Reputation Management Pitfalls Sam Michelson March 7, 2010
What we will cover today <ul><li>Intro – a word about what we do </li></ul><ul><li>Client Pitfalls </li></ul><ul><li>Servi...
Client Pitfalls <ul><ul><li>Not being prepared in advance </li></ul></ul><ul><ul><ul><li>Domains for the keyword </li></ul...
Service Provider Pitfalls -  Technical <ul><ul><li>Optimizing Pages that have comments  </li></ul></ul><ul><ul><li>Optimiz...
Service Provider Pitfalls -  Business <ul><ul><li>Not setting clear expectations </li></ul></ul><ul><ul><li>Not optimizing...
<ul><li>Sam Michelson </li></ul><ul><li>www.FiveBlocks.com </li></ul><ul><li>I am happy to speak on the topic of Reputatio...
Upcoming SlideShare
Loading in …5
×

Sam Michelson on Reputation Management - Sphinncon 2010

733 views
667 views

Published on

Sam Michelson's presentation on Online Reputation Management Pitfalls at Sphinncon Jerusalem 2010.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
733
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sam Michelson on Reputation Management - Sphinncon 2010

  1. 1. Reputation Management Pitfalls Sam Michelson March 7, 2010
  2. 2. What we will cover today <ul><li>Intro – a word about what we do </li></ul><ul><li>Client Pitfalls </li></ul><ul><li>Service Provider Pitfalls </li></ul><ul><ul><li>Technical </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><li>Questions </li></ul>
  3. 3. Client Pitfalls <ul><ul><li>Not being prepared in advance </li></ul></ul><ul><ul><ul><li>Domains for the keyword </li></ul></ul></ul><ul><ul><ul><li>Registering social profiles </li></ul></ul></ul><ul><ul><ul><li>Owning your top ten </li></ul></ul></ul><ul><ul><li>Responding to bad media – creating more bad stuff, calling more attention to the matter </li></ul></ul><ul><ul><li>Trying to persuade sites like RipoffReports </li></ul></ul><ul><ul><li>Not using simple means when they are available </li></ul></ul>
  4. 4. Service Provider Pitfalls - Technical <ul><ul><li>Optimizing Pages that have comments </li></ul></ul><ul><ul><li>Optimizing Pages that may change (News, Wikipedia…) </li></ul></ul><ul><ul><li>If it ain’t broke don’t fix it </li></ul></ul><ul><ul><li>Trying too hard – raising the ante </li></ul></ul>
  5. 5. Service Provider Pitfalls - Business <ul><ul><li>Not setting clear expectations </li></ul></ul><ul><ul><li>Not optimizing sites you build into top spots </li></ul></ul><ul><ul><li>Missing what the client really wants </li></ul></ul><ul><ul><li>Misunderstanding the perception of your role </li></ul></ul><ul><ul><li>Overbilling/Underbilling the client </li></ul></ul>
  6. 6. <ul><li>Sam Michelson </li></ul><ul><li>www.FiveBlocks.com </li></ul><ul><li>I am happy to speak on the topic of Reputation Management – contact me to discuss. </li></ul>Questions?

×