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Language: German...

Language: German

These are the slides I used at a speech given at the Digital Relation conference from defacto:x in Berlin, 2011

The idea is: Online shopping and its services (on the example of a Reebok sneaker and Zalando shop) are already complex enough - you could add an immense amount of information to a shoe. How much more information can you add to a location or the intention of a user at a certain point in time. Combining these approaches I show how a service such as dealomio.com can basically change how we perceive l