Make it Mobile, Make it Social, Make it Real Time!

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My keynote at the http://www.medienforum.nrw.de - which I did for Andrew J. Scott (CEO, Rummble) because he could not attend. I talked about the new hot startups and how LBS services such as …

My keynote at the http://www.medienforum.nrw.de - which I did for Andrew J. Scott (CEO, Rummble) because he could not attend. I talked about the new hot startups and how LBS services such as Friendticker can help users to experience the city in a new way.

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  • 1. Make it Mobile, Make it Social, Make it Real Time! medienforum.nrw Florian Resatsch
  • 2. Hot? Say mobile what??? social 2 real-time (location-based) networks!!! 07.07.2010 Servtag
  • 3. Examples of potential loyalty 2.0 companies… • gowalla • loopt • foursquare • plyce • friendticker • kaufda 3 • rummble • tellmewhere • aka-aki • brightkite • Facebook?? • whrrl • Twitter? ? 07.07.2010 Servtag
  • 4. Why are these important? because they bring together locations and people 4 … and brands! (will it become loyalty) 07.07.2010 Servtag
  • 5. I like… • Realtime information • Social context • Real places instead of GPS coordinates or 5 maps (Eg. No one says I am at lat. 46.854791, long. 10.469842) 07.07.2010 Servtag
  • 6. Mobile! 6 © http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license 07.07.2010 Servtag
  • 7. location-based! 7 07.07.2010 Servtag
  • 8. Social! Where exactly are you 8 ? 07.07.2010 Servtag
  • 9. …real-time! 9 http://www.flickr.com/photos/_timl/1074294231/in/photostream/ 07.07.2010 Servtag
  • 10. (This slide is not for all those long-time mobile people…) Why the take-off in LBS mobile social scene? 10 • iPhone • Decreasing handset prices • New entrants … Android (Google), HTC… 07.07.2010 Servtag
  • 11. Why are these networks relevant? They have a B2B and B2C component. 11 B2C: Fun, Games, Entertaining B2B: Brand Interaction,Customer Loyalty 07.07.2010 Servtag
  • 12. Example: friendticker 12 www.friendticker.com (iPhone App, Android App – super BETA) A platform for location-based marketing campaigns! 07.07.2010 Servtag
  • 13. What you can do with friendticker 13 Communicate See where your Be rewarded for location and friends are. your mobile activity across Real time geo- actions with real social networks relevant stuff! (The ITEM locations concept) 07.07.2010 friendticker.com
  • 14. User proposition Get real stuff for your mobile „check-ins“ or let your friends know where you are Check-in 4 Collect points and items! 14 Mobile Check-in 3 Check-in 1 Check-in 2 Share among friends! 07.07.2010 friendticker.com
  • 15. Friendticker can provide basically ANY kind of benefit The vision: Friendticker for a check-in. From: Friendticker offers Groupon every user great clones value for check-ins! Friendticker Restaurants / Bars will be the 15 biggest mobile plattform for Events (private & professional) sponsored user benefits! Big brands and even user generated benefits this makes it the most flexible mobile LBS plattform 07.07.2010 friendticker.com
  • 16. Challenges • Check-in services still ahead of the mass-market adoption curve 16 • How much social can we take  07.07.2010 Servtag
  • 17. Take Aways • No tech experiments (QR codes) • Mobile will increase • Crowd-Marketing Tools 17 • Finally business potential  • Focus on target groups (or different markets • Mobile usability – super important 07.07.2010 Servtag
  • 18. Contact Dr. Florian Resatsch resatsch@servtag.com servtag GmbH Chausseestraße 16 18 10115 Berlin Germany www.servtag.com twitter.com/friendticker 07.07.2010 friendticker.com