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Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag
 

Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag

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This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as ...

This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as those shown at the event.

More information on Mobile Monday Berlin can be found here: http://www.mobile-monday.de/page_ber

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    Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag Presentation Transcript

    • Wir entwickeln mobile Geschäftsmodelle. Mobile Location-based Services Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Florian Resatsch, Mobile Monday Berlin 07.09.2009
    • Today’s menu 1. locations in social networks 2. our berlin test: stickers with location codes 3. what we learned 4. where we go in the future Servtag GmbH 9/10/2009 2
    • Locations in social networks • Realtime information I like… • Social context • Real places instead of GPS coordinates or maps (Eg. No one says I am at lat. 46.854791, long. 10.469842) Servtag GmbH 9/10/2009 3
    • Mobile location-based services http://www.gpsmission.com/ Most likely used technologies: • GPS/ A-GPS • Cell identification / triangulation • More network based (AoA) • Wifi/WLAN positioning system (WPS) © http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license Servtag GmbH 9/10/2009 4
    • But location-based services? © Florian Resatsch Servtag GmbH 9/10/2009 5
    • Social location-based services? Where exactly are you ? © Florian Resatsch Servtag GmbH 9/10/2009 6
    • What we need? © Florian Resatsch Servtag GmbH 9/10/2009 7
    • What we need? Exact localization! © Florian Resatsch Servtag GmbH 9/10/2009 8
    • and also… Leider etwas voll am Wochenende… © Qype Rating Bar 1000 – Bar 1000 Bild © eichiberlin.wordpress.com. Servtag GmbH 9/10/2009 9
    • …real-time information Servtag GmbH 9/10/2009 10
    • Our Berlin test: location stickers Servtag GmbH 9/10/2009 11
    • Hyper-localization using stickers with location data enables exact (<1m) positioning! © servtag – location: FC Magnet Bar Servtag GmbH 9/10/2009 12
    • Sticker detail technology Near Field QR-Code Communication with URL Chip set with encoded URL (http//n.uisle.com) Each sticker has a SMS Text unique number to Messaging identify the location Servtag GmbH 9/10/2009 13
    • More exemplary sticker locations Servtag GmbH 9/10/2009 14
    • How it works Send 1148 to 0176-88810000 to check in into the homebase! 1148 Servtag GmbH 9/10/2009 15
    • The service behind it Check In Servtag GmbH 9/10/2009 16
    • Push real-time location info to social networks Real time push to Facebook with location – and link back to Friendticker Servtag GmbH 9/10/2009 17
    • • Active positioning („I am here“) – Check In system • Recommendation system (What do my friends like?) • Easy user-generated content at the location Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Servtag GmbH 9/10/2009 18
    • What we learned from stickers COMPANY PERSPECTIVE USER PERSPECTIVE NFC way to far from What„s quick? NFC market What„s usable at night? SMS make it easy to NFC/SMS use What can people QR-Code usage still remember? QR difficult Positive feedback from The door is the wrong location owners place Servtag GmbH 9/10/2009 19
    • Take aways • User activities at a location can be seen as a virtual currency for the location (see also: playfoursquare) • “Micro-user-generated content” may become significant for location owner • Social networks are more fun with location information! Think the other way round: Not on the mobile, but from the mobile. • The Future: Sharing real-time info on real locations Servtag GmbH 9/10/2009 20
    • Visit us! Contact info http://www.xing.com/profile/Florian_Resatsch Servtag GmbH 9/10/2009 21
    • Images sources! • iphone m-lbs: http://www.flickr.com/photos/miss_hg – Source: http://www.flickr.com/photos/32615508@N02/ • transparent iphone: http://www.flickr.com/photos/edans/ - Source: http://www.flickr.com/photos/edans/1526393678/sizes/l/ • Tokyo: http://www.flickr.com/photos/wili/ - Source: http://www.flickr.com/photos/wili/263960375/sizes/l/ • Small House: http://www.flickr.com/photos/tobias7/ - Source http://www.flickr.com/photos/tobias7/2260160001/sizes/l/ • Living Room: - reiner.kraft http://www.flickr.com/photos/reiner/ - Source: http://www.flickr.com/photos/reiner/331728294/sizes/l/ • Toaster: lorelei http://www.flickr.com/photos/filmfatale/ - Source: http://www.flickr.com/photos/filmfatale/2496021613/sizes/l/ • Car park dark: Draco2008 http://www.flickr.com/photos/draco2008/ - Source http://www.flickr.com/photos/draco2008/2443391758/sizes/l/ • Car park chicago: o palsson http://www.flickr.com/photos/opalsson/ – Source http://www.flickr.com/photos/opalsson/3644533929/sizes/l/ Servtag GmbH 9/10/2009 22