Come into my store ... NOW. Mobile Shopping.

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This is the short version (due to file size) of my recent speech at the Mobile Monday Berlin (12.3.2012).

Missing are the pictures of the options a local shop owner has to do advertising. Please send me an email if you need the extended version.

Published in: Technology, Business
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Come into my store ... NOW. Mobile Shopping.

  1. 1. Come into my store .... NOW!Mobile Shopping to the Point-of-SaleFlorian Resatsch – Mobile Monday Berlin, 2012 13.03.2012 13.03.2012
  2. 2. 13.03.2012 2
  3. 3. 13.03.2012 3
  4. 4. 13.03.2012www.zara.com 4
  5. 5. 13.03.2012 5
  6. 6. 13.03.2012 6
  7. 7. 13.03.2012 7
  8. 8. The user ad journey TRACKING & OPTIMIZATION QUITE A CHALLENGE sees CLICK CPA Banner USER CONTEXT FACTORS NOT e.g. PURCHASE INTOOPTIMIZATION (OFFLINE) 13.03.2012
  9. 9. dealomio:We show the best offers around you! 13.03.2012
  10. 10. 13.03.2012
  11. 11. What is common today? Make Mobile Ads End-to- Work! Today End + CPA Targeting & Relevance increase CPM/CPC 13.03.2012
  12. 12. What’s next? CPO deals are possible Make Mobile Ads End-to- Work! Today End + CPA Targeting & Relevance increase CPM/CPC 13.03.2012
  13. 13. Mobile Ads have to be localand performance-based 13.03.2012 13
  14. 14. then they have Relevance 13.03.2012 14
  15. 15. Get the client close to your store! Deal 1 Deal 2 Deal 3 Textmasterformate durch Klicken bearbeiten 13.03.2012 15 15
  16. 16. Every action of the user can be a performance measurement! Advertiser Point of Sale Servtag LocalAds™ Banner Offline EAN/QR Code Click CPAs etc. 13.03.2012 16
  17. 17. The user ad journey TRACKING & OPTIMIZATION QUITE A CHALLENGE sees CLICK CPA Banner CPA / CPO e.g. PURCHASEPossible OPTIMIZATION AFTER SALES 13.03.2012
  18. 18. Mobile Advertising becomes a channel for CPO campaigns. Just tell us what your customer is worth… 13.03.2012 18
  19. 19. KontaktDr. Florian ResatschManaging DirectorTel. +49 (0) 171 770 76 57Fax +49 (0) 30 / 240 367 15resatsch@servtag.comServtag GmbHRosenthaler Str. 210119 BerlinGermanywww.dealomio.de 13.03.2012

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