Wir entwickeln mobile Geschäftsmodelle.


   Mobile Location-based Services




            Photo date: 7 February 2001 Pe...
Today’s menu

1. locations in social networks

2. our berlin test: stickers with location codes

3. what we learned

4. wh...
Locations in social networks
                                         • Realtime information
                             ...
Mobile location-based services                              http://www.gpsmission.com/




         Most likely used techn...
But location-based services?




© Florian Resatsch

         Servtag GmbH   9/10/2009   5
Social location-based services?

                                        Where exactly
                                   ...
What we need?




© Florian Resatsch

         Servtag GmbH   9/10/2009   7
What we need? Exact localization!




© Florian Resatsch

         Servtag GmbH   9/10/2009   8
and also…




                                                           Leider etwas voll am Wochenende…




© Qype Ratin...
…real-time information




Servtag GmbH   9/10/2009   10
Our Berlin test: location stickers




Servtag GmbH   9/10/2009   11
Hyper-localization
                                                        using stickers with
                           ...
Sticker detail technology


Near Field                                                            QR-Code
Communication   ...
More exemplary sticker locations




Servtag GmbH   9/10/2009   14
How it works
                                Send 1148 to
                                0176-88810000
                  ...
The service behind it




       Check In




Servtag GmbH   9/10/2009   16
Push real-time location info to social networks




                                 Real time push to
                   ...
• Active positioning („I am
                                here“) – Check In system
                              • Recom...
What we learned from stickers
          COMPANY PERSPECTIVE         USER PERSPECTIVE

                                    ...
Take aways
 • User activities at a location can be seen as a virtual
   currency for the location (see also: playfoursquar...
Visit us!




Contact info
http://www.xing.com/profile/Florian_Resatsch
Servtag GmbH   9/10/2009   21
Images sources!
•   iphone m-lbs: http://www.flickr.com/photos/miss_hg – Source:
    http://www.flickr.com/photos/32615508...
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Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag

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This is the presentation given at the Mobile Monday Berlin Event September 2009 in the HomeBase Berlin. The slides are changed to the servtag slide master - but from the content remain the same as those shown at the event.

More information on Mobile Monday Berlin can be found here: http://www.mobile-monday.de/page_ber

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Transcript of "Location-based Services - Mobile Monday Berlin 2009 - Florian Resatsch - Servtag"

  1. 1. Wir entwickeln mobile Geschäftsmodelle. Mobile Location-based Services Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Florian Resatsch, Mobile Monday Berlin 07.09.2009
  2. 2. Today’s menu 1. locations in social networks 2. our berlin test: stickers with location codes 3. what we learned 4. where we go in the future Servtag GmbH 9/10/2009 2
  3. 3. Locations in social networks • Realtime information I like… • Social context • Real places instead of GPS coordinates or maps (Eg. No one says I am at lat. 46.854791, long. 10.469842) Servtag GmbH 9/10/2009 3
  4. 4. Mobile location-based services http://www.gpsmission.com/ Most likely used technologies: • GPS/ A-GPS • Cell identification / triangulation • More network based (AoA) • Wifi/WLAN positioning system (WPS) © http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license Servtag GmbH 9/10/2009 4
  5. 5. But location-based services? © Florian Resatsch Servtag GmbH 9/10/2009 5
  6. 6. Social location-based services? Where exactly are you ? © Florian Resatsch Servtag GmbH 9/10/2009 6
  7. 7. What we need? © Florian Resatsch Servtag GmbH 9/10/2009 7
  8. 8. What we need? Exact localization! © Florian Resatsch Servtag GmbH 9/10/2009 8
  9. 9. and also… Leider etwas voll am Wochenende… © Qype Rating Bar 1000 – Bar 1000 Bild © eichiberlin.wordpress.com. Servtag GmbH 9/10/2009 9
  10. 10. …real-time information Servtag GmbH 9/10/2009 10
  11. 11. Our Berlin test: location stickers Servtag GmbH 9/10/2009 11
  12. 12. Hyper-localization using stickers with location data enables exact (<1m) positioning! © servtag – location: FC Magnet Bar Servtag GmbH 9/10/2009 12
  13. 13. Sticker detail technology Near Field QR-Code Communication with URL Chip set with encoded URL (http//n.uisle.com) Each sticker has a SMS Text unique number to Messaging identify the location Servtag GmbH 9/10/2009 13
  14. 14. More exemplary sticker locations Servtag GmbH 9/10/2009 14
  15. 15. How it works Send 1148 to 0176-88810000 to check in into the homebase! 1148 Servtag GmbH 9/10/2009 15
  16. 16. The service behind it Check In Servtag GmbH 9/10/2009 16
  17. 17. Push real-time location info to social networks Real time push to Facebook with location – and link back to Friendticker Servtag GmbH 9/10/2009 17
  18. 18. • Active positioning („I am here“) – Check In system • Recommendation system (What do my friends like?) • Easy user-generated content at the location Photo date: 7 February 2001 Pete, Delmar and Ulysses © 2000 - Touchstone Pictures / Universal Pictures - All Rights Reserved Servtag GmbH 9/10/2009 18
  19. 19. What we learned from stickers COMPANY PERSPECTIVE USER PERSPECTIVE NFC way to far from What„s quick? NFC market What„s usable at night? SMS make it easy to NFC/SMS use What can people QR-Code usage still remember? QR difficult Positive feedback from The door is the wrong location owners place Servtag GmbH 9/10/2009 19
  20. 20. Take aways • User activities at a location can be seen as a virtual currency for the location (see also: playfoursquare) • “Micro-user-generated content” may become significant for location owner • Social networks are more fun with location information! Think the other way round: Not on the mobile, but from the mobile. • The Future: Sharing real-time info on real locations Servtag GmbH 9/10/2009 20
  21. 21. Visit us! Contact info http://www.xing.com/profile/Florian_Resatsch Servtag GmbH 9/10/2009 21
  22. 22. Images sources! • iphone m-lbs: http://www.flickr.com/photos/miss_hg – Source: http://www.flickr.com/photos/32615508@N02/ • transparent iphone: http://www.flickr.com/photos/edans/ - Source: http://www.flickr.com/photos/edans/1526393678/sizes/l/ • Tokyo: http://www.flickr.com/photos/wili/ - Source: http://www.flickr.com/photos/wili/263960375/sizes/l/ • Small House: http://www.flickr.com/photos/tobias7/ - Source http://www.flickr.com/photos/tobias7/2260160001/sizes/l/ • Living Room: - reiner.kraft http://www.flickr.com/photos/reiner/ - Source: http://www.flickr.com/photos/reiner/331728294/sizes/l/ • Toaster: lorelei http://www.flickr.com/photos/filmfatale/ - Source: http://www.flickr.com/photos/filmfatale/2496021613/sizes/l/ • Car park dark: Draco2008 http://www.flickr.com/photos/draco2008/ - Source http://www.flickr.com/photos/draco2008/2443391758/sizes/l/ • Car park chicago: o palsson http://www.flickr.com/photos/opalsson/ – Source http://www.flickr.com/photos/opalsson/3644533929/sizes/l/ Servtag GmbH 9/10/2009 22

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