ReportsnReports – Mobile Local Search 2011: Location-based Search Market

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Mobile Local Search 2011 adds more intensive analysis and many new insights to the best selling research report published in 2010. The clear objective of this year’s research is to illuminate the economic landscape of mobile local search in China, Korea, and Japan along with powerful new entrants on the North American and EU leader boards.

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ReportsnReports – Mobile Local Search 2011: Location-based Search Market

  1. 1. Mobile Local Search 2011: Location-based Search MarketMobile Local Search 2011 adds more intensive analysis and many new insights to the bestselling research report published in 2010. The clear objective of this year’s research is toilluminate the economic landscape of mobile local search in China, Korea, and Japan alongwith powerful new entrants on the North American and EU leader boards.Buy Now: Mobile Local Search MarketsBrowse All: Latest Market Research ReportsThe deep coverage provides insight into the thought leadership guiding the ecosystemincluding CEOs, CTOs, and CMOs. Participants either presently involved or consideringinvolvement in Mobile Local Search will benefit from a critical review of the business modelsof those companies that have figured out the winning strategies. The analysis is based upontwo-decades of intensive engagement in the telecommunications industry and presents afirst-mile through last-mile review.Companies in Report:This report includes C-level executive team input from Layar, Local.com, 15miles, Qype,Poynt, NAVTEQ, Nuance, Peer39, Placecast, and TelMap. Additional commentary providedby mOcean, Mobile Dreams Factory, Qualcomm, and The Cimarron Agency.Additional companies covered include Antera, ArcPad, AT&T, AT&T Interactive, Baidu,Barclays Capital, Bharti AirTel, City Grid, China Mobile, Cisco, Confrapar, Denstu,DexKnows, DFJ FIR Capital, Gloto, Google, Hanaro, Kong Zhong, Madrona Venture Group,MegaCable, Metaio, Microsoft, Mixer Labs, Monashees Capital, NTT DoCoMo, Oi, Soft TechVenture Capital, Sprint, SuperMedia, Telefonica, TeleNAV, TriQuent Semiconductor, StatusCapital, Urbanspoon, Vivo, uLocate, Visa, Where.com (eBay), Yahoo! Local, Yell, YellowPages, YPmobile, and more.Audience:Mobile Network OperatorsMobile Application DevelopersLocation-based Service ProvidersWireless Infrastructure ProvidersAssociations and Technology GroupsBusiness and Financial InstitutionsCorporate and Institutional InvestorsExporters, Importers and TradersGovernment and International BodiesLawyers, Bankers, Libraries, EmbassiesPatent Offices Technology ExecutivesRegulatory and Policy IndividualsVenture Capitalists, Consultants and more
  2. 2. Table of ContentsINTRODUCTION 10DEFINITION OF MOBILE LOCAL SEARCH 10ECONOMIC DRIVERS OF MOBILE LOCAL SEARCH 11LEADING GLOBAL MARKETS 11ASIA IS NOT HOMOGENOUS 14MEXICO, CENTRAL AMERICA, SOUTH AMERICA, AND CARIBBEAN 15ASIA IN THE SOUTH AND CENTRAL AMERICAS 16Mexico18Brazil 18United States and Canada 20Wireless Carriers 20Venture Capital 21SoftTech VC Fund III 22India 22Languages of India 23Civic Design – Street Names 24Microsoft 25Google26THE LEADERS: MOBILE LOCAL SEARCH ECOSYSTEM STAKEHOLDERS 26TECHNOLOGY 27Mobile Local Ecosystem 2010 – 2014 27Device Core Processors 27GPS Chipsets 28Qualcomm and SiRF GPS Chipsets 28LBS chipsets are selected on the following capabilities: 29TECHNOLOGY FORECASTS 29Cisco 30Emerging capabilities include SoC for Wi-Fi Positioning and RFID 31FINANCIAL INVESTMENTS 31United States of America 32Brazil 34Japan 34India 35The Republic of South Korea 35LOCATION AS A SERVICE 37APPLICATIONS LEVERAGING LBS OR SHOULD LEVERAGE LBS: 37LaaS Variations in Access 39LOCATION BASED SERVICES ECOSYSTEM 40LOCATION BASED SERVICES ECOSYSTEM 41GIS DATA APPLICATIONS 41CLOUD BASED COMPUTING SERVICES 43
  3. 3. REPRESENTATIONAL STATE TRANSFER 44RUBY ON RAILS 3 44NEW FEATURES 44VERIZON WIRELESS OPEN API STRATEGY 46REST API 47NAVBUILDINER INSIDE API 47TELECOMMUNICATIONS SYSTEMS (TCS) 47LOCATIONLABS LAAS STRATEGY 48LOCATIONLABS VERIPLACE LOCATION PRIVACY CONTROLS:49PLACECAST SHOPALERTS 50BREW 50LOCATION AS A SERVICES SWOT ANALYSIS 51SimpleGeo 53Mixer Labs (acquired by Twitter)53SWOT Analysis Summary 55PRODUCT EXPERIENCE 57THE LOCAL SEARCH REVOLUTION 57SEARCH PRODUCT ORIGINATION 58KNOWLEDGE CENTERS: 58Business Development 58Engineering 59Finance59WHEN PRODUCT ORIGINATION IS DRIVEN FROM SALES 60WHEN PRODUCT ORIGINATION IS DRIVEN FROM MARKETING 61WHEN PRODUCT ORIGINATION IS DRIVEN FROM BUSINESS DEVELOPMENT62WHEN PRODUCT ORIGINATION IS DRIVEN FROM ENGINEERING 62WHEN PRODUCT ORIGINATION IS DRIVEN FROM FINANCE 63PROFILES OF SEARCHERS ON MOBILE 64MOBILE AVERTISING 66MOBILE ADVERTISING WORLD-WIDE SUMMARY 6615miles -USA 66CONVERGENCE AND THE WINNERS 66HOW DO MOBILE SEARCHERS SEARCH 67Monetization 68The Search 6915MILES OUTLINES TODAY’S CONSUMER: 71MOBILE LOCAL ADVERTISING PLATFORM PROVIDERS 71INDUSTRY ADVERTISING GOALS 73MOBILE COUPONS 74MOBILE LOCAL ADVERTISING NETWORKS AND EXCHANGES74SEMANTIC ADVERTISING TECHNOLOGY 75Peer39 75Tiger Woods – a classic example 76Branded product companies will benefit tremendously: 77Social marketing companies will benefit tremendously: 77MOBILE CONTEST, PROMOTIONS, SWEEPSTAKES AND THE LAW 78LOCAL SEARCH APPS AND LOCATION BASED ADVERTISING78ULTRA LOCAL CONTENT AND SERVICES 78
  4. 4. LOCATION-BASED ADVERTISING SOLUTION 79Local.com 80TelMap83Poynt 85QYPE 87QYPE SERVICES 88GOOGLE 89ACUITY892010 and Beyond 92Acuity (acquired by NAVTEQ) and Acxiom 92NAVTEQ 93GLOTO96JumpTap 101Geo-targeting 1022012 and Beyond 102LAYAR1032012 and Beyond 105MOBILE DREAMS FACTORY 1052012 and Beyond 106mOCEAN 106PLACECAST 108ShopAlerts 1082012 and Beyond 109New Mobile and DOOH Display Technology Impact on Search UX 110Display Technology Power Consumption 111Device Functions that Enhance Mobile Solutions 111DEVICES 114Community-Enhanced Traffic Technology (CETT) 115Low Energy Bluetooth 117NETWORKS CARRIERS AND OPERATORS 117AT&T 119Sprint 120Verizon120NTT DOCOMO 120China Telecom 120LOCAL DATA PROVIDERS: 121DATA: BUSINESS LISTINGS – BASIC INFORMATION 121Data: Business Listings – Consumer Information122Experian Group plc 122Harte-Hanks 122Acxiom122Data: Business Listings, Enhanced Information 122MAJOR SEARCH ENGINES – DEPLOYING INTO MOBILE LOCAL SEARCH 123BING 123GOOGLE 123BING – A REPLACEMENT FOR MICROSOFT EXPLORER? 125BING Map Apps 127Learn how to create your own map apps127
  5. 5. BING MAPS GEOGRAPHIC COVERAGE 127BING Standalone Mobile Local Search 128SUPER MEDIA / VERIZON AND YELLOW PAGES (YPMOBILE) / AT&T 128AT&T Interactive Ad Solutions – Mobile Advertising YPmobile 134YPMOBILE, SUPERPAGES MOBILE, WHEREMOBILE, LOCAL.COM, CITYGRID,GOOGLE, AIDU 135THE BATTLE OF THE JONES’ 137The SWOT – MLS Applications 138Field of Competitors 139The Search Engines 139Google Local (Country Editions Available) 139Yahoo! Mobile (Country Editions Available) 139Yell (Country Editions Available) 139The Lifestyle and Productivity Guides 139Yelp (U.S.) 139City Search (U.S) 140DexKnows (U.S) 140SuperPages (U.S.) 140SWOT Analysis140YPmobile (native) 140Google Local 142Yahoo! Local 143Yell 144Yelp 145City Search Mobile 146DexKnows (native) 147Super Pages 148APPLICATION PROVIDERS IN THE DIRECTORY DATA AND SEARCH BUSINESS149AD PLATFORM PROVIDERS IN THE DIRECTORY SEARCH BUSINESS 149MOBILE PROXIMITY ADVERTISING 150Proximity Services and Location Services: Distinction 151MOBILE LOCAL SEARCH DIRECTORY DISTRIBUTION PARTNERS 152V-ENABLE 152MEDIO152uLOCATE 152EARTHCOMBER 152APPLICATION DEVELOPERS 153User Interface Development 153MOBILE SKIN PROVIDERS 153MOBILE LOCATION TECHNOLOGY 155Distinctions between Driving and Pedestrian: 155MOBILE LOCATION SOCIAL BLOGGING 155AUGMENTED REALITY156AR Use Case – A Practical Application 157Mobilizy 158Urbanspoon 158Layar 159Nokia 159
  6. 6. Heads-up Display 160Ubiquitous Entertainment 160Microvision 161GEO-POSITIONING SYSTEMS/GEOGRAPHIC INFORMATION SYSTEMS 161GPS OVERVIEW 162Location using the Cellular Network (Cell-ID / E-OTD / TDOA) 163THE LOCATION BASED SOLUTIONS MARKET 164NAVTEQ 164NAVTEQ Local Search functionality 165NAVTEQ Traffic 168NAVTEQ Use Cases 169NAVTEQ Use Case – Social Networks – Proximity Alerts and Fastest Meeting Places 169NAVTEQ Use Case – Traffic Patterns – Risk Sensitive Routing for Pedestrian and Auto 170Location Based Advertising and NAVTEQ 170Mobile Local Search and Social Applications 173Using NAVTEQ MapTP for Social Networking and Blogging Applications 173Location Based Blogging 174Networks In Motion 175MOBILE LOCAL SEARCH AND SOCIAL NETWORKING 175Gokivo Navigator 175GPS REVIEW 176Absolute and Relative Positioning 178Relative positioning sensors – gyroscope, accelerometer, odometer 178Positioning systems interacting with map databases 178Map Matching 178Modeling Real World Sensor Integration179Location with Wi-Fi and Peer2Peer Wireless Positioning 179Location with WiMax 180Location with Bluetooth180Near Field Communication 181THE IMPERATIVE OF VOICE SEARCH 182Global Population Aging 182Seeing Impairment 183Aging and the Eyes 183Pedestrian Safety 183HOW SPEECH RECOGNITION WORKS? 184Standards 184Semantic Interpretation for Speech Recognition 184WEB BASED VOICE TECHNOLOGY 185DEVELOPERS 185Tellme 185Call Genie 185Google Voice 186Yahoo! OneSearch with Voice 186Vlingo 186V-Enable 186Nuance186Nuance T9 187
  7. 7. Nuance Mobile Navigation Service Package with T9 Nav188Nuance VSuite 188MOBILE LOCAL BUSINESS STRATEGIES 189ECOSYSTEM PARTNERSHIPS 191Carrier and Operator Engagement 191Handset Manufacturer Engagement 192LBS Vendor Engagement 192Marketing Agency Engagement 192Latest Market Research Reports:Wireless Emergency Services Research PackageCancer Diagnostic Testing World MarketsCompanion Diagnostics in Personalized Medicine and Cancer TherapyMolecular Diagnostics in Cancer TestingMolecular Diagnostics MarketsPoint of Care Diagnostic Testing World MarketsPositron Emission Tomography (PET) MarketsAbout Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comBlog: http://www.reportsnreportsblog.com

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