South  Korea Beer Market Insights 2012
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South Korea Beer Market Insights 2012

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South  Korea Beer Market Insights 2012 South Korea Beer Market Insights 2012 Document Transcript

  • South Korea Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 51Price: Single User License – US$6224Product SynopsisA detailed market research report on the South Korea beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the South Korea beer industry,published by Canadean. The report covers the total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What makes this report unique and essential to read?The South Korea Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the South Korea Beer industry. Data includes volumes from 2007 to2011, plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesConsumption of carbonated drinks is decreasing every year because of the increasing number ofhealth conscious consumers.The Korean beer market is experiencing slower growth due to many factors including healthierlifestyles, fewer work-related dinners and more time with families, suffering economic growth,more rainy seasons, growing competition against soju (Korean vodka) and makkuli (Korean ricesake), and many more.Most domestic consumers, however, believe that most domestic beers have lots of additives inthem, whereas German beers, for instance, are subject to “Reinheitsgebot” - German purity law.Korean domestic beer has been experiencing slow growth. To increase sales, Korean breweriesare concentrating on exporting their beer, especially OB.The beer market is segmented by price points and divided into mainstream, premium, and superpremium.Key HighlightsThough domestic beer has been and is still dominating the market, consumers are willing to spendmore to taste imported beers, which could easily cost as much as a domestic beer.Beer is the most popular alcoholic drink in Korea with 56% (based on sales) of the beveragemarket share.As people travel abroad more and show an increasing demand for better quality beers, importedbeers are showing growth.OB and Hite, in order to fill in the niche market, are aiming to produce better quality beer withdifferent profiles.Companies are now also targeting younger crowds in their 20s and 30s by producing lower caloriebeers.Get your copy of this report @http://www.reportsnreports.com/reports/191955-south-korea-beer-market-insights-2012.html
  • Major points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 Taxation BaseTable 1.5.3 Legal controls on BeerTable 1.5.4 Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011
  • Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2006-2011Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2006-2011Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2006-2011Table 3.5.2 - Leading Retail Groups For Beer - Turnover/% Share, 2006-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 2000-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011
  • Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesHITE BREWERY COMPANY LTDORIENTAL BREWERY COMPANY LTDSmaller BrewersHEINEKEN KOREAContact: sales@reportsandreports.com for more information.