ReportsnReports - Mobile Value Added Service (VAS): Markets, Applications, and Opportunities
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

ReportsnReports - Mobile Value Added Service (VAS): Markets, Applications, and Opportunities

on

  • 1,668 views

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such ...

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

Statistics

Views

Total Views
1,668
Views on SlideShare
1,668
Embed Views
0

Actions

Likes
0
Downloads
53
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

ReportsnReports - Mobile Value Added Service (VAS): Markets, Applications, and Opportunities Document Transcript

  • 1. Mobile Value Added Service (VAS): Markets, Applications, and OpportunitiesMobile Value-added Service (VAS) applications represent a key aspect to the ongoingsuccess of mobile network operators and everyone in the mobile communications valuechain. With core services, such as bear voice and data communications becomingcommodity offerings, wireless service providers are dependent on VAS applications to driveadditional revenue and improved margins.Buy Now: Mobile Value Added Service MarketsBrowse All: Latest Market Research ReportsThis research represents analysis of the mobile VAS markets, and applications. In addition,the report evaluates market opportunities for mobile VAS, markets, mobile commerceapplications. It includes market opportunities and forecasting to 2016 for mobile VASapplications including worldwide mobile games markets and the potential revenues. Ourresearch also identifies key issues and concerns such as security and privacy in mobile VASand mobile commerce in particular. We evaluate global market dynamics through analysisof specific regions and countries. Audience: Mobile device manufacturers Application stores/aggregators Mobile network operators and their partners Mobile VAS application development companies Mobile infrastructure and support service providersTable of Content:Abstract 9Mobile Value Added Services (VAS) 11Prepaid Services 11Mobile Prepaid Services 13CAMEL 14Trident Telecom and Prepaid Services 15Other MVNO (Mobile Virtual Network Operators) 16TCP/IP on a Mobile Network 20Mobile IP: Routing Packets to Mobile Nodes 20TCP 22The Mobile Internet: Early Vendors 23Transatel 24
  • 2. OSA-Parlay 25Messaging Services 28Introduction 28Mailbox 30Advertising via e-mail Publicity 31InXmail 32Phonotics 34Viruses and Spam 34Contentsmartz and e-mail Publicity 35Short Message Service and its Applications 36B2C Aspect of SMS3682Ask38Automatic Alerting Services 39Premium-rate SMS Scam 39Goldenbytes40RAC 40Cell Broadcast Service (CBS) 40Celltick 41(MMS) Multimedia Messaging Service 41NowSMS 43Mozat44Anny Way MMS 44Cycos AG 46Open Interface for Unified Messaging 46Redknee 46Kabira Technologies 47Oksijen Teknoloji 47Digital Content 47Introduction 47Content Delivery 48Premium Content 49Charging via Premium Content 50Online Billing Service Providers 50WAP (Wireless Applicant Protocol) 51WAP Architecture 53WAP Protocol Stacks 54WAP Legacy Protocol Stack 54Wireless Transaction Protocol (WTP) 55WAP Protocol Stack with Built in IP 56The Wireless Application Environment 57The WAP Microbrowser 57The Wireless Telephony Applications Interface 58
  • 3. WAP Usability 58Third Party Payment Provider 60Marketing Business Models in WAP 60Efficiency Models 61Advertising Models 61Flat fees: 62Traffic-Based Fees:62Performance-Based Fees:62Revenue-Sharing Business Models 63Content Aggregators 64Mobile Network Operators 64Open-Source WAP Gateway 66WAP Security 67WAP Security (WIM module) 67Payment Providers and Third-Party Organization 69Mobile Manufacturers 69Wireless Application Service Providers (WASPs) 70Location Information Vendors 71I-Mode Portal 73Mobile Banking Service 76Webraska’s Smart Zone Platform77Proliferation of Mobile Devices 78GPRS and EDGE 80UMTS80Fourth-Generation Technologies80Bluetooth 80Patterns of Global Diffusion of M-Commerce Technology 81The Evolution of Wireless, and Mobile Network 83Overview 83Convergence of Mobile Telecommunication Networks and Internet83Advantages of Wireless Networks to mobile VAS 84Popularity 84Mobility 84Ease of Deployment 85Push Content 85Push Proxy Gateway Providers 87Streaming Content 87Encoding and Coding into a Packet Stream 89Vendors of Streaming Solutions 91Pay-Per Stream Scheme 91OSA-Parlay Mediation Interface 93Mobile VAS Challenges 94
  • 4. Mobile Devices Limitations 94Absence of Killer Application(s) 97User Distrust97Strategy Changes 97Investment Risk 97Network Obstacles 98Incompatible Networks 98Bandwidth Access 98Security Concerns 98Infrastructure Problems 98Competing Web Languages 98Seamless Integration 99Legal Concerns 99Middleware Issues 99Develop Content Delivery and a Format for Mobile Commerce 99Improve Mobile Access to Databases 99Explore Agent Technologies 100The Development of Mobile VAS100VAS Platform 101The Evolution of Mobile VAS 102Cellular Networks 103Mobile Networks 104Wireless Networks 104Conclusion 104Presence 105Immediate Communications 107On-Demand Communications 108Triggered Communications 108Periodic Communications 108Location Based Service 109Introduction 109LBS in General 110Techniques 110Cell ID-Based Location 111Terminal-Based Location Techniques 112Global Positioning System (GPS)113GPS Disadvantages 114Location Architecture and Interfaces 115Protocols Based on Plain-Text XML 115Roaming Location Protocol (RLP) 116Difference between MLP and RLP 118Adding Location Value 118
  • 5. Applications and Content 119Gaming 121How to Implement a Location Based Game 123LBS Regulations 125M-commerce125Convergence of Mobile Telecommunication Networks and Internet127Features of Mobile Commerce 128Ubiquity 129Reachability 130Localization 130Personalization 130Dissemination 130Conclusion 131Information Exchange Technology 132HTML132XML 132WML 133SMS 133Location Identification Technology 133M-Commerce Value Chain 133The Main Participants in Mobile Commerce 134Mobile Commerce Payment Methods, and its Security 135Payment Methods 136Requirements of Mobile Commerce Security 137Basics of Security 137Mobile Security 139Network Infrastructure and Security 139WLAN Standards 140WAP Security 143Payment Methods in M-Commerce 144Content Download 145Point of Sale145Content on Device 145Mobile Payment Methods 145“In-Band” Payment Method 147Proximity 147Common Issues of Mobile Payment 147Payment Lifecycle 148Conclusion 148Mobile Markets and the Future of Mobile Value Added Services 149Introduction 149Strengths 149
  • 6. Weaknesses150Opportunities 151Threats 151Conclusion 152Telecommunication Markets World Wide 152Introduction 152African Mobile Telecommunications Market 153Overview 153Market Overview in Africa 153Companies Strategies 157Vimplecom, and Wind Emerging 161Conclusion 161The European Mobile Telecommunications Market 162Overview 162Mobile License Distribution 162The European Market Analysis 169The Analysis of the Major Operators in Europe (T-Mobile, Orange and Vodafone) 174Conclusion 177The Latin American Mobile Market 178Introduction 178The Market in the Past 179The Market in 2004 180The Market in 2005 182The Market in 2006 183The Market in 2007 to 2010 185Conclusion 187The Mobile Gaming Industry Potential Markets 2011-2016 189Introduction 189The World Wide Market Analysis 2011-2016 190Smartphones in Context 191Smartphones vs. Portable Game Players 192Mobile Games 193Mobile Games in Asia & Oceana 194Mobile Games Market in Australia 2011-2016 194Mobile Games in China 2011-2016 195Mobile Games Market in HONG KONG 2011-2016 196Mobile Games Market in Japan 2011-2016 197Mobile Games Market in New Zealand 2011-2016 198The Mobile Games Market in Europe 2011-2016 199Abstract 9Mobile Value Added Services (VAS) 11Prepaid Services 11Mobile Prepaid Services 13
  • 7. CAMEL 14Trident Telecom and Prepaid Services 15Other MVNO (Mobile Virtual Network Operators) 16TCP/IP on a Mobile Network 20Mobile IP: Routing Packets to Mobile Nodes 20TCP 22The Mobile Internet: Early Vendors 23Transatel 24OSA-Parlay 25Messaging Services 28Introduction 28Mailbox 30Advertising via e-mail Publicity 31InXmail 32Phonotics 34Viruses and Spam 34Contentsmartz and e-mail Publicity 35Short Message Service and its Applications 36B2C Aspect of SMS3682Ask38Automatic Alerting Services 39Premium-rate SMS Scam 39Goldenbytes40RAC 40Cell Broadcast Service (CBS) 40Celltick 41(MMS) Multimedia Messaging Service 41NowSMS 43Mozat44Anny Way MMS 44Cycos AG 46Open Interface for Unified Messaging 46Redknee 46Kabira Technologies 47Oksijen Teknoloji 47Digital Content 47Introduction 47Content Delivery 48Premium Content 49Charging via Premium Content 50Online Billing Service Providers 50WAP (Wireless Applicant Protocol) 51
  • 8. WAP Architecture 53WAP Protocol Stacks 54WAP Legacy Protocol Stack 54Wireless Transaction Protocol (WTP) 55WAP Protocol Stack with Built in IP 56The Wireless Application Environment 57The WAP Microbrowser 57The Wireless Telephony Applications Interface 58WAP Usability 58Third Party Payment Provider 60Marketing Business Models in WAP 60Efficiency Models 61Advertising Models 61Flat fees: 62Traffic-Based Fees:62Performance-Based Fees:62Revenue-Sharing Business Models 63Content Aggregators 64Mobile Network Operators 64Open-Source WAP Gateway 66WAP Security 67WAP Security (WIM module) 67Payment Providers and Third-Party Organization 69Mobile Manufacturers 69Wireless Application Service Providers (WASPs) 70Location Information Vendors 71I-Mode Portal 73Mobile Banking Service 76Webraska’s Smart Zone Platform77Proliferation of Mobile Devices 78GPRS and EDGE 80UMTS80Fourth-Generation Technologies80Bluetooth 80Patterns of Global Diffusion of M-Commerce Technology 81The Evolution of Wireless, and Mobile Network 83Overview 83Convergence of Mobile Telecommunication Networks and Internet83Advantages of Wireless Networks to mobile VAS 84Popularity 84Mobility 84Ease of Deployment 85
  • 9. Push Content 85Push Proxy Gateway Providers 87Streaming Content 87Encoding and Coding into a Packet Stream 89Vendors of Streaming Solutions 91Pay-Per Stream Scheme 91OSA-Parlay Mediation Interface 93Mobile VAS Challenges 94Mobile Devices Limitations 94Absence of Killer Application(s) 97User Distrust97Strategy Changes 97Investment Risk 97Network Obstacles 98Incompatible Networks 98Bandwidth Access 98Security Concerns 98Infrastructure Problems 98Competing Web Languages 98Seamless Integration 99Legal Concerns 99Middleware Issues 99Develop Content Delivery and a Format for Mobile Commerce 99Improve Mobile Access to Databases 99Explore Agent Technologies 100The Development of Mobile VAS100VAS Platform 101The Evolution of Mobile VAS 102Cellular Networks 103Mobile Networks 104Wireless Networks 104Conclusion 104Presence 105Immediate Communications 107On-Demand Communications 108Triggered Communications 108Periodic Communications 108Location Based Service 109Introduction 109LBS in General 110Techniques 110Cell ID-Based Location 111
  • 10. Terminal-Based Location Techniques 112Global Positioning System (GPS)113GPS Disadvantages 114Location Architecture and Interfaces 115Protocols Based on Plain-Text XML 115Roaming Location Protocol (RLP) 116Difference between MLP and RLP 118Adding Location Value 118Applications and Content 119Gaming 121How to Implement a Location Based Game 123LBS Regulations 125M-commerce125Convergence of Mobile Telecommunication Networks and Internet127Features of Mobile Commerce 128Ubiquity 129Reachability 130Localization 130Personalization 130Dissemination 130Conclusion 131Information Exchange Technology 132HTML132XML 132WML 133SMS 133Location Identification Technology 133M-Commerce Value Chain 133The Main Participants in Mobile Commerce 134Mobile Commerce Payment Methods, and its Security 135Payment Methods 136Requirements of Mobile Commerce Security 137Basics of Security 137Mobile Security 139Network Infrastructure and Security 139WLAN Standards 140WAP Security 143Payment Methods in M-Commerce 144Content Download 145Point of Sale145Content on Device 145Mobile Payment Methods 145
  • 11. “In-Band” Payment Method 147Proximity 147Common Issues of Mobile Payment 147Payment Lifecycle 148Conclusion 148Mobile Markets and the Future of Mobile Value Added Services 149Introduction 149Strengths 149Weaknesses150Opportunities 151Threats 151Conclusion 152Telecommunication Markets World Wide 152Introduction 152African Mobile Telecommunications Market 153Overview 153Market Overview in Africa 153Companies Strategies 157Vimplecom, and Wind Emerging 161Conclusion 161The European Mobile Telecommunications Market 162Overview 162Mobile License Distribution 162The European Market Analysis 169The Analysis of the Major Operators in Europe (T-Mobile, Orange and Vodafone) 174Conclusion 177The Latin American Mobile Market 178Introduction 178The Market in the Past 179The Market in 2004 180The Market in 2005 182The Market in 2006 183The Market in 2007 to 2010 185Conclusion 187The Mobile Gaming Industry Potential Markets 2011-2016 189Introduction 189The World Wide Market Analysis 2011-2016 190Smartphones in Context 191Smartphones vs. Portable Game Players 192Mobile Games 193Mobile Games in Asia & Oceana 194Mobile Games Market in Australia 2011-2016 194
  • 12. Mobile Games in China 2011-2016 195Mobile Games Market in HONG KONG 2011-2016 196Mobile Games Market in Japan 2011-2016 197Mobile Games Market in New Zealand 2011-2016 198The Mobile Games Market in Europe 2011-2016 199Related Reports:Mobile Value Added Service (VAS): Markets, Applications, and OpportunitiesPower Management Integrated Circuits (IC) Market to 2020- Alternative Energy Markets andEnergy Efficient Portable Gadgets to Drive Sales GrowthENT Devices Market to 2017 – Cochlear Implants and Bone Anchored Hearing Implants arethe Fastest Growing SegmentsComparative Analysis of Late Stage Pipeline Molecules in Major Indications – OncologyPipeline Leads with Most Promising Molecules in Late Stage DevelopmentAbout Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports. Follow us on: Twitter: http://twitter.com/marketsreports Facebook: http://www.facebook.com/pages/ReportsnReports/191441427571689 Blog : http://www.reportsnreportsblog.com/Contact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: +1-888-989-8004E-mail: sales@reportsnreports.comWebsite: http://www.reportsnreports.com