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Landing Pages that Convert - Sam Michelson (affilicon fall 2008)
 

Landing Pages that Convert - Sam Michelson (affilicon fall 2008)

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Sam Michelson's presentation on Landing Pages that convert well. Sam is CEO and Founder of Five Blocks Inc. http://www.fiveblocks.com

Sam Michelson's presentation on Landing Pages that convert well. Sam is CEO and Founder of Five Blocks Inc. http://www.fiveblocks.com

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    Landing Pages that Convert - Sam Michelson (affilicon fall 2008) Landing Pages that Convert - Sam Michelson (affilicon fall 2008) Presentation Transcript

    • Landing Pages that Convert! Sam Michelson November 25, 2008
    • Progressing from Affiliate Marketing….
      • Affiliate Marketing (less control)
      • Value-Added Affiliate (more control)
      • Special Relationship + Added Value = Partner Marketing
      • Own the process = own the client, make more $
      • Add Passion as required
    • Think of the whole experience end-to-end Conversion is the process from before the first search until the desired result!
    • Looking at each Stage
      • Search Suggest
      • SERPs (PPC Placement)
      • Reputation Search
      • On Page Optimization (stay on the page)
      • Landing Page Optimization
    • An Example: Our original conversion page
    • Conversion Rate? 3.2%
    • Our Partner’s Redesign of the site….
    • Conversion Rate? 0.8%
    • Our Solution? 0.8%
    • Conversion Rate? 0.8% 2.8%
    • Landing Page Rules of Thumb
      • Plan the final conversion as a process that starts before the visitor enters the site
      • Prevent the visitor from getting off track
      • Reassure the visitor that it’s the right place to buy
      • Remember buyer’s emotions
      • Test. Test. Test.
      • Keep the scent alive at all times
      • Sam Michelson
      • www.FiveBlocks.com
      Thank You!