Venezuela Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 60Price: Single User License – US$2672Product SynopsisA detailed market research report on the Venezuela beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Venezuela beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?2011 has been one of the worst years for the beer industry. Beer consumption suffered acontraction of 6.5%. This contrasts with the forecast of the last report as purchasing powerdeteriorated more than expected.What are the key drivers behind recent market changes?Several reasons negatively influenced performance for this period. One of the most relevant wasthe high price increments. Additionally, the contraction of purchasing power affected the demand.Although, not as evident as in 2010, the competition with other alcoholic drinks such as flavoredtequilas also had an impact but to a lesser degree.What makes this report unique and essential to read?The Venezuela Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Venezuela Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe declining trend experienced by the beer market continued in 2011. In fact, for this period, thefall in volume sales was higher than in previous years.Several factors affected its performance. One of the main reasons was the contraction of spendingpower which has affected almost all mass consumption products including the beverage industry.In addition, rising inflation generated by the speculation with prices in the traditional channel whichis one of the key channels for beer has impacted on the demand.Despite the contraction in overall consumption of beer, new brands like Destilo have emerged withrapid success. Destilo has promoted itself as a super premium beer in order to compete withimported beer which leads the segment.For 2012, a negative performance is again forecast, nevertheless, it is predicted that the ratewould be lower than in 2011, where it was -2%.2011 was characterized by changes in trends. It was observed that an increase in share of themainstream segment is referring to the beers that are not associated with Ice or Light. The mainreason is that Venezuelans are demanding traditional brands.Key HighlightsDuring 2011, the consumption of beer continued posting a negative performance with sales fallingby 6.5%. Two main drivers continued to impact in the category, the deterioration of consumerspending power and rapid price increments.
The Venezuelan market is not varied in terms of segmentation, and to some point, the beer cultureis still very much undeveloped. The presence of different types of beer is moderate, as lagerabsorbs almost 98% of the consumption.In 2011, the market changed drastically after the joint venture between Regional and AmBev. Nowtwo companies absorb almost the whole market.Domestic products are priced significantly lower than imported ones as imported brands havebeen more impacted upon than national beer by the contraction of consumer spending power. Theimported beer segment is small, possibly because it is considered a premium product inVenezuela.During 2011, glass packaging continued to absorb most of the sales, in particular refillable options.The well developed packing and refilling structure owned by major players supports the highpenetration of this pack type.Get your copy of this report @http://www.reportsnreports.com/reports/195398-venezuela-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Venezuela Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market Update
MARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer ,2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESBRAHMA VENEZUELAOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Brahma Venezuela Full Brand List, ABV%, Pack TypeTable - Brahma Venezuela Brand Volumes, 2007-2011CERVECERIA REGIONALOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Cisneros Group Full Brand List, ABV%, Pack TypeTable - Cerveceria Regional Brand Volumes, 2007-2011
POLAROwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Polar Full Brand List, ABV%, Pack TypeTable - Polar Brand Volumes, 2007-2011DESTILOOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataSMALLER BREWERSALNOVA / AMARCORDMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapAssembly to complete - this should be all tables as per the count KMF10Assembly tocomplete - this should be all charts as per the count KMF11Contact: email@example.com for more information.