ReportsnReports – Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities
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ReportsnReports – Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities

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The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. ...

The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights. Social media is on the edge of expanding beyond a platform for enabling advertisements. Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment.

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ReportsnReports – Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities Document Transcript

  • 1. Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities ReportsnReports.com adds Mind Commerce Market Research Report “Carbon Fiber Market by Types, Applications, Trends & Global Forecasts (2011 – 2016)’’ to its store. The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights. Social media is on the edge of expanding beyond a platform for enabling advertisements. Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment. This report evaluates the technologies, solutions, applications, use cases and case studies involving the combination of social media/networking and mobile commerce. It identifies market opportunities and forecasts through 2016. This research also identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications. Key Findings Identify the market opportunities and forecasts revenue to 2016 Analysis of worldwide social media adverting markets and potential revenues Analysis of the current and the future market for mobile commerce applications Understand global market dynamics through analysis of specific regions and countries Identify key issues and opportunities including the effect of social media on the mobile commerce industry Audience: Mobile communications infrastructure providers Mobile commerce and social media companies Mobile Value-added Service (VAS) application providers Application developers, middleware providers and integrators Table of Contents M-commerce 10 M-commerce Application Overview 12 I-Mode portal 12 Mobile Banking Service 15 Webraska’s Smart Zone Platform16 Proliferation of Mobile Devices 17 Convergence of Mobile Telecommunication Networks and the Internet 18 The Importance of M-commerce 19 M-commerce Technologies 23 Mobile Commerce Technology Overview 23 Communication Technology 23
  • 2. GSM 23GPRS and EDGE 24UMTS 24Fourth-Generation Technologies 24Bluetooth 24Global Diffusion Patterns of M-Commerce Technology 25The Evolution of Wireless and Mobile Networks 27Overview 27Advantages of Wireless Networks 27Popularity 27Mobility 27Ease of Deployment 28First Generation of Mobile Telecommunications (1G) 28Second Generation Mobile Telecommunications (2G) 30SIM 32Speech Coding 32Authentications and Security in GSM networks 33WAP (Wireless Applicant Protocol) 33Mobile Telecommunications third generation 33Characteristics of 3G Systems 34The Evolution of the 3G System 35Applications in 3G system 36Summary 37Mobile 4th Generation and Beyond 37Target of 4G System 38Applications and Services of 4G Systems 38Tele Presence 38Information Access 39Inter-Machine Communication 39Intelligent Shopping 39Location-Based Services 39Globalization of Products 39Communicating Appliances 39Standardization Diversification 40Summary 40Features of Mobile Commerce 40Ubiquity 41Reachability 42Localization 42Personalization 42Dissemination 42Conclusion 43Information Exchange Technology 44HTML44XML 45WML 45SMS 45Location Identification Technology 45M-Commerce Value chain46
  • 3. Main Participants in Mobile Commerce 47Mobile Commerce Payment Methods and Security 47Payment Methods 49Requirements of Mobile Commerce Security 50Basics of Security 51Payment Methods in M-Commerce 52Content Download 53Point of Sale54Content on Device 54Mobile Payment Methods 54In-Band Payment Method 56Proximity 56Common Issues of Mobile Payment 56Payment Lifecycle 57Conclusion 58The Secure Authentication Infrastructure for Mobile Users 58Different Secured Connections 60Authentication 60Access Rights 61Payment Credentials 62Privacy of Communication 62Integrity of Message Exchanges 62Anonymity 63Authentication Methods and Protocols 63Symmetric Authentication 63Asymmetric Authentication, 65Authentication Based on Biometric Information 66Requirements for Mobile Commerce Authentication 66Password-Based Authentication with Support for Public Key Technology 67Protocol Description 70Verification of the Authentication Requirements 74Symmetric Cryptography (SIM-Based Authentication)75Public Key Cryptography 78Digital Signatures 78Certificate Authorities 81Combining Public and Secret Key Cryptography 81Authentication Codes 82WAP Security (WIM module) 83Social Media and M-commerce 84Introduction 84Social Networks 85Social Networking 85Social Media86Location-Based Services and Social Media 86LBS in General 87Techniques 88Cell ID-based Location 89Terminal-Based Location Techniques 90Global Positioning System (GPS)92
  • 4. GPS Disadvantages 92Location Architecture and Interfaces 93Protocols Based on Plain-Text XML 94Roaming Location Protocol (RLP) 95Differences between MLP and RLP 97Adding Location Value 97Applications and Content 98Gaming 100Globalization of Products 102Communicating Appliances 102Standardization Diversification 102Summary 103Facebook 103Facebook Pages 104Facebook Advertising Methods 104The Future of Facebook 106Twitter 106SWOT Analysis of Twitter 107The Future of Twitter and how to attract Followers 109Video Streaming Websites110Introduction 110How to Benefit From YouTube 111The Future of Video Streaming Websites 112MySpace 113Introduction 113Advertising on MySpace and Events 113eBay 116Wikis 117Yahoo! Groups VS LinkedIn Groups 118LinkedIn 119LinkedIn Groups 120LinkedIn Answers 120Mobile-Local Search Providers 121Google + 122Introduction 122Google Plus in Branding 122Google + Circles 123Hangout 123Google + Advertising 123How Can Google + Make Better Advertising ways 125Case Study: How Social Media will affect the Future of M-Commerce 126Social Media and Purchasing Decision 126Introduction 126Conclusion 127Mobile Commerce Applications and Social Media 127How to Improve M-Commerce with Social Media 128The Future of Mobile Commerce 130Wireless Communications in the Future132Services and Applications138
  • 5. Spectrum, and Unlicensed Bands 139Integrity, Privacy, and Security 140Development in China and Other NICs 140Other Challenges 141Different Wireless Systems 142Summary 144Case Study 2: Which Social Media to Advertise on (Start up companies) and Which M-commerce Applications to use 144Social Media Advertising Risks 145How to Start Social Media Advertising 147Competitors Relationship 149Social Media Initiatives at the Company Level versus Social Media Activities 150Worldwide Market Profits for Advertising for Social Media Web Sites 151The World Market Revenue Potential 2011 151World Market Revenue Potential 2011-2016 153Social Media Web Sites Revenue Potential in Africa 153Social Media Web Sites Revenue Potential in Africa 2011-2016 155Social Media Web Sites Revenue Potential in Europe 155Social Media Web Sites Revenue Potential in Europe 2011-2016 156Latest Market Research Reports: Global E-Waste Management Market (2011 – 2016) Carbon Fiber Market by Types, Applications, Trends & Global Forecasts (2011 – 2016) China Smart Meter Industry ( 2011 Deep Research Report ) Global Programmable DC Power Supplies and DC Electronic Load Markets 2011 U.S. Smart Appliances – A Customer Perspective on Demand-Response Machine Tools in China Shale Gas: Products & Services World Construction MachineryAbout Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit Our Market Research Blog