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Sam Michelson on Reputation  Management - Sphinncon 2010
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Sam Michelson on Reputation Management - Sphinncon 2010

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Sam Michelson's presentation on Online Reputation Management Pitfalls at Sphinncon Jerusalem 2010.

Sam Michelson's presentation on Online Reputation Management Pitfalls at Sphinncon Jerusalem 2010.

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    Sam Michelson on Reputation  Management - Sphinncon 2010 Sam Michelson on Reputation Management - Sphinncon 2010 Presentation Transcript

    • Reputation Management Pitfalls Sam Michelson March 7, 2010
    • What we will cover today
      • Intro – a word about what we do
      • Client Pitfalls
      • Service Provider Pitfalls
        • Technical
        • Business
      • Questions
    • Client Pitfalls
        • Not being prepared in advance
          • Domains for the keyword
          • Registering social profiles
          • Owning your top ten
        • Responding to bad media – creating more bad stuff, calling more attention to the matter
        • Trying to persuade sites like RipoffReports
        • Not using simple means when they are available
    • Service Provider Pitfalls - Technical
        • Optimizing Pages that have comments
        • Optimizing Pages that may change (News, Wikipedia…)
        • If it ain’t broke don’t fix it
        • Trying too hard – raising the ante
    • Service Provider Pitfalls - Business
        • Not setting clear expectations
        • Not optimizing sites you build into top spots
        • Missing what the client really wants
        • Misunderstanding the perception of your role
        • Overbilling/Underbilling the client
      • Sam Michelson
      • www.FiveBlocks.com
      • I am happy to speak on the topic of Reputation Management – contact me to discuss.
      Questions?