Strategies for Delivering Multi-Play Consumer Services

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  • 1. Strategies for Delivering Multi-Play Consumer ServicesReport Details:Published:September 2012No. of Pages: 120Price: Single User License – US$2875This report examines the essential themes behind successful multi-play consumer telecomservices – convergence, personalization, simplification, specialization, mobility and simplicity – interms of: architectural / functional components; opportunities for service differentiation; keyenabling technologies; challenges in implementation and deployment; market examples; potentialmarket obstacles.Features and benefits•Identify the key consumer meta-themes that are behind successful multi-play services.•Examine the enabling technologies and architectural components behind these essentials, and also examples of market implementations and obstacles.•Analyze existing multi-play services in order to replicate their successes and learn from any failures.HighlightsTelecom operators must find ways to differentiate their brand in a market where services andservice providers are often indistinguishable. Five features characterize successful multi-serviceofferings: convergence, personalization, specialization, mobility and simplicity. Leveraging thesefeatures differentiates consumer products and services.Providers success and profitability with converged services depends on a convergencearchitecture that adapts content to networks and devices, optimizes user experience, andrationalizes the business model.Providers need a “me-centric” architecture for applications, services and environments thatpersonalizes from the customer’s point-of-view instead of the advertiser’s.Your key questions answered•What are the key factors behind differentiated, successful multi-play consumer services?•How can both fixed and mobile consumer services be truly converged, personalized, specialized, and simplified?•What are the key enabling technologies behind successful multi-play services?•What challenges and obstacles must be overcome to provide a successful multi-play service?•Which existing multi-play services have been successful? What are the reasons behind this success?
  • 2. Get your copy of this report @http://www.reportsnreports.com/reports/194452-strategies-for-delivering-multi-play-consumer-services.htmlMajor points covered in Table of Contents of this report includeTable of ContentsCarolyn SchukDisclaimerEXECUTIVE SUMMARYIntroductionConvergencePersonalizationSpecializationMobilitySimplicityMarket examplesThe opportunity: service differentiationPotential obstacles to multi-play market developmentKey enabling technologies for multi-play servicesIntroductionSummaryTodays telecom challenge: differentiationThe past points to the futureReport scopeWho is this report for?ConvergenceSummaryIntroduction: IP enables "anything, anywhere" but does not make it happenMarket landscape: The everywhere connection that anything, anywhere demands is far from arealityGlobal fixed broadband subscribersGlobal mobile broadband subscribersTelco investment struggles to meet futuristic expectationsBusiness challenges and requirements: Rationalizing the business modelArchitectural challenges and requirementsAdapting content to delivery networks and user devicesOptimizing and unifying user experiencePersonalizationSummaryIntroduction: the new consumer-centric worldMarket landscapeBusiness challenges and requirements: An exploding content universe and changing consumerhabitsArchitectural challenges and requirements: Adaptive personalization
  • 3. SpecializationSummaryIntroduction: one size does not fit allMarket landscapeBusiness challenges and requirementsArchitectural challenges and requirementsMobilitySummaryIntroductionMarket landscape: so-called "mobile" services arent really mobileArchitectural requirements and challenges: The mobile e-person, “ME”SimplicitySummaryIntroduction: Desperately seeking the "On" switchMarket landscapeBusiness challenges and requirements: managing the connected homeArchitectural challenges and requirements: Automatic adaptationMarket examplesSummaryIntroductionConvergencePersonalizationToshiba Personal TVCrowdOpticDoCoMo iConcierRovi TotalGuideSpecializationAmazon KindleOpenMoko WikiReaderMobilityNovatel Wireless MiFiFunambol Media HubSimplicityCisco ValetThe opportunity: service differentiationSummaryIntroductionCreating value for customersMulti-service drives the businessAT&TChina MobileGroupe Iliad
  • 4. Its all about the networkVirgin Medias strategic Next Generation Access (NGA) networkTele Columbus Group and Alcatel-Lucent partner for next-generation networkRemember broadcasting?The importance of user apps and devicesApplying multi-play meta-themes to create differentiationConvergencePersonalizationSpecializationMobilitySimplicityPotential obstacles to multi-play market developmentSummaryIntroductionFailure to roll out 4G in a timely wayObsolete telecoms regulationProliferating feature and technology confusionLack of capable devicesPrivacy and security problemsKey enabling technologies for multi-play servicesSummaryIntroductionAdaptive streaming over HTTPCloud computingContext-oriented computingFuture Internet (FI)Home Area Networks (HAN)WirelessWiredMPEG-21Semantic web servicesServices computingSystems-on-a-ChipUniversal Multimedia Access (UMA)Wholesale Applications Community (WAC)List of TablesTable: Fixed broadband subscribers by region (m), 2010–15Table: Mobile broadband subscribers by region (m), 2010–15Table: User satisfaction as related to number of choicesTable: Consumer overall rating (marks out of 10) of DVD players before and after product trialTable: Amazon sales and income growth ($m), 2005-10Table: China Mobile value-added services revenues ($bn) 2009-10
  • 5. Table: Groupe Iliad revenue and net profit ($m) 2006-10Table: Global broadband subscriptions by type (m), 2009-15Table: Global growth rates for fixed and mobile broadband (%), 2009-15Table: US wired and wireless broadband growth in 2010, by quarterTable: Percentage of data downloaded indoors, by regionTable: Virgin Media revenues and income (£m), 2010Table: Online viewers watching long-form contentTable: Multi-channel Pay TV revenue growth (%), 2009–15Table: Mobile phone-only households in key regions (%), 2007-09List of FiguresFigure: Telecom executives’ top challengesFigure: A 19 th century idea of a multi-play serviceFigure: Fixed broadband subscribers by region (m), 2010-15Figure: Mobile broadband subscribers by region (m), 2010-15Figure: Telecom quarterly capex investment change (%), Q3’10 vs. Q3’09Figure: Consumer willingness (% of respondents) to pay a premium for increased smartphonecapabilityFigure: Converged consumer services adaptation architectureFigure: Content adaptation methods – tradeoffsFigure: The “me-centric” architectureFigure: User satisfaction as related to number of choicesFigure: Percentage of consumers interested in receiving targeted personal services, 2010Figure: Consumer overall rating (marks out of 10) of DVD players before and after product trialFigure: Seamlessly connected devices enhance services for the mobile e-personFigure: The mobile e-person: seamless integration of connected multi-play devices and servicesFigure: US consumer reactions to tech companies, 2010Figure: Example of over-complex user instructionsFigure: CrowdOptic in actionFigure: Amazon sales and income growth ($m), 2005-10Figure: Multi-play services elements – ‘building blocks’Figure: Multi-play elements in different productsFigure: AT&T U-Verse customer services bundlingFigure: China Mobile value-added services revenues ($bn), 2009-10Figure: Groupe Iliad revenue and net profit ($m) 2006-10Figure: Global broadband subscriptions by type (m), 2009-15Figure: Global growth rates for fixed and mobile broadband (%), 2009-15Figure: US wired and wireless broadband growth in 2010, by quarterFigure: Virgin Media revenues and income (£m), 2010Figure: Global survey – how people watch television, 2010Figure: Online viewers watching long-form content, 2007-09Figure: Monthly US multi-platform video consumption, Q2’10Figure: Multi-channel Pay TV revenue growth (%), 2009-15
  • 6. Figure: Mobile phone-only households in key regions (%), 2007-09Figure: Home Area Networking (HAN) Comparison - IFigure: Home Area Networking (HAN) Comparison - IIContact: sales@reportsandreports.com for more information.