Singapore Beer Market Insights 2012


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Singapore Beer Market Insights 2012

  1. 1. Singapore Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 54Price: Single User License – US$2672Product SynopsisA detailed market research report on the Singapore beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Singapore beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?Beer sales grew in 2011, driven by the countrys strong economic growth.What are the key drivers behind recent market changes?With a small population of about 5.2 million people, the beer industry remains heavily reliant on thetourism industry and inflows of foreign migrants. Rising expatriate levels and a robust tourismscene spell optimism for the sector.What makes this report unique and essential to read?The Singapore Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Singapore Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThere has been a continuing trend towards branded premium beer consumption, which in the pasthas lead to explosive growth. While this is expected to continue, growth in this area is notexpected to be as aggressive as before given that premiumisation has already occurred.Microbreweries continue to grow in popularity, with consumers keen to try new varieties andbrands of beer. Microbreweries and restaurants rolled into one are also gaining popularity inSingapore.This new trend has the potential to catch on, with boutique beers being introduced at hawkercentres such as the Chinatown Complex in ChinatownThe continuous influx of lower income foreign workers in the construction and service industry hascreated a demand for cheaper beer alternatives from North Asia.The focus of the 2011 Beerfest was craft beer, further fuelling interest in this sectorKey HighlightsPremium and craft beers will continue to be the market focusThe trend of premiumisation continues, but with less aggressive growthBeer imports, which include beers for local consumption and beers to be re-exported, grew at over10% in 2011 and are forecast to grow further in 2012In Singapore, a big proportion of beer is consumed on-premise given the high disposable incomeof locals, expatriates, and the booming tourist industry
  3. 3. The off-premise channel is dominated by modern retailGet your copy of this report @ points covered in Table of Contents of this report includeCanadean Singapore Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
  4. 4. Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2006-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2008-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011
  5. 5. Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESASIA PACIFIC BREWERIES (SINGAPORE) PTE. LTDOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Asia Pacific Breweries Singapore Full Brand List, ABV%, Pack TypeTable - Asia Pacific Breweries Brand Volumes, 2007-2011SMALLER BREWERSCarlsberg Singapore Pte LtdBrewerkzTawandang MicrobreweryPump Room Microbrewery and BistroArchipelago MicrobreweryRed Dot BrewhousePaulaner BrauhausLevel 33AdstraGold MicrobreweryMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.