
vs. vs.
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The future of mobile NFC – use cases
Ticketing
and
??? Payment
Pilots
Card-based
NFC
Mobile
Phone
based NFC
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The future of mobile NFC – use cases
Ticketing
and
1. Enabling Payment
applications
2. B2B
applications
Pilots
3. Social
Networking
?
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1. Enabling applications – Mobile health
Satisfying
special
needs
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2. B2B applications – Security
Controlling the infrastructure
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3. Social network applications:
Tell your friends exactly where you
are and what you do – now!
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Friendticker.de – the mobile internet graphical interface
Place
Locations
People
Ticker
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Friendticker can also be used with NFC technology:
We are building a unique NFC-Tagging Infrastructure
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The NFC tags allow an easy localization!
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Our NFC Location Sticker: HYPER LOCALIZATION
Utility and Design Patent
servtag™
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2008: Proof of concept: >200 locations tagged
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Exemplary pictures of bars in Berlin with stickers
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Double side outdoor enabled NFC / QR / SMS Tags
Utility Patent + Design Patent
Every Sticker is unique.
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Exemplary stickers : unique knowledge of location-based
(LBS) outdoor and indoor mobile tagging for whitelabel
solutions Servtag owns
Utility Patent
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Where do we go from here – challenges and opportunities?
Challenges
• Market pull vs. Market push – Chicken vs. Egg
• Communication: NFC needs to be better
communicated to end users (more benefits than „ease
of use“)
• Mobile Operator involvement – more risk taking +
smaller steps
• Seeking infrastructure deployment partners in Turkey
• High up initial costs need to decrease
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Where do we go from here – challenges and opportunities?
Opportunities
• NFC can really make things easier
• NFC is a lot easier to use than anything else
• NFC brings a business model if integrated right
• Jump-starting means a chance for everyone
• Let‘s work together
Next steps:
Collaboration and jump starting NFC in Turkey – integrate all players.
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Thank you
Your
Florian Resatsch &
servtag Team
www.servtag.com
Contact info
http://www.xing.com/profile/Florian_Resatsch
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Picture sources / Creative Commons
Eggs. http://www.flickr.com/photos/gifrancis/2651888583/
Chicken. http://www.flickr.com/photos/wm_archiv/3501441472/
Sim. http://www.flickr.com/photos/ninjanoodles/135081621/
Construction site.
http://www.flickr.com/photos/mattimattila/2348869837/sizes/l/
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