Your SlideShare is downloading. ×
Reprints Desk 2010 ePrints Medical Marketing Survey Results
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Reprints Desk 2010 ePrints Medical Marketing Survey Results

1,566
views

Published on

Aggregate results of the Reprints Desk 2010 ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management …

Aggregate results of the Reprints Desk 2010 ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about the their opinions and experiences procuring and using reprints of peer-reviewed journal articles.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,566
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. September 2010
  • 2. About the Survey » An independent study commissioned by Reprints Desk from May-July 2010 » Information was captured using an online user response survey form p g p y » There were 131 total respondents during the survey period listed above » Respondents self-identified their industry and job roles. The following representations were indicated: – Named industries: Pharmaceuticals, Medical Devices, Biotechnology, Healthcare Communications, Marketing Services, Publishing and others. Respondents with diverse job responsibilities – Named job roles: marketing management, product and brand management, j g g ,p g , project management, agency account management, e-marketing and meeting management, sales management, and executive management.
  • 3. Respondents’ Industry Representation What is your job role? Sales Management Admin.Assistant Agency Account  Project Management Project Management 9% Manager M 9% 1% 10% E‐Marketing 8% Product / Brand  Management 9% Exec.Mgt. 13% Other 16% Marketing  Management Meeting Management 21% 4%
  • 4. Respondent Roles What is your primary role in budgeting? 26 Primary Role in Budgeting 50 55 0 20 40 60 Budget Researcher Budget Decision‐Maker Budget Influencer
  • 5. Marketing Activities, by Industry Pharmaceuticals Biotechnology Healthcare Communication Marketing Services Medical Devices Other Publishing other 10 1 4 5 3 4 1 None/not applicable 3 0200 1 Websites for healthcare professionals 20 5 22 9 12 4 2 Private Intranets 5 4 8 4 5 30 Mobile sales aids 14 4 12 5 7 20 Online medical case studies Online medical case studies 12 3 9 2 5 3 1 Public websites or portal 18 6 20 9 13 10 2 E‐detailing 16 3 16 6 4 30 CRM management 19 5 11 6 6 13 1 Closed loop marketing 18 3 16 10 8 30
  • 6. Scientific Journal ePrint Usage Experience Have you previously  used 5+ scientific  used 5+ scientific journal articles in  electronic formats  within one or  within one or marketing or sales  initiatives?
  • 7. Article ePrint Challenges Which of the following challenges you have Which of the following challenges you have  encountered in using article ePrints and  how much of a problem is each one? Not At All Not Very Much Somewhat Very Much High costs:  27 19 46 42 Multiple invoices:  40 34 39 21 No software or systems integration:  36 42 41 15 Lack of reporting:  36 37 47 14 Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.):  40 35 37 22 Different ePrint hosting technology:  38 32 45 19 Different licensing terms and conditions:  30 22 55 27 Varying user experiences:  33 24 60 17 Multiple user agreements:  32 20 56 26 Multiple points of contact for licensing:  Multiple points of contact for licensing: 34 19 58 23
  • 8. ePrints NRx from Reprints Desk
  • 9. For More Information http://www.reprintsdesk.com/eprintsnrx