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Sweden Beer Market Insights 2012


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  • 1. Sweden Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 126Price: Single User License – US$6688Product SynopsisA detailed market research report on the Sweden beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Sweden beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Brutal Brewing, a slightly risqué and edgy concept from Spendrups, was introduced in 2011.Inspired by the success of Pistonhead in 2010, employees develop various beer products destinedfor the Swedish market and aimed at the beer nerd audience.What are the key drivers behind recent market changes?The thriving economy has played an important role in increasing the footfall in Swedish bars andrestaurants. Beer sales in on-premise outlets increased for the first time in recent years. Themomentum is expected to carry on into 2012 given that the VAT has been slashed in Horecaoutlets from 25% to 12%.What makes this report unique and essential to read?The Sweden Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
  • 2. dynamics and structure of the Sweden Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesPoor weather conditions in many tourist hot spots had significant implications for demand for beerand softdrinks in July where this performance tipped the overall commercial beverage market intothe red in 2011.The impact of the Eurozone crisis was very much evident from the 2011 quarter 4 year on yearGDP performance of 1.1%, which has slowed down considerably.Low confidence of the consumers this year and Canadean expect the market to see a slightincrease in the rate of decline in 2012.It should be noted that a slowdown in border trade shipments will also have helped beer in 2011.The Swedish Statistics office point to a 5% increase in volume sales in restaurants in Februaryand a 5.9% rise in March, suggesting that the cut is stimulating demand.Key HighlightsBeer sales in on-premise outlets increased for the first time in recent years. The momentum isexpected to carry on into 2012 given that VAT has been slashed in Horeca outlets from 25% to12%.This move is designed to lift youth unemployment and should dilute the impact of deterioratingeconomic growth.August 2011 did see sales recover, but it was not sufficient to compensate for the lossessustained in the important month for refreshment beverages.
  • 3. July 2011 would have contributed to the overall rise in Horeca sales - Swedes eat and drink outmore in damp weather conditions.With the success of the Matkassar concept and the expansion of online grocery shopping,Systembolagethave proposed to begin a trial of home delivery in Gothenbourg.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FWest Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FWest Europe Commercial Beverage Consumption - Per Capita, 2001-2012FWest Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FWest Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and International.Market UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlook
  • 4. Imports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 2.8 - Leading Grocery Wholesale/Retail Groups For Soft DrinksTable 3.7 - On-Premise and Off-Premise Outlets Serving Strong Beers, 2011Table 3.8 - Typical Price Structure for Beer 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012F
  • 5. Beer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCARLSBERG SWEDENCarlsberg Sweden Brand Volumes, 2007-2011SPENDRUPS BRYGGERI ABSpendrups Brand Volumes, 2007-2011Smaller BrewersÅBRO BRYGGERIE ABAbro Bryggeri AB Brand Volumes, 2007-2011GALATEA SPIRITS ABKOPPARBERGKopparberg Brand Volumes, 2007-2011KRONLEINSKronleins Brand Volumes, 2007-2011SABMILLER BRANDS OF EUROPEContact: for more information.