Spain Beer Market Insights 2012


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Spain Beer Market Insights 2012

  1. 1. Spain Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 95Price: Single User License – US$9344Product SynopsisA detailed market research report on the Spain beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Spain beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The reduced spending power of stretched consumers has seen a rise of smarter shoppingattitudes in the off-premise market, with Private Labels and leading brands implementing price-oriented promotions. Manufacturers updated packaging, and utilised heavy advertising andsponsoring to increase visibility at point of sale.What are the key drivers behind recent market changes?Increased competition and higher stakes between breweries to entice consumers due toreluctance to spend on consumables such as beer, which has led to product development and thetargeting of new consumer groups.What makes this report unique and essential to read?The Spain Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
  2. 2. dynamics and structure of the Spain Beer industry. Data includes volumes from 2007 to 2011 plusforecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewersThis report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesThe reduced spending power of stretched consumers has seen a rise of smarter shoppingattitudes in the off-premise marketThe consumption of beer with tapas has remained important in terms of on-premise consumptionin 2011. This trend has been supported by the marketing activities of brewers and bar proprietors.Leading brands have continued to add to their product value through innovative packagingNew consumer groups, such as young women, seniors and even teens under 18 (for soft drinksvending), were targeted through non-alcoholic beer and shandy lines.The off-premise channels are increasingly important for beer producers since consumers shiftfrom on-premise to at home or on-the-go beer consumption.Key HighlightsThe beer category remained stable seeing 0.3% growth from 2010 to 2011 due to leading brandsimplementing an active upsizing strategy.Alcoholic beverages are forecast to decline by 1% in 2012 due to the difficulties beer producerswill face if they continue to use upsizing strategies, which will erode their margins.Flavour is more important than alcohol content; Spain has one of the highest consumption levelsof non-alcoholic beers in Europe.
  3. 3. In both on/off-premise channels 25cl-33cl is the most popular size. In Horeca draught servings areusually 25cl while refillable/non-refillable glass bottles and cans are generally 33cl.The trend to partly replace on-premise consumption with at home consumption for reducedspending has become more prominent throughout 2011, benefitting the super-premium brands.Get your copy of this report @ points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FWest Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FWest Europe Commercial Beverage Consumption - Per Capita, 2001-2012FWest Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FWest Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market UpdatesBeer Key FactsMarket SizeGrowthMarket ValuSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label Producers
  4. 4. New Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe for Beer - Number / % Share, 2007-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value / % Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011Table 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer PTable 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011
  5. 5. Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesCOMPANIA CERVECERA DE CANARIAS, SACompania Cervecera de Canarias SA Brand Volumes, 2007-2011GRUPO DAMM SAGrupo Damm Brand Volumes, 2007-2011GROUP MAHOU-SAN MIGUELMahou-San Miguel Brand Volumes, 2007-2011HEINEKEN ESPAÑA, SAHeineken Espana Brand Volumes, 2007-2011HIJOS DE RIVERA SAHijos De Rivera SA Brand Volumes, 2007-2011LA ZARAGOZANA, SALa Zaragozana Brand Volumes, 2007-2011Contact: for more information.