Ukraine Beer Market Insights 2012


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ukraine Beer Market Insights 2012

  1. 1. Ukraine Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 116Price: Single User License – US$6240Product SynopsisA detailed market research report on the Ukraine beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Ukraine beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Thanks to widespread commercial agreements that the country has signed, consumer goods findit easy to enter the Chilean market due to the light-touch commercial regulations put in place bythe Chilean government. Beer producers continue to experience serious difficulties in Ukraine. Thecost of raw materials increased significantly in 2011 alongside the increased unpredictability oflegislation and taxation by Ukrainian authorities.What are the key drivers behind recent market changes?2011 was a difficult year for the beverage industry with declines being observed in both the softdrinks and beer markets. Many taxes were increased, which caused difficulty to business,especially small and medium enterprises. Despite all the reforms announced and alreadyperformed in 2010-2011, the environment for business in the Ukraine is still somewhatunfavourable. Investors, both domestic and international, are rather skeptical about the reformresults and investment activity is continuing to decline.What makes this report unique and essential to read?The Ukraine Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-face
  2. 2. interviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Ukraine Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesThe cost of raw materials increased significantly in 2011 alongside the increased unpredictabilityof legislation and taxation by Ukrainian authorities.During the year all beer producers saw decreased output and export volumes fell; however at thesame time import volumes demonstrated an impressive double-digit growth.The Ukrainian beer industry remains one of the most consolidated in the country with over 98% ofthe market being controlled by four operators. The only chance to survive for smaller producers isto expand into niche markets, where competition is not that high.In spite of the market consolidation, per capita consumption of beer in Ukraine is still much lowerthan in many Western countries meaning that the market still has good possibilities for growth.The industry faced increasing operational costs during 2011 due to rising costs of malt, packaging,transportation and energy supplyKey HighlightsAs in previous years the top four operators continue to control the market, with SUN InBevUkraine, Slavutich, Carlsberg Group (Carlsberg Ukraine), Obolon and Miller Brands Ukrainetogether accounting for over 98% of beer consumed.
  3. 3. New product development was very active during the year with most operators trying to supportsales with the launch of new products alongside redesigning traditional brands.Operators expect that the production of beer in Ukraine will increase by around 2-3% in 2012.However, prices are also expected to rise by a further 13% in 2012 and so the growth inconsumption is likely to be more subdued, at less than 2% in 2012.It is expected that consumption of beer in larger bottle sizes (100cl and 150cl, in terms ofaggregated volumes) will continue to increase.Get your copy of this report @ points covered in Table of Contents of this report includeExecutive SummaryMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1991-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket Value
  4. 4. Segmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe for Beer - Number / % Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value / % Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Distributors/Drinks Wholesalers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012F
  5. 5. Beer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FCARLSBERG UKRAINE (formerly SLAVUTICH, CARLSBERG GROUP, earlier- BBH UKRAINE)MILLER BRANDS UKRAINE (formerly CJS DONETSK GROUP SARMAT)OBOLONSUN INBEV UKRAINE (formerly SUN INTERBREW UKRAINE)Smaller BrewersRidna Marka (Radomyshl)Persha Pryvatna BrovatnyaContact: for more information.