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Tissue and Hygiene in Mexico

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  • 1. Tissue and Hygiene in MexicoReport Details:Published:August 2012No. of Pages:Price: Single User License – US$2400Discover the latest market trends and uncover sources of future market growth for the Tissue andHygiene industry in Mexico with research from Euromonitors team of in-country analysts.EXECUTIVE SUMMARYTissue and hygiene registers healthy growthDuring 2011 the tissue and hygiene industry posted a healthy 7% increase in retail value sales,slightly higher than that of the previous year. During the review period, the economic environmentslowly but steadily recovered, allowing people to spend more on basic items such as tissue andhygiene products. The hygiene category registered stronger growth in both volume and retail valueterms, due to the strong growth of incontinence products and wipes, two categories that are stilldeveloping in the country, while retail tissue showed more moderate growth, reflecting thepresence of mature categories.Price increases in raw materials and energy drive retail value salesThe price of commoditised products such as wood pulp, cellulose, natural gas and oil continue toplace pressure on manufacturing costs, which are passed on to consumers as companies areunable to absorb such price increases. Companies have implemented efficiency programmes toeliminate waste and at least partially absorb price increases but not even the most efficientcompanies can completely avoid price increases.Competitive environment remains dominated by international companiesInternational companies, led by Kimberly-Clark de México SA de CV, continue to dominate themajority of tissue and hygiene categories. In fact, the only domestic company to successfullycompete in both the tissue and hygiene categories is Absormex SA de CV, but this accounts foronly 6% of total retail value sales while leading company Kimberly-Clark registered an outstanding61% overall value share in 2011. There is little chance of this situation changing in the forecastperiod, due to the strength of the international operators’ position.Expansion of discounters and convenience stores shapes distribution patternsMexico has been witnessing an explosive expansion of discounters across the country, with thetotal number of discounter outlets growing by over 20% per year in 2009, 2010 and 2011. Wal-Mart de México SA de CV, by far the largest chained grocery retailer in Mexico, started this trendin 2008 with its Mi Bodega Aurrera outlets, while smaller competitors such as OrganizaciónSoriana SA de CV and Grupo Chedrahui followed shortly afterwards. This new distribution trend,along with the on-going convenience store expansion (active for more than one decade)
  • 2. convenience stores saw a decline in value share over the review period combine to influence thetissue and hygiene industry by promoting private label and smaller packaging for these andbranded products.Outlook for the tissue and hygiene industry is highly uncertainThe tissue and hygiene industry is populated with basic products that people constantly demand,such as sanitary protection, nappies/diapers and toilet paper. However, an adverse economicevent such as a new recession or economic crisis could place pressure on levels of demand forthese products. Furthermore, other non-essential categories such as wipes could see strongernegative impacts from external shocks. If recession is avoided, sustained growth can be expectedin most categories within tissue and hygiene.Get your copy of this report @http://www.reportsnreports.com/reports/190575-tissue-and-hygiene-in-mexico.htmlMajor points covered in Table of Contents of this report includeTable of ContentsTissue and Hygiene in Mexico - Industry OverviewEXECUTIVE SUMMARYTissue and hygiene registers healthy growthPrice increases in raw materials and energy drive retail value salesCompetitive environment remains dominated by international companiesExpansion of discounters and convenience stores shapes distribution patternsOutlook for the tissue and hygiene industry is highly uncertainKEY TRENDS AND DEVELOPMENTSExpansion of discounters and convenience stores has strong influenceConstant pressure from pulp, paper and cellulose costs puts pressure on pricesDemographic changes shape the hygiene category while household changes influence tissueManufacturers launch new sanitary protection products to target teensThe H1N1 virus makes a comeback and creates a stirMARKET INDICATORSTable 1 Birth Rates 2006-2011Table 2 Infant Population 2006-2011Table 3 Female Population by Age 2006-2011Table 4 Total Population by Age 2006-2011Table 5 Households 2006-2011Table 6 Forecast Infant Population 2011-2016Table 7 Forecast Female Population by Age 2011-2016Table 8 Forecast Total Population by Age 2011-2016Table 9 Forecast Households 2011-2016MARKET DATATable 10 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011Table 12 Tissue and Hygiene Retail Company Shares 2007-2011
  • 3. Table 13 Tissue and Hygiene Retail Brand Shares 2008-2011Table 14 Penetration of Private Label by Category 2006-2011Table 15 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011Table 16 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis2011Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016DEFINITIONSSOURCESSummary 1 Research SourcesTissue and Hygiene in Mexico - Company ProfilesFábrica de Papel San Francisco SA de CV in Tissue and Hygiene (Mexico)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGFábricas de Papel Potosí SA de CV in Tissue and Hygiene (Mexico)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 4 Fábricas de Papel Potosí SA de CV: Competitive Position 2011Kendall de México SA de CV in Tissue and Hygiene (Mexico)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONSummary 7 Kimberly-Clark de México SA de CV: Production Statistics 2010COMPETITIVE POSITIONINGSummary 8 Kimberly-Clark de México SA de CV: Competitive Position 2011 Retail ValueLambi SA de CV in Tissue and Hygiene (Mexico)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Lambi SA de CV: Competitive Position 2011 Retail ValueMabe, Productos Internacionales SA de CV in Tissue and Hygiene (Mexico)STRATEGIC DIRECTIONKEY FACTS
  • 4. COMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 12 Productos Internacionales Mabe SA de CV: Competitive Position 2011 Retail ValueAway-From-Home Tissue and Hygiene in Mexico - Category AnalysisHEADLINESTRENDSTwo key issues impacted the AFH segment during the review period, namely a decline in tourismactivity and a change in distribution patterns, especially for small businesses. Mexico has faced awar against organised crime that has worsened the reputation of the country as a safe place forinternational tourists. As a result, the horeca channel has suffered considerably as consumerfoodservice accounts for slightly over one fifth of tourist revenue in the country. Fewer travellersmean less business for hotels, restaurants and cafés/bars, which in turn results in reducedbusiness for all suppliers to the horeca channel. The second major factor impacting AFH sales isthe small changes noted in distribution. While large companies purchase their paper supplies viamajor distributors, specialist distributors called depositos de papel, or have supplies delivereddirectly from the manufacturer, many small companies source supplies from warehouse clubssuch as SAM’S CLUB and Costco Mexico. However, with the strong growth of the discounterschannel, many small companies, especially those located in rural areas and cities with smallpopulations (less than 50,000 people), have a new viable product source.COMPETITIVE LANDSCAPEAs is the case in the majority of tissue and hygiene categories in the retail channel, Kimberly-Clarkde México SA de CV dominates many of the tissue and hygiene categories in terms of AFH sales,accounting for over 50% of total sales. The dominance of this company is such that it maintainsmuch the same multi-branding strategy it operates within the retail channel, with brands such assuch as Sanitas, Kimlark or Marli designed for AFH sales. The company also provides paper-based consumables to the hospitals/healthcare channel, including masks and gowns, as well assome non-paper products such as gloves and dispensers (for soap and paper).PROSPECTSDemand from tourism-based institutions, particularly horeca establishments, will continue toinfluence the performance of a number of AFH categories, such as AFH toilet paper, AFH boxedfacial tissues, AFH tablecloths and AFH napkins, with high demand at hotels and restaurants. It ispossible that Mexico’s reputation as a tourist destination will improve following the change inadministration of 2012 and the implementation of the new Government’s policy on organisedcrime. If this does not happen the growth of tourism-based categories will be limited at best. Otherimportant issues over the forecast period will be the price of raw materials and energy, all of whichcould lead to higher unit prices and hence greater pressure on margins.CATEGORY DATATable 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011Table 21 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis
  • 5. 2006-2011Table 22 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: %Analysis 2011Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016Table 24 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth2011-2016Cotton Wool/Buds/Pads in Mexico - Category AnalysisHEADLINESTRENDSGlobal cotton prices began to rise rapidly in mid-2010, reaching an all-time peak in March 2011when prices reached US$2.30 per lb. This posed a considerable threat to operators in a number ofindustries that depend on this commodity, especially the garment industry. However, contrary tosome forecasts that suggested cotton prices would continue to rise, prices actually began to drop,closing the year at around US$1 per lb. Even this price was high compared to that seen only twoyears earlier; the price per lb was just US$0.65 in mid-2009. According to store checks, theaverage price per kg rose from Mx$192 in 2010 to Mx$199 in 2011, equivalent to a 4% increase.COMPETITIVE LANDSCAPEKendall de México SA de CV led the relatively fragmented cotton wool/buds/pads category with a21% retail value share due to the success of its affordable Chapultepec brand, which registersstrong volume sales. Second-ranked Universal Productora SA de CV follows the oppositestrategy: its Zumm brand is one of the highest priced and thus it achieves lower volume sales,although these were large enough to result in a 17% value share in 2011. The multinationalJohnson & Johnson de México SA de CV, well known for its large portfolio within consumer healthand other categories, was ranked a close third with a 15% value share in 2011.PROSPECTSThe most important factor to impact the cotton wool/buds/pads category during the forecast periodwill be the performance of cotton commodities in world markets. While cotton experiencedconsiderable fluctuations in price during the review period, it is possible that prices could riseagain, as has been the case with a range of agricultural commodities. If this scenario lasts a longtime, it could adversely affect the supply and price of cotton wool/buds/pads in Mexico. Products inthis category are the subject of relatively low demand; as they are considered to be non-essentialproducts a significant rise in price could easily translate into low demand. On the other hand, ifprices are controlled to avoid another hike upwards in the forecast period, it is possible that moreconsumers would opt to use cotton wool in place of other products such as wipes.CATEGORY DATATable 25 Retail Sales of Cotton Wool/Buds/Pads: Value 2006-2011Table 26 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2006-2011Table 27 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2006-2011Table 28 Cotton Wool/Buds/Pads Retail Company Shares 2007-2011Table 29 Cotton Wool/Buds/Pads Retail Brand Shares 2008-2011Table 30 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2011-2016Table 31 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2011-2016
  • 6. Incontinence in Mexico - Category AnalysisHEADLINESTRENDSDemographic trends continue to support the incontinence category in Mexico. Nearly every singledemographic statistic shows that the population is ageing; people are living longer and becomingmore widely accepting of incontinence products. In 2011 the number of consumers aged over 65rose by 4%, representing a considerable increase in the number of potential consumers ofincontinence products. Nevertheless, incontinence can be still considered a small and emergingcategory; for example, the incontinence category recorded retail volume sales of 188 million unitsin 2011, compared with 6.4 billion for nappies/diapers.COMPETITIVE LANDSCAPEIn 2008, Kimberly-Clark de México SA de CV was the second largest company in the incontinencecategory with a retail value share of 26%. However, this situation changed drastically in 2009 withthe company’s acquisition of the brands Biosan and Diapro from Artículos Higiénicos SA de CV.Through this acquisition, Kimberly-Clark saw its share rise to 45% and it became the leadingcompany, a position it has held ever since. Kimberly-Clark retained this 45% retail value share in2011, managing Biosan and Depend, as well as its own Depend brand. Ranked second in thecategory was SCA Consumidor México SA de CV with a 33% retail value share, achieved throughits leading Tena brand. Meanwhile domestic company Productos Internacionales Mabe SA de CVheld a 17% retail value share in 2011 with its Affective brand.PROSPECTSDemographic shifts will continue to favour the growth of incontinence products, since an importantincrease in the number of potential consumers is set to be an ongoing trend over the forecastperiod. The Mexican population is ageing and this is a long term demographic trends. During theforecast period it is expected that the key consumer group for incontinence products (about 30%of women aged over 45 and around 5% of men in the same age range) will increase by aroundhalf a million people. This growth will help the category to double in volume since it is still verysmall and is set to see double-digit growth year on year. This forecast is in line with previouspredictions as the trend is clear, with strong volume growth being consistently achieved.CATEGORY DATATable 32 Retail Sales of Incontinence by Category: Value 2006-2011Table 33 Retail Sales of Incontinence by Category: % Value Growth 2006-2011Table 34 Incontinence Retail Company Shares 2007-2011Table 35 Incontinence Retail Brand Shares 2008-2011Table 36 Forecast Retail Sales of Incontinence by Category: Value 2011-2016Table 37 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016Nappies/Diapers/Pants in Mexico - Category AnalysisHEADLINESTRENDSDemographic changes are seeing a lower birth rate in Mexico and hence a smaller targetpopulation for nappies/diapers (children aged 0-3), a long-term trend seen throughout the reviewperiod. In 2011 the number of infants aged 0-3 decreased by 101,000, or by 1% according to
  • 7. CONAPOCOMPETITIVE LANDSCAPEAs it has for a number of decades, Kimberly-Clark de México SA de CV continued to lead thenappies/diapers/pants category in 2011, with a share of 64% in retail volume terms, followed bydistant runner up and the leading domestic company Productos Internacionales Mabe SA de CV,with 13% of volume sales. Kimberly-Clark benefits from a number of factors that it has built uponover decades, including frequent product innovation, a comprehensive brand portfolio whichincludes the iconic Kleen Bebé and Huggies umbrella brands, careful product segmentation,continuous mass advertising campaigns and top-of-mind status amongst the population.Productos Internacionales Mabe, on the other hand, is the second most important company in thecategory and has a respectable share in the domestic market, largely due to its Chicolastic range.The company is known to hold a large share in manufacturing nappies/diapers for third parties(private label), with close to 90% of overall volume sales in this segment.PROSPECTSThere is a slight disparity between the expected constant value and volume performance ofnappies/diapers/pants over the forecast period. Constant value sales are expected to increase at aCAGR of 2%, while volume sales are set to post a CAGR of 1%. The slow volume growth points toa very mature category that faces difficulties given the decline of its target population segment. Atthe same time, the stronger constant value growth points to a number of factors impacting the coststructure of manufacturing companies, namely currency devaluation, higher raw material andenergy costs and supply issues affecting cellulose. All of these factors are expected to remainrelevant to the category throughout the forecast period.CATEGORY DATATable 38 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011Table 39 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011Table 40 Nappies/Diapers/Pants Retail Company Shares 2007-2011Table 41 Nappies/Diapers/Pants Retail Brand Shares 2008-2011Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016Table 43 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016Retail Tissue in Mexico - Category AnalysisHEADLINESTRENDSRetail tissue in Mexico is a very mature category, particularly in the case of toilet paper andnapkins, which is influenced by very few factors. However, the spread of convenience stores anddiscounters is actually having an impact on the category. The discounters channel has beenexpanding strongly in terms of outlet numbers since 2008. As an example, the largest chainedgrocery retailer in Mexico, Wal-Mart (Wal-Mart de México SA de CV), opens over 300 new outletsper year and up to 80% of these new openings in 2011 were in the discounter format. Soriana(Organización Soriana SA de CV), the second largest chained grocery retailer, is making over50% of its new stores discounters. No other retailing format has seen such an expansion andthese stores are mainly targeting lower-income consumers in areas with small populations, such
  • 8. as 50,000 people or less. The immediate effect of this expansion is the wider distribution of smallpacks of retail tissue, as well as the expansion of private label products and economy brands.While the most standard packaging size of napkins is 250 units per pack when sold throughsupermarkets and hypermarkets, it is possible to find many 125 unit packs of napkins at bothconvenience stores and discounters. The same can be said of many of the other tissue categories;it is common to find toilet paper sold by the roll at convenience stores and discounters, while thesmaller pack is four rolls at hypermarkets and supermarkets. It is common to find small packs ofpocket handkerchiefs and kitchen towels offered in a single roll at these retailers, while the regularlarge boxed facial tissues or 3-roll packs of kitchen towels are more common through largesupermarkets and hypermarkets.COMPETITIVE LANDSCAPERetail tissue in Mexico is highly concentrated, with only two companies accounting for 80% ofretail value sales in 2011. One of these companies, Kimberly-Clark de México SA de CV, aloneaccounts for 63% of value sales. It is followed by SCA Consumidor México SA de CV in a distantsecond with a 16% value share. Kimberly-Clark has led this category for decades. The companyrecorded a value share of over 60% in every category within retail tissue in 2011 and recorded an86% value share in tissues. There are a number of reasons for such dominance: the company hasbeen active in the market for decades, it manages a comprehensive portfolio of brands that meetsthe needs of low-, middle- and high-income consumers, it continuously engages in massnationwide advertising campaigns and it invests a significant portion of its revenues in R&Dactivities, which has made it the most notable trend setter.PROSPECTSThe retail tissue category is mature in Mexico, which means that it generally grows by relativelysmall increments, broadly in line with population growth. However, there are some factors that caninfluence these growth rates. The expansion of the retail tissue category is set to continue to beimpacted by the growth of single-person households, while more traditional nuclear familyhouseholds are seeing a decline in share. According to demographic statistics from CONAPO, theproportion of larger nuclear family households has declined by one percentage point between2005 and 2011, when a share of 68% was recorded, and this figure is expected to keep falling to67% by the end of the forecast period in 2016. In contrast, the number of single-personhouseholds will keep advancing from the 8% of total households registered in 2005 to the 9% of2011 and to an estimated 10% by the end of the forecast period. The importance of thisdemographic shift comes from the fact that more households, even if smaller in terms of thenumber of people, will result in more tissue products being sold. Another direct consequence isthat many of these smaller homes demand smaller packaging, a trend also reinforced by theexpansion of discounters and convenience stores across the country.CATEGORY DATATable 44 Retail Tissue Sales by Category: Value 2006-2011Table 45 Retail Tissue Sales by Category: % Value Growth 2006-2011Table 46 Retail Tissue Company Shares 2007-2011Table 47 Retail Tissue Brand Shares 2008-2011Table 48 Forecast Retail Tissue Sales by Category: Value 2011-2016
  • 9. Table 49 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016Sanitary Protection in Mexico - Category AnalysisHEADLINESTRENDSWhile the key target female age group continues to grow, driving the natural expansion of sanitaryprotection products, companies are focusing more on achieving a key goal in any FMCG industry,which is to create brand loyalty among consumers from an early age. To this effect, companiesare placing increased attention on the teen segment, by launching new products focused on thisgroup. In mid-2011 Kimberly-Clark de México SA de CV launched its new Kotex Unika, with amass advertising campaign including persistently-aired television spots notably targeting the teensegment, as well as website-based advertising. The product’s flexible packaging also changedaccordingly, with a black plastic pack and bright colours. However the other leading companies,SCA Consumidor México SA de CV and Procter & Gamble de México SA de CV, quicklyresponded to the move, by launching respectively the Saba Estilos and Always Pinkcess brands,both notably targeting the teen segment in an effort to create brand loyalty as soon possible.COMPETITIVE LANDSCAPESanitary protection is a highly concentrated category where only three companies account for 91%of volume sales. Kimberly-Clark de México SA de CV, with some 37% of volume sales is theleader, but in contrast to other tissue and hygiene categories, the company’s position is notdominant and Procter & Gamble de México SA de CV runs a close second with 32% of totalvolume sales. The Swedish company SCA Consumidor México SA de CV is ranked third with 21%of retail volume sales. In short, while the competitive environment is highly concentrated, there ismore even competition between leading companies than in other categories of tissue and hygiene.PROSPECTSTwo factors will have paramount importance in the forecast period in regard to the performance ofthe sanitary protection category. One is the economy and the other is demographic factorsaffecting the key consumer group. As of the beginning of 2012, the threat of another economiccrisis similar to that of 2009, this time due to financial problems in the European Union, is a strongpossibility. A similar economic event would affect sales, limiting or depressing volume growth.Demographics, on the other hand, will remain favourable to the key age range, which will keepgrowing over the forecast period. However, this growth rate, a CAGR of 1% will decline slightlyover the period to 2016, according to CONAPO.CATEGORY DATATable 50 Retail Sales of Sanitary Protection by Category: Value 2006-2011Table 51 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011Table 52 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011Table 53 Sanitary Protection Retail Company Shares 2007-2011Table 54 Sanitary Protection Retail Brand Shares 2008-2011Table 55 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016Table 56 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016Wipes in Mexico - Category Analysis
  • 10. HEADLINESTRENDSFor many years, the category of all purpose cleaning wipes was notably underdeveloped inMexico, with only a few active brands. This situation changed drastically with the emergence of theH1N1 flu virus that hit the country during April and May 2009, bringing worldwide attention toMexico’s health authorities and creating chaos in a number of industries, most notably tourism andfoodservice. Although this situation harmed a number of business areas, it nevertheless benefitedothers, including sales of all purpose cleaning wipes. Within a few weeks, a number of small newwipes brands such as Bref, Cloralex or Green Works hit the Mexican market, significantly pushingup sales. Although the H1N1 health emergency ended by mid-2009, consumers continued to useall purpose cleaning wipes, which was an important development because by the end of 2011 andinto 2012 the H1N1virus had started to spread again. By March 2012 a new epidemic of the virushad caused nearly 170 deaths, with over 6,000 people infected. If the situation continues toworsen, it is possible that all purpose cleaning wipes will experience another rise in sales.Companies quickly reacted to the situation, launching mass advertising campaigns such as thatfor the Lysol brand that claimed the wipes were 99.9% effective in eliminating viruses andbacteria.COMPETITIVE LANDSCAPEReflecting the large share of baby wipes in the overall wipes category, the leading operators inbaby wipes also lead wipes as a whole. Kimberly-Clark de México SA de CV (which also leads thenappies/diapers/pants category in Mexico), recorded a 42% retail value share in wipes in 2011,and a 51% retail value share in baby wipes. In a distant second, Indelpa SA de CV recorded a12% retail value share within wipes as a whole and a 16% share in baby wipes. The wipescategory is relatively fragmented with only these two companies recording share of over 10%.Kimberly-Clark benefits from the high level of recognition consumers demonstrate for its umbrellabrands Huggies and Kleen Bebé, which are longstanding leaders in the nappies/diapers/pantscategory industry.PROSPECTSIt remains to be seen whether the new outbreak of the H1N1virus proves to be strongly beneficialto the sales of all purpose cleaning wipes in 2012. However, even if this does not happen, thegeneral purpose wipes and baby wipes categories are expected to register strong growth over theforecast period, with retail volume CAGRs of 15% and 6%.CATEGORY DATATable 57 Retail Sales of Wipes by Category: Value 2006-2011Table 58 Retail Sales of Wipes by Category: % Value Growth 2006-2011Table 59 Wipes Retail Company Shares 2007-2011Table 60 Wipes Retail Brand Shares 2008-2011Table 61 Forecast Retail Sales of Wipes by Category: Value 2011-2016Table 62 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.

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