Taiwan Beer Market Insights 2012

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Taiwan Beer Market Insights 2012

  1. 1. Taiwan Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 56Price: Single User License – US$2672Product SynopsisA detailed market research report on the Taiwan beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Taiwan beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Taiwans domestic economy remains sluggish. With the continuing inflation consumers are beingever more cautious with spendingWhat are the key drivers behind recent market changes?However, the decline of Tsingtao beer was the main factor that brought down overall beerconsumption in 2011What makes this report unique and essential to read?The Taiwan Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Taiwan Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe modern retail channel grew, in numbers as well as revenue, forcing the beer market to investin distribution rather than advertisingThe on-premise channel is vulnerable to the economic climate and the impact this has had onprices determined consumption choiceBeer buying decisions may move from being influenced by taste preference to price sensitivity intimes of uncertainty caused by the general economic moodThe on-premise channel used to carry only local brands, but imported brands have gaineddistribution share as consumers begin to change life style and watch their spend.Key HighlightsDistribution trends were the most important factor to affect the beer market in 2011Beer in Taiwan continued to be regarded as a beverage for social gatherings and celebrations.Changes to the social, demographic and economic environment greatly affects consumption in thelocal beer market.The decline in consumption of Tsingtao beer was the main factor that brought down overall beerconsumption in 2011A return to on-premise consumption is expected for 2012, as consumer confidence grows with theeconomic recovery. Tsingtao will recover distribution as a result.
  3. 3. Get your copy of this report @http://www.reportsnreports.com/reports/194773-taiwan-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Taiwan Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
  4. 4. Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011
  5. 5. Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESTAIWAN TOBACCO AND LIQUOR CORPORATION (TTL)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - TTL Full Brand List, ABV%, Pack TypeTable - Taiwan Tobacco and Liquor Brand Volumes, 2007-2011TAIWAN TSING BEER CO. LTDOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Taiwan Tsing Beer Full Brand List, ABV%, Pack TypeTable - Taiwan Tsing Beer Co Brand Volumes, 2007-2011SMALLER BREWERSCottingham and CoMercuries and AssociatesNanlien International Tradings Co. LtdKirin TaiwanMiller TaiwanHeineken TaiwanMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossary
  6. 6. MapContact: sales@reportsandreports.com for more information.

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