Research on Online Education and Training Market in China, 2012-2017


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Research on Online Education and Training Market in China, 2012-2017

  1. 1. Research on Online Education and Training Market in China,2012-2017Report Details:Published:November 2012No. of Pages: 84Price: Single User License – US$2400In 2011, the market scale of China online education and training was CNY60 billion; it’s estimatedthat the scale will reach CNY72.3 billion in 2012.In 1999, China put forward Modern Distance Education Project. After more than ten years ofdevelopment, online education and training has got great-leap-forward development. Onlineeducation, which is for all ages, such as basic online education, higher online education, isbooming; other types of online education, including curricula education, vocational training, etc,are flourishing.By the end of 2011, the number of China education enterprises listed in America is 11 (includingGlobal Education & Technology Co., Ltd. which acquired by Pearson Education Group and isabout to cease trading). China Cast Education Corporation logins OTCBB via SPAC then turns toNasdaqGS; CEU belongs to backdoor listing; the rest nine education enterprises belong to IPOand the total financing is $ 915 million, the total market capitalization is approximate $ 5.3 billion.China Edu Corporation, China Cast Education Corporation, CEU, China Distance EducationHolding Ltd., GEDU, New Oriental, Xueersi, Ambow and ATA have opened online education andtraining business except for Xueda and Noah. The former nine enterprises’ businesses also coverparenting education, entrance examination coaching, language training, network higher education,vocational certification training, corporate E-learning and online education services.It is an era in which knowledge can change individual’ destiny and “Knowledge Economy” to benational positioning, so building “learning life” “learning organization” and “learning society” havebecome common practices. Online education has become an important way to learn for people inmodern society. Distance education has been available to people at any stage, and can meetpeople’s diversification, individuation and lifelong requirements. Distance education concept hasbecome increasingly popular. In recent years, online distance education and training participantsare formed by pupils at the school, college students, working staff, white-collar, the salaried,teachers, soldiers, etc. diverse groups. The government has regarded online education as animportant means to promote the development of China society, and domestic enterprises also pay
  2. 2. more and more attention to the application of online education and training.According to statistics, in China, over 90% of primary and secondary school students and theirparents have an urgent demand for education service with low-cost, high-quality and sustainabledevelopment. More than 75% of the workers are under various degrees of continued training;more than 50% of enterprises managers take initiatively participate in professional learning andtraining; 45 % of young people are learning foreign language. The total number of people whoneed high-quality education and training resources across the country reached 380 million. If 30%of them have the online education training conditions, the annual per capita consumption of onlineeducation and training is CNY600, the total market space is CNY70 billion.Get your copy of this report @ points covered in Table of Contents of this report include1. Overview of Online Education and Training1.1 Definition and Classification1.2 Development History2. Industry Operation Environment in China, 2010-20112.1 Policy Environment2.2 Economic Environment2.2.1 GDP2.2.2 Fixed Asset Investment2.2.3 Import and Export and Growth Rate2.2.4 China Macro Economy Development Forecast2.3 Social Environment2.3.1 Parent’s Education Concept Transformation2.3.2 Rising Standards of Living2.4 Technology Environment2.4.1 Network Technologies Will Bring New Changes to the High-end English Training Industry2.4.2 Hybrid Teaching Model Will Get Powerful Development3. Industry Development Situation in China, 2010-20113.1 Development Characteristics3.1.1 Effective Integration of Educational Resources3.1.2 New Marketing Mode of Education and Training Industry3.2 Existing Problems of the Industry in China, 2010-20113.2.1 Chaotic Situation in Higher Education Market3.2.2 Online Resource Shortage3.2.3 Lag of Online Professional Curriculum3.3 Industry Development Proposals
  3. 3. 4. Market Operation of Online Education and Training in China, 2010-20114.1 Market Scale4.1.1 The Combination of Two “Sunrise Industry”4.1.2 Market Scale4.1.3 Market Development Characteristics4.2 Industry Supply4.2.1 Diversified Industry Service4.2.2 Transformation from “Traditional Class” to “Training Supermarket”4.3 Industry Demand5. Segment Market of Online Education and Training5.1 Online Higher Education5.2 Entrance Examination Coaching5.3 Vocational Skills Training5.4 Parenting Education6. Development Status of Relevant Industry in China, 2010-20116.1 Development Status of E-commerce Industry in China6.1.1 Market Development Status6.1.2 Development Priorities of E-commerce Segment Fields6.1.3 China E-commerce Market Prospects Forecast6.2 Development Status of Education and Training Industry in China, 2010-20116.2.1 Status Quo6.2.2 Development Characteristics in Recent Years6.2.3 Development Trend in the Future6.3 Internet Cloud Technology Motivates the Development of Online Education and Training7. Domestic Key Enterprises7.1 China Edu Group7.1.1 Company Profile7.1.2 Business Scale7.1.3 Business Scope7.1.4 Comprehensive Competitiveness7.2 China Distance Education Holding Ltd.7.2.1 Company Profile7.2.2 Business Scale7.2.3 Comprehensive Competitiveness7.3 Ambow Education7.3.1 Company Profile7.3.2 Business Scale7.3.3 Business Scope7.3.4 Comprehensive Competitiveness
  4. 4. 7.4 New Oriental Education & Technology Group7.4.1 Company Profile7.4.2 Business Scale7.4.3 Business Scope7.4.4 Comprehensive Competitiveness7.5 Xueersi Online School7.5.1 Company Profile7.5.2 Business Scale7.5.3 Business Scope7.5.4 Comprehensive Competitiveness8. M & A Case Study in China8.1 IDGVC Invested in (The up-market Learning Group)8.1.1 Investor Background Study8.1.2 Financing Background Study8.1.3 Motivation and Process Study of the Case8.2 Investment Cases in Recent Years9. Profit Model of Online Education and Training9.1 Advertisement Model9.2 Network Content Model9.3 Digital Content Model9.4 Transaction Expenses Model9.5 Mobile Value-added Model9.6 Service Charge Model9.7 Consultation Service Model9.8 Other Profit Models10. Industry Development Prospects Forecast of Online Education and Training in China, 2012-201710.1 Prospect Forecast, 2012-201710.1.1 Five Advantages10.1.2 Online Study-Training Model in the Future10.2 Market Trend in China, 2012-201710.2.1 Development Trend10.2.2 Market Forecast10.3 Development Proposals10.3.1 The Industry Needs New Concept and New Ideas10.3.2 Clear Technology Development and Utilization Strategy11. Investment Opportunities and Risks of Online Education and Training in China, 2012-201711.1 Investment Environment11.2 Investment Opportunities
  5. 5. 11.2.1 Diversified Education Promotes the Development of Online Education and Training11.2.2 Online Education and Training will be Important Complement to Traditional Education11.2.3 Industry is in Growth Stage and Has Great Development Potential11.3 Investment Risks11.3.1 Policy and System Risks11.3.2 Market Competition Risks11.3.3 Technology Risks11.3.4 Foreign Investment RisksContact: for more information.