Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag

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This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as …

This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as those shown at the event.

More information on Mobile Monday Berlin can be found here: http://www.mobile-monday.de/page_ber

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  • 1. Wir entwickeln mobile Geschäftsmodelle. Mobile Location-based Services Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Florian Resatsch, Mobile Monday Berlin 07.09.2009
  • 2. Today’s menu 1. locations in social networks 2. our berlin test: stickers with location codes 3. what we learned 4. where we go in the future Servtag GmbH 9/10/2009 2
  • 3. Locations in social networks • Realtime information I like… • Social context • Real places instead of GPS coordinates or maps (Eg. No one says I am at lat. 46.854791, long. 10.469842) Servtag GmbH 9/10/2009 3
  • 4. Mobile location-based services http://www.gpsmission.com/ Most likely used technologies: • GPS/ A-GPS • Cell identification / triangulation • More network based (AoA) • Wifi/WLAN positioning system (WPS) © http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license Servtag GmbH 9/10/2009 4
  • 5. But location-based services? © Florian Resatsch Servtag GmbH 9/10/2009 5
  • 6. Social location-based services? Where exactly are you ? © Florian Resatsch Servtag GmbH 9/10/2009 6
  • 7. What we need? © Florian Resatsch Servtag GmbH 9/10/2009 7
  • 8. What we need? Exact localization! © Florian Resatsch Servtag GmbH 9/10/2009 8
  • 9. and also… Leider etwas voll am Wochenende… © Qype Rating Bar 1000 – Bar 1000 Bild © eichiberlin.wordpress.com. Servtag GmbH 9/10/2009 9
  • 10. …real-time information Servtag GmbH 9/10/2009 10
  • 11. Our Berlin test: location stickers Servtag GmbH 9/10/2009 11
  • 12. Hyper-localization using stickers with location data enables exact (<1m) positioning! © servtag – location: FC Magnet Bar Servtag GmbH 9/10/2009 12
  • 13. Sticker detail technology Near Field QR-Code Communication with URL Chip set with encoded URL (http//n.uisle.com) Each sticker has a SMS Text unique number to Messaging identify the location Servtag GmbH 9/10/2009 13
  • 14. More exemplary sticker locations Servtag GmbH 9/10/2009 14
  • 15. How it works Send 1148 to 0176-88810000 to check in into the homebase! 1148 Servtag GmbH 9/10/2009 15
  • 16. The service behind it Check In Servtag GmbH 9/10/2009 16
  • 17. Push real-time location info to social networks Real time push to Facebook with location – and link back to Friendticker Servtag GmbH 9/10/2009 17
  • 18. • Active positioning („I am here“) – Check In system • Recommendation system (What do my friends like?) • Easy user-generated content at the location Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Servtag GmbH 9/10/2009 18
  • 19. What we learned from stickers COMPANY PERSPECTIVE USER PERSPECTIVE NFC way to far from What„s quick? NFC market What„s usable at night? SMS make it easy to NFC/SMS use What can people QR-Code usage still remember? QR difficult Positive feedback from The door is the wrong location owners place Servtag GmbH 9/10/2009 19
  • 20. Take aways • User activities at a location can be seen as a virtual currency for the location (see also: playfoursquare) • “Micro-user-generated content” may become significant for location owner • Social networks are more fun with location information! Think the other way round: Not on the mobile, but from the mobile. • The Future: Sharing real-time info on real locations Servtag GmbH 9/10/2009 20
  • 21. Visit us! Contact info http://www.xing.com/profile/Florian_Resatsch Servtag GmbH 9/10/2009 21
  • 22. Images sources! • iphone m-lbs: http://www.flickr.com/photos/miss_hg – Source: http://www.flickr.com/photos/32615508@N02/ • transparent iphone: http://www.flickr.com/photos/edans/ - Source: http://www.flickr.com/photos/edans/1526393678/sizes/l/ • Tokyo: http://www.flickr.com/photos/wili/ - Source: http://www.flickr.com/photos/wili/263960375/sizes/l/ • Small House: http://www.flickr.com/photos/tobias7/ - Source http://www.flickr.com/photos/tobias7/2260160001/sizes/l/ • Living Room: - reiner.kraft http://www.flickr.com/photos/reiner/ - Source: http://www.flickr.com/photos/reiner/331728294/sizes/l/ • Toaster: lorelei http://www.flickr.com/photos/filmfatale/ - Source: http://www.flickr.com/photos/filmfatale/2496021613/sizes/l/ • Car park dark: Draco2008 http://www.flickr.com/photos/draco2008/ - Source http://www.flickr.com/photos/draco2008/2443391758/sizes/l/ • Car park chicago: o palsson http://www.flickr.com/photos/opalsson/ – Source http://www.flickr.com/photos/opalsson/3644533929/sizes/l/ Servtag GmbH 9/10/2009 22