Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018
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    Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018 Smartphone Market Shares, Strategies, and Forecasts, Worldwide, 2012 to 2018 Document Transcript

    • Smartphone Market Shares, Strategies, and Forecasts,Worldwide, 2012 to 2018Report Details:Published:September 2012No. of Pages: 345Price: Single User License – US$3700WinterGreen Research announces that it has published a new study Smartphones: MarketShares, Strategy, and Forecasts, Worldwide, 2012 to 2018. The 2012 study has 345 pages, 105tables and figures. Worldwide smartphone markets continue to achieve significant growth asdevices access the Internet, achieve almost universal penetration, and support machine tomachine (M to M) communications. Feature sets continue to evolve.According to Susan Eustis, lead author of the study, “Over one-half of all smartphones in theglobal market are made by Apple and Samsung. Samsung supplies Apple with some of thecomponents used in the iPhone and iPad, making Samsung a major market participant. Even asApple defeated Samsung in a patent dispute, the smartphone vendors are not likely to see muchchange, as they both continue to lead the market..”The study documents the 2011 and H1 2012 quarterly shipments in dollars and units. It providesregional shipment analysis by company, a far more granular look at the industry than is availableanywhere else at any price.Smartphone principal competitive factors include price, product features, relativeprice/performance, product quality and reliability, design innovation, a strong third-party softwareand peripherals ecosystem, marketing and distribution capability, service and support, andcorporate reputation.The expanding market opportunities related to mobile communication and media devices includetransmission of digital data into and out of the Smartphone. The markets are highly competitive.The competition is expected to intensify significantly.The features of the smartphones and applications are evolving. Products support collaboration.Solutions are competitive. The industry is characterized by aggressive pricing practices, frequentproduct introductions, evolving design approaches and technologies, rapid adoption oftechnological and product advancements by competitors, and price sensitivity on the part ofconsumers and businesses.Factors that influence commercial success in the wireless device and services market relate tousability above all: The designs of the iPhone are genius designs because of the usability theybring. Development of an integrated hardware, software and service platform to support multiplewireless network standards is an essential aspect of market participation.
    • All markets everywhere are changed forever because of the remarkable, rapid success of theiPhone based on its usability. Intuitive use made popular by Bill Gates with the Microsoft Windowsoperating systems is being extended to all the smartphone operating systems offerings.End-to-end wireless solutions for seamless access to information, including email, voice, instantmessaging, short message service (“SMS”), Internet and intranet-based browsing, multimediacontent and features, and consumer and business applications is part of a vendor platformapproach to participating in the market.Integration and focus of research and development in radio frequency, hardware and softwaredesign, OS development, antenna design, circuit board design, integrated circuit design, powermanagement, industrial design, and manufacturing engineering result in cost-effective solutionsthat offers the ability to multi-task applications. A strong web browsing experience, a compellingplatform for third party application development, ease of use, small size and attractive design,efficient bandwidth use, lengthy battery life, robust security and a significant return on investmentto customers are essential aspects of successful vendor participation in the wireless device andservices market.Get your copy of this report @http://www.reportsnreports.com/reports/191580-smartphone-market-shares-strategies-and-forecasts-worldwide-2012-to-2018.htmlMajor points covered in Table of Contents of this report includeTable of ContentsSmart Phone Executive SummaryApple / Samsung DisputeSmart Phone Market Driving ForcesSmart Phone Market SharesSmart Phone Market Shares, Units, First Half 2012Smart Phone Market Shares, Dollars, First Half 2012Smart Phone Market Forecasts1. Smart Phone Market Description and Market Dynamics1.1 Smart Phone Global Markets1.1.1 Smart Phone Company Operations And Performance1.1.2 Business and Technology Trends1.1.3 Cloud Computing And Virtualization1.1.4 Enterprise Mobility1.2 Competitive Positioning: Patents And Copyrights1.2.1 Smart Phone Vendors Compete Primarily ThroughAggressive Pricing And Very Low Cost Structures1.2.2 Factors Impacting Demand for Smart Phones1.3 Impact of Operating Systems1.4 Distribution and Direct Sales1.4.1 Carriers Providing Cellular Network Services
    • Typically Subsidize User Purchase Of The Device1.5 Mobile Device Combines Functions1.5.1 Mobile Devices: Feature Phones And Smartphones1.6 Smart Phone Market Segments1.6.1 Consumer and Small and Mid-Sized BusinessUse of Smart Phones1.6.2 Retail Stores1.6.3 Education Use of Smart Phones1.6.4 Enterprise and Government Use of Smart Phones1.7 Wireless Communications Industry1.7.1 Wireless Communications Industry EnterpriseMarkets and Consumer Segments1.7.2 Middleware Addresses This Bring Your OwnDevice ( BYOD ) evolution of the Smart Phone Market2. Smart Phone Market Shares and Forecasts2.1 Apple / Samsung Dispute2.2 Smart Phone Market Driving Forces2.3 Smart Phone Market Shares2.3.1 Smart Phone Market Shares, Units, First Half 20122.3.2 Smart Phone Market Shares, Dollars, First Half 20122.3.3 Smart Phone Market Shares, Units and Dollars,Worldwide, 20112.3.4 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 2, 20122.3.5 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 1, 20122.3.6 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 4, 20112.3.7 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 3, 20112.3.8 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 3, 20112.3.9 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 2, 20112.3.10 Smart Phone Market Shares, Units and Dollars,Worldwide, Quarter 1, 20112.3.11 Samsung2.3.12 Samsung Galaxy S III (32GB - pebble blue, Verizon Wireless)2.3.13 Samsung Galaxy Note2.3.14 Launch of GALAXY S III and Upbeat sales of GALAXY Note2.3.15 Apple2.3.16 Nokia
    • 2.3.17 Nokia Strategy2.3.18 Nokia Smart Devices2.3.19 Nokia Partnership with Microsoft2.3.20 HTC2.3.21 ZTE2.3.22 Research in Motion2.4 Smart Phone Market Forecasts2.4.1 Smart Phone Installed Base Analysis2.4.2 Smart Phone Installed Base By Country and Region2.4.3 High End Smart Phone Handset Market Forecasts2.4.4 Mid Range Smart Phone Forecasts2.4.5 Low End Smart Phone Market Forecasts2.4.6 Smart Phone Market Segment Forecasts, High End,Mid Range, and Low End2.5 Smart Phone Operating Systems2.5.1 Product Differentiation for Android-Based Products2.5.2 iOS2.5.3 Blackberry OS2.5.4 Microsoft s Windows Phone2.5.5 Smart Phone Operating Systems Market Shares, Installed Base2.5.6 Smart Phone Mobile Operating Systems (OS)2.6 Smart Phone Data Traffic2.7 Mobile Apps2.7.1 Tethering Apps2.7.2 Android apps2.7.3 iOS Apps2.7.4 Hangouts on Air2.7.5 Buffer2.8 Mobile Cell Smart Phone Prices2.8.1 Samsung Galaxy S III (32GB - Pebble Blue, Verizon Wireless)2.8.2 Smart Phones Come close to Overtaking Client PCs in 20112.8.3 Competitive Environment In The Mobile AndFixed Networks Infrastructure Market2.9 Smart Phone Market Regional Analysis2.9.1 Samsung Smartphone Shipments by Region, Dollars,H2 20122.9.2 Apple Smartphone Shipments by Region,Units and Dollars,2011 and H1 20122.9.3 ZTE Smartphone Shipments by Region2.9.4 Research In Motion (RIM) Smartphone Shipments by Region2.9.5 HTC Smartphone Shipments by Region2.9.6 China2.9.7 China overtakes US As Largest Smart Phone
    • Market for Unit Shipments2.9.8 Chinese Apps2.9.9 Positioning Apps in China2.9.10 Mobile Phones Japan2.9.11 ZTE2.9.12 CDMA Regional Subscriber Base3. Smartphone Product Description3.1 Apple3.1.1 Apple iPhone 53.1.2 Apple iPhone 4S3.2 Samsung3.2.1 Samsung Galaxy Note3.2.2 Samsung Galaxy SIII3.2.3 Samsung Galaxy S II Skyrocket3.2.4 Samsung Galaxy S II3.3 Nokia3.3.1 Nokia Lumia 9003.3.2 Nokia 808 Pureview3.4 Motorola3.4.1 Motorola Droid 33.4.2 Motorola Droid Razr3.4.3 Motorola Atrix HD3.5 LG3.5.1 LG Optimus Plus AS6953.5.2 LG Viper LS8403.6 Selected Smartphones3.7 HTC3.7.1 HTC One X3.7.2 HTC One V3.8 Research in Motion3.8.1 RIM BlackBerry Curve 93703.8.2 BlackBerry Bold 99304. Smart Phone Technology4.1 Design Patents for Smart Phones4.1.1 Samsung Galaxy Tablet4.2 Smartphone Companies Spend Billions Buying Patents4.2.1 Apple Eyes Google4.2.2 Meaning of the Ruling4.3 3G Networks4.3.1 3G Coverage4.3.2 3G Networks Capacity Crunch4.4 Smart Phone Industry Associations
    • 4.5 Network On Chip (NOC)5. Smartphone Company Description5.1 Alcatel-Lucent5.1.1 Alcatel-Lucent Organization5.1.2 Alcatel-Lucent Innovation & Technology5.1.3 Alcatel-Lucent5.1.4 Alcatel-Lucent First Quarter 2012 Revenue5.1.5 Alcatel-Lucent Geographic Segments5.1.6 Alcatel-Lucent Revenues for the IP Division5.1.7 Alcatel-Lucent 100 Gigabit Ethernet5.1.8 Alcatel-Lucent 100G Optical Coherent Technology5.1.9 Alcatel-Lucent Wireless Division5.1.10 Alcatel-Lucent Wireline Division5.1.11 Alcatel-Lucent Next-Generation Networks Products5.1.12 Alcatel-Lucent Software, Services and Solutions5.1.13 Alcatel-Lucent Network Applications5.1.14 Alcatel-Lucent Enterprise5.2 Apple5.2.1 Apple Business Strategy5.2.2 Apple Products5.2.3 Apple iPhone5.2.4 Apple Strategy5.2.5 Apple iPad5.2.6 Apple Mac Hardware Products5.2.7 Apple iPod5.2.8 Apple iTunes.5.2.9 Apple Mac App Store5.2.10 Apple iCloud5.2.11 Apple Software Products and Computer Technologies5.2.12 Apple Operating System Software iOS5.2.13 Apple Mac OS X5.2.14 Apple TV5.2.15 Apple Net Sales5.2.16 Apple iPhone Shipments5.2.1 Apple iPad Shipments5.2.2 Apple Third-Largest Mobile Phone Maker5.2.3 Apple Regional Segment Operating Performance5.2.4 Apple Americas5.2.5 Apple Europe5.2.6 Apple Japan5.2.7 Apple Asia-Pacific5.2.8 Apple Retail
    • 5.3 Ericsson5.3.1 Ericsson / Marconi5.4 Google5.4.1 Google / Motorola5.4.2 Motorola Mobility, Owned by Google5.4.3 Nextel and Motorola Mobility Launch theMotorola i867 Ferrari5.4.4 Google Search5.4.5 Google Advertising5.4.6 Google YouTube5.4.7 You Tube5.4.8 youtube.com Statistics5.4.9 YouTube Partner Program5.4.10 youtube.com Monetization5.4.11 youtube.com Product Metrics5.4.12 youtube.com Content ID5.4.13 youtube.com Social5.4.14 YouTube Symphony Orchestra 20115.4.15 YouTube Play5.4.16 Google Mobile5.4.17 Google Local5.4.18 Google Operating Systems and Platforms5.4.19 Google Apps Enterprise5.4.20 Google Q4 Revenue5.4.21 Google Organizes The World s Information toMake It Universally Accessible.5.4.22 Google Business5.4.23 Google Search Advertising5.4.24 Google Display Advertising5.4.25 Google Mobile Advertising5.4.26 Google Tools for Publishers5.4.27 Google / Motorola5.4.28 Motorola Mobility5.5 HTC5.5.1 HTC Supports Windows Phone 85.5.2 HTC Revenue5.6 Huawei Technologies5.6.1 Huawei Strategy5.6.2 Huawei Carrier Network Business5.6.3 Huawei Enterprise Business5.6.4 Huawei Consumer Business5.6.5 Huawei Technologies Customers
    • 5.6.6 Huawei Revenue5.7 LG5.7.1 LG Vision5.7.2 LG Core Capabilities5.7.3 LG Growth Strategies5.7.4 LG Segment Revenue5.8 NEC Corporation5.8.1 NEC Global Business Activities/Achievements5.8.2 NEC Group Vision 20175.8.3 NEC C&C Cloud Strategy5.8.4 NEC Expand Global Business5.9 Nokia5.9.1 Nokia Revenue Q2 20125.10 Research in Motion5.10.1 BlackBerry Bold 9900 Smartphone Launches in China5.10.2 Research In Motion First Quarter Fiscal 2013 Results5.10.3 Q2 2012 Results5.10.4 Research In Motion Revenue5.10.5 Research In Motion BlackBerry 10 Update5.10.6 RIM Leader in Enterprise Markets5.11 Samsung5.11.1 The Samsung Philosophy5.11.2 Samsung Vision5.11.3 Samsung Profile 20115.11.4 Samsung 2011 Financial Overview (Won/Dollars/Euros)5.11.5 Samsung5.11.6 Samsung 3Q FY20115.11.7 Samsung Revenue Growth5.11.8 2012 Samsung Predicts Global Economic Slowdown5.11.9 Samsung Medical Business5.11.10 Samsung Service Providers5.11.11 Samsung Electronics Second Quarter 2012 Revenue5.12 Sony Corporation5.12.1 Sony Technology5.13 TCL Communication5.13.1 TCL Communication Android Operating SystemPlatform for the Alcatel Brand 3G Smart Phones5.14 ZTE5.14.1 ZTE Global Provider Of TelecommunicationsEquipment And Network Solutions5.14.2 ZTE s 2011 Revenue5.14.3 ZTE Smart Phones
    • 5.14.4 ZTE Partner Strategy5.15 Providers Of Mobile Operating System PlatformsList of Tables & FiguresTable ES-1Smart Phone Market Driving ForcesTable ES-2Smart Phone InnovationTable ES-3Success Factors In The Wireless Device And Services MarketTable ES-4Wireless Device Push Technology Market AspectsTable ES-5Barriers To Entry In The Wireless Device And Services MarketFigure ES-6Smart Phone Market Shares, Units, First Half 2012Figure ES-7Smart Phone Market Shares, Dollars, First Half 2012Figure ES-8Smart Phone Handset Market Forecasts, Dollars, Worldwide, 201ES-2018Table 1-1Middleware Addresses Smart Phone BYODTable 1-2Middleware Addresses Smart Phone FunctionsTable 2-1Smart Phone Market Driving ForcesTable 2-2Smart Phone InnovationTable 2-3Success Factors In The Wireless Device And Services MarketTable 2-4Wireless Device Push Technology Market AspectsTable 2-5Barriers To Entry In The Wireless Device And Services MarketFigure 2-6Smart Phone Market Shares, Units, First Half 2012Figure 2-7Smart Phone Market Shares, Dollars, First Half 2012Table 2-8Smart Phone Market Shares, Units and Dollars, Worldwide, H1 2012Table 2-9Smart Phone Market Shares, Units and Dollars, Worldwide, 2011Table 2-10
    • Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 2, 2012Table 2-11Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 1, 2012Table 2-12Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 4, 2011Table 2-13Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 3, 2011Table 2-14Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 2, 2011Table 2-15Smart Phone Market Shares, Units and Dollars, Worldwide,Quarter 1, 2011Table 2-16Smart Phone Market Units and Dollars per Unit, Worldwide,Quarter 2, 2012Figure 2-17Smart Phone Handset Market Forecasts, Dollars, Worldwide, 2012-2018Figure 2-18Smart Phone Handset Market Forecasts, Units, Worldwide, 2012-2018Table 2-19Smart Phone Market Forecasts Dollars and Units, Worldwide, 2012-2018Table 2-20Smart Phone Market High End, Mid-Range, and Low EndSegment Forecasts Dollars and Units, Worldwide, 2012-2018Table 2-21Smart Phone Installed Base Analysis, Total Units, Worldwide, 2012-2018Table 2-22Smart Phone Installed Base and Shipment Analysis, High EndReplacement, Other Cell Phone Replacement, and New HighEnd Smart Phone Users, Number of Units, Worldwide, 2012-2018Table 2-23Smart Phone Installed Base and Shipment Analysis, High EndReplacement, Other Cell Phone Replacement, and New HighEnd Smart Phone Users Units, Percent Worldwide, 2012-2018Table 2-24Smart Phone Installed Base and Shipment Analysis, Mid RangeReplacement, Other Cell Phone Replacement, and New
    • Mid Range Smart Phone Users Number of Units, Worldwide, 2012-2018Table 2-25Smart Phone Installed Base and Shipment Analysis, Mid RangeReplacement, Other Cell Phone Replacement, and NewMid Range Smart Phone Users Units, Percent Worldwide, 2012-2018Table 2-26Smart Phone Installed Base and Shipment Analysis, Low EndReplacement, Other Cell Phone Replacement, and New LowEnd Smart Phone Users, Number of Units, Worldwide, 2012-2018Table 2-27Smart Phone Installed Base and Shipment Analysis, Low EndReplacement, Other Cell Phone Replacement, and New Low EndSmart Phone Users Units, Percent, Worldwide, 2012-2018Table 2-28Smart Phone Installed Base By Country and Region Units,Worldwide, 2012-2018Figure 2-29High End Smart Phone Handset Market Forecasts, Dollars,Worldwide, 2012-2018Figure 2-30Mid Range Smart Phone Forecasts, Dollars, Worldwide,2012-2018Figure 2-31Low End Smart Phone Market Forecasts, Dollars, Worldwide, 2012-2018Table 2-32Smart Phone Market Segment Forecasts, High End,Mid Range, and Low End, Dollars and Units, Worldwide, 2012-2018Table 2-33Smart Phone Operating Systems Market Shares Active Phones,Dollars, Worldwide, H1 2012Figure 2-34Smart Phone Operating Systems TrafficFigure 2-35Portable Devices Data Traffic Exabytes per Month by Device TypeFigure 2-36Portable Devices Data Traffic Exabytes per MonthFigure 2-37Portable Devices Data Traffic Exabytes per Month by RegionFigure 2-38Portable Devices Data Traffic Exabytes per Month byTraffic Type, Video, VoIP, Gaming, M2M File SharingFigure 2-39
    • Apple iStore AppsTable 2-40Smart Phone Market Shares, Units and Dollars per Unit by Vendor,Worldwide, 2011Figure 2-41Smart Phone Regional Market Segments, Dollars, 2011Table 2-42Smart Phone Regional Market Segments, Dollars, 2011Table 2-43Smartphone Shipments Samsung by Region, Dollars, 2011Table 2-44Samsung Regional Market Segments, Worldwide, 2011 and 2012Table 2-45Apple Smart Phone Regional Market Segments, Dollars,Worldwide, H1 2012Table 2-46Apple Smartphone Shipments by Region, Units and Dollars,2011Table 2-47ZTE Smart Phone Regional Market Segments, Dollars,Worldwide, H1 2012Table 2-48Research In Motion (RIM) Smartphone Shipments by Region,Dollars,H2 2012 and 2011Table 2-49Research in Motion Smart Phone Regional Market Segments,Dollars, Worldwide, H1 2012Table 2-50Research in Motion Regional Market Segments, Dollars,Worldwide, 2011 and 2012Table 2-51HTC Smart Phone Regional Market Segments, Dollars,Worldwide, H1 2012Figure 2-52CDMA Regional Subscriber BaseFigure 3-1Apple iPhone 4S SiriFigure 3-2Samsung Electronics Smartphone using Microsoft Mobile SoftwareFigure 3-3Samsung Galaxy SIIIFigure 3-4Samsung Galaxy SII Skyrocket
    • Figure 3-5Samsung Galaxy SIIFigure 3-6Nokia Lumia 900Figure 3-7Nokia 808 PureviewFigure 3-8Motorola Droid 3Figure 3-9Motorola Droid RazrFigure 3-10Motorola Atrix HDFigure 3-11LG Optimus Plus AS695Table 3-12LG Optimus Plus AS695 FeaturesTable 3-13LG Viper LS840Figure 3-14HTC One XTable 3-15HTC One V Camera FeaturesFigure 3-16RIM BlackBerry Curve 9370Figure 3-17BlackBerry Bold 9930Figure 4-1A Samsung Galaxy S II Smartphone, Left, and an Apple iPhone 4Table 4-2Results of Smart Phone Jury VerdictFigure 4-3Samsung Mesmerize, Galaxy Prevail and Infuse DisplaysConsidered By The Jury Deciding The Apple Samsung Patent LawsuitFigure 4-4Samsung Designs Before and After Apple iPhone AnnouncedTable 4-5Smart Phone Industry AssociationsTable 4-6Key Benefits of the Network On Chip (NOC)Table 5-1Alcatel-Lucent Research AreasTable 5-2
    • Alcatel-Lucent Fundamental Research SpecialtiesFigure 5-3 5-5Alcatel-Lucent Number One Position in Optical SwitchingFigure 5-4 5-10Alcatel-Lucent Revenue by Regional SegmentFigure 5-5 5-11Alcatel-Lucent Revenue by SegmentTable 5-6Google Strategic Business Initiatives 2011Table 5-7HTC FirstsFigure 5-8 5-71Huawei Core ValuesFigure 5-9 5-73Huawei Focus on CommunicationTable 5-10Huawei Technologies Uganda ChallengesTable 5-11Huawei Technologies Uganda Telecommunications Network Benefits:Figure 5-12 5-79Huawei RevenueFigure 5-13LG VisionTable 5-14Key elements of Nokia s strategy:Table 5-15Research in Motion Key Areas of ExpertiseFigure 5-16Research in Motion Regional RevenueFigure 5-17Samsung VisionFigure 5-18Samsung 2011 ProfileFigure 5-19Samsung Revenue GrowthTable 5-20Selected Samsung Service ProvidersContact: sales@reportsandreports.com for more information.