ReportsnReports – Hotel Foodservice Trends in the U.S.


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The hotel foodservice industry is in the midst of reinventing itself. Emerging from a recession that drained almost 18% in foodservice revenue in just two years, the hotel industry is experimenting en masse with new menu, design and technology concepts that are reshaping how hotel guests experience hotel food and beverage offerings. When executed well, these concepts are bringing music to hotel operators’ ears, according to Packaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).

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ReportsnReports – Hotel Foodservice Trends in the U.S.

  1. 1. Hotel Foodservice Trends in the U.S.The hotel foodservice industry is in the midst of reinventing itself. Emerging from arecession that drained almost 18% in foodservice revenue in just two years, the hotelindustry is experimenting en masse with new menu, design and technology concepts thatare reshaping how hotel guests experience hotel food and beverage offerings. Whenexecuted well, these concepts are bringing music to hotel operators’ ears, according toPackaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).Buy Now: Hotel Foodservice Trends in the U.S. MarketBrowse All: Latest Market Research ReportsGoing forward, Packaged Facts expects hotel foodservice sales to rise approximately 4.8%in 2011 and 2.8% in 2012, driven by higher hotel occupancy rates and related travelexpenditures. As guests arrive, they will find that hotels have worked aggressively to meetconsumers’ evolving expectations and needs, which is reflected in our analysis of key hotelfood and beverage trends such as restaurant and hotel design, daypart strategies, balancingindulgence, health and convenience, and price and value. Sustainability is also a coreexpectation—which has not been lost on hoteliers rolling out everything from rooftopgardens to farmers’ markets to sustainable menu items.But technological advancement provides some of the newest and most promising changes.The report assesses hotel industry players providing technology leadership by harnessingtechnology trends to transform the industry while driving growth; it illustrates how hotelscan empower their foodservice offerings by tying them into the powerful Facebook socialnetworking platform, Twitter concierge services, and even creating their own socialnetworking experiences for guests. Hotel Foodservice Trends in the U.S. covers the U.S.hotel foodservice industry, which provides restaurant, bar, café, catering and room servicefoodservice options to its guests. In addition to detailed trend analysis, the report providesthorough marketing and forecasting metrics, hotel foodservice growth factor analysis, andthorough analysis of leading hotel foodservice operations (including foodservice strategiesby company and brand; brand characteristics, and food-driven trend adaption). The reportprovides the insight hotel foodservice participants need to understand these needs andframe their strategies accordingly.Latest Market Research Reports:North American Enterprise Mobile Cloud Computing Market 2010-2014North America Electronic Health Records Market 2010-2014Global Security Software for Consumers Market 2010-2014Global SCADA Based Industrial Control Systems Market 2010-2014Global SAN Volume Controller Market 2010-2014Global Private Cloud Server Market 2010-2014Global Power Management Semiconductor Market 2010-2014
  2. 2. TABLE OF CONTENTSChapter 1: Executive SummaryScope and MethodologyScopeMethodologyMarket Size and ForecastDefinitionsConsumer Foodservice Expenditure TrendingTerminologyTable 1-1: Terms and AcronymsShare of Stomach: U.S. Hotel Foodservice Market Size and ForecastInsight CapsuleFast FactsHotel Foodservice Growth FactorsInsight CapsuleHotel Foodservice Health, Design and Menu TrendsHotel Foodservice Technology TrendsInsight CapsuleChapter 2: Share of Stomach: U.S. Hotel Foodservice Market Size and ForecastOverviewPackaged Facts Hotel Foodservice Market Size and ForecastGraph 2-1: Hotel Foodservice Sales, 2007-2012Scope of Market SizeHotels and Casino HotelsGraph 2-2: Hotel Foodservice Sales, by Hotel Segment, 2007-2012Graph 2-3: Hotel Foodservice Sales, by Hotel Segment, Annual % Change, 2008-2012Restaurant Sales at HotelsGraph 2-4: Sales at Lodging Place Restaurants, 2006-2011Segmenting Hotel Foodservice RevenueSnapshot: Hotel CateringFood and Non-Alcoholic Beverages Garner Two-Thirds Revenue ShareGraph 2-5: Total Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010Catering a Non-Casino Hotel DifferentiatorGraph 2-6: Hotel (non-Casino) Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010Casino Hotels Break Out the AlcoholGraph 2-7: Casino Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010Hotel Industry Catering, Meals & Alcoholic Drink Establishment PenetrationAlcoholic Drinks and Catering Tell Different StoriesGraph 2-8: Hotel (non-Casino) Foodservice: Hotel Industry Penetration MetricsGraph 2-9: Casino Hotel Foodservice: Hotel Industry Penetration MetricsAway-From-Home Food, Beverage & Lodging Spending TrendsIntroductionOverviewOut-Of-Town Food, Beverage and Lodging SpendingTable 2-1: Out-of-Town Food, Beverage and Lodging Consumer Spending, 2007-09Double Down on HH Income Out-Of-Town SpendingTable 2-2: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HH Income,
  3. 3. 2007-09Table 2-3: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HH Income,Percent Share, 2007-09Managers and Professionals Generate Disproportionate ShareTable 2-4: Out-of-Town Food, Beverage and Lodging Consumer Spending, by Occupation,2009Food and Lodging in Context: Travel SpendingTable 2-5: U.S. Travel Spending, by Industry Sector, 2008 v. 2009Hotel Chain Foodservice Sales SnapshotTop 10 Hotel Chains Generate Almost $7 Billion in Foodservice RevenueGraph 2-10: Top 10 Hotel Brands, U.S. System-wide Foodservice Revenue, 2007-09Hotel Foodservice EmploymentChapter 3: Hotel Foodservice Growth FactorsOverviewMacroeconomic Growth Factors Point to Tenuous Economic RecoveryConsumer GloomAffluent Confidence Higher But LaggingWho’s Your Audience?Higher Income Households Increasingly ImportantAir Travel Growth SlowingRail Ridership TrendsBusiness Travel TrendsLeisure Travel TrendsCruisesAmusement ParksGamingInternational Travel Continues to GrowConvention Center Traffic Brings ReliefTable 3-1: Convention Center Traffic Trends, 2009-10In-depth: 2010-12 Travel Volume Brings Better DaysDomestic TravelInternational Travel Does an About FaceLeisure Travel Versus Business TravelTable 3-2: U.S. Travel Forecast, 2007-2013In-depth: International VisitsForecast Through 2015Table 3-3: International Visitors to the U.S., 2006-2015South America, Asia, and Oceania to Lead International VisitsTable 3-4: International Visitors to the U.S., by International Region, 2010In-Depth: Hotel Travel TrendsIndustry UpswingPositive ForecastTable 3-5: Monthly Hotel Room Occupancy and Rate Outlook, 2011-122009-11 Occupancy TrendsTable 3-6: Monthly Hotel Room Occupancy Rates and Revenue, December 2009 to March2011Luxury in the Lead, But It Has High Hill to ClimbTable 3-7: Monthly Hotel Room Occupancy Rates, by Industry Segment, April 2011
  4. 4. Checking in With the Hotel PlayersStarwood Hotels Worldwide, Inc.Host Hotels & Resorts, Inc.Marriott International, Inc.Red Lion Hotels CorporationLas Vegas Sands CorporationDiamondRock Hospitality CompanySunstone Hotel InvestorsWyndham WorldwideChapter 4: Hotel Foodservice Health, Design and Menu TrendsOverviewConsumer Perspective: Hotel Food and Beverage ImportanceHealth, Wellness and Environmental ResponsibilityTrans Fat Crackdown ContinuesMenu Labeling?Fruit on the Breakfast MenuWhole Grains and Activia, TooGreen and Local is the ExpectationHyatt Hotels: Green is a Core Expectation Now60 Varieties of Fruits, Vegetables, and Herbs in an Urban SettingFarm-to-Table Hotel DiningMarriott Goes GardeningStarwood’s Friendly OperationsAndaz Hosts a Farmer’s MarketStay Green, Even For Meetings and BanquetsSmall Plates Or Just a TasteRestaurant and Hotel Design TrendsThe Atmosphere: Hotel Food and BeverageNot Your Parents’ LobbyBistro Fast-Casual Concept Takes Center Stage in Lobby RedesignMusic to the Hotelier’s Ears: Revenue Per Available Room IncreasesHoliday Inn Creates the Social HubCrowne Plaza Entrance Highlights Food and Beverage OfferingsSheraton Gets Wired with the LinkChicago Palmer House Hilton Take Upscale ApproachEmbassy Suites’ Flying SpoonsRestaurant and Bar ConceptsWyndham “Refresh”Sheraton Club Lounges Get a MakeoverDayparts: Create a Social Dining Experience For EveryoneWhile You’re Here, Get Breakfast and CoffeeBye, Bye to the Buffet?If You Buffet, Do With StyleLe Germain Does Brunch North of the BorderHomewood Suites Brings Guests Low-Carb and Organic BreakfastHoliday Inn Express Builds on BreakfastCoffee VIA the Single-Cup SolutionIlly Provides Some Competition
  5. 5. Peet’s PresenceLunch and Dinner: Keeping Them in the HotelKeeping It Light For LunchDinner: All Things To All PeopleWhat Goes Down Must Come Up: The Casualization of Fine DiningChildren’s Menus Add Family AppealTart to HeartAdd HealthfulnessBe Even More LocalBeverage ServicesGive Me Convenience or Give Me DeathGo, Go, Go GourmetRe:fuel Whenever You WantSnack and In-Room ServicesSynergy to Boost In-Room DiningOnline Ordering Does It, TooPrice and Value TrendsPerception Versus RealityLower Prices Have Upside PotentialPrix Fixe Menu Formats: Some Things Are Better Left UnsaidService ChargesVeil ThemChapter 5: Hotel Foodservice Technology TrendsOverviewTechnology Leadership SnapshotsTo Book Rooms, Hilton Harnesses Social Media and AppsForbes Travel Guide 3.0 Travel Platform Combines Travel Content With Social MediaAddressing Illegitimate Reviews and Driving Advertising OpportunitiesHotel Evolution Touchscreen Technology Connects Concierge to Mobile DevicesBenefits to Hotels: Customer Service, Instantaneous Ordering, CustomizationA Concierge Supplement, Not ReplacementCostOutcomesHotel Foodservice Social Media and NetworkingBenefits to Engaging Social Media UsersChallengesSocial Media and Networking ApplicationsFacebookTable 5-1: Facebook, Selected MetricsBenefits to Hotels and RestaurantsFacebook Places & Facebook DealsHotel Foodservice OpportunityLiking it ForwardLuxury Hotel Application: The Peninsula Chicago on FacebookTwitterTable 5-2: Twitter, Selected MetricsWho Do You Want to Follow?Starbucks Leads Restaurant Chains Into Twitter Territory
  6. 6. Twitter as Concierge?MGM Grand Foodservice and TwitterTwitter and Holiday InnPromoting BusinessesStarbucks Leads Restaurant Chains into Twitter TerritoryMinimal Advertising Space Crimps Its PotentialTwitter: Economy to Luxury HotelsPhoto and Video Enhancements May Provide CounterweightShort Content BurstsLocation-Based Social MediaHotel-Based Social Networking Interaction: Pod HotelDaily Deals and Group-Coupons: Groupon and Living SocialGrouponTable 5-3: Groupon, Selected MetricsLiving SocialTable 5-4: Living Social, Selected MetricsLiving Social: EscapesGroupon and Living Social BacklashOnline Review PlatformsA Growing Force to Be Reckoned WithWhat Information Source Do You Use to Choose a Hotel?YelpTable 5-5: Yelp, Selected MetricsHow It WorksBenefitsMobile ApplicationLawsuit PendingBusiness Response AmmunitionTripAdvisorHotel Technology: Online OrderingOmni Hotels Expands PlatformHelping Breakfast AlongFoodservice Revenue LeaderForecastChapter 6: Hotel Foodservice Operations & Strategies Analysis2011 ResultsPositioning and DirectionTable 6-1: 2010 U.S. Lodging Market: Marriott ShareBrand Characteristics: Chain Concepts Across the Lifestyle SpectrumTable 6-2: Marriott International: Brand Characteristics and MetricsKey Marriott Foodservice TrendsHealthy LivingTechnology and RenovationsPushing the Upscale EnvelopeFoodservice Happenings and Trends, By BrandMarriott Hotels & ResortsJW Marriott Hotels & ResortsRenaissance Hotels
  7. 7. Courtyard by MarriottAC Hotels by MarriottResidence Inn by MarriottFairfield Inn & Suites by MarriottMarriott Conference CentersTownePlace Suites by MarriottSpringHill Suites by MarriottMarriott Vacation ClubThe Ritz-Carlton Hotel Company, L.L.C.BulgariStarwood Hotels & Resorts Worldwide, IncA Billion-Dollar Foodservice BrandForecast2011 ResultsPositioning and DirectionTable 6-3: Starwood International Revenue Share, Top 5 MarketsTop MarketsTable 6-4: Starwood Domestic Revenue Share, Top 5 MarketsBrand Characteristics Share Upscale ThreadTable 6-5: Starwood: Brand Characteristics and MetricsKey Starwood Foodservice TrendsSustainability, Sustainability, SustainabilityFoodservice Happenings and Trends, by BrandSheraton Hotels & ResortsWiring the Lobby LoungeClub Lounge MakeoverFour Points by SheratonW HotelsAloft HotelsThe Luxury CollectionLe MéridienElementA Pantry Stocked With Target Market in MindUpscale InnovationsWestin Hotels & ResortsDriving HealthHyatt Hotels Corporation2011 ResultsPositioning and DirectionHyatt Brand CharacteristicsTable 6-6: Hyatt: Brand Characteristics and MetricsKey Hyatt Foodservice TrendsGo-Go-GoFresh and LocalFoodservice Happenings and Trends, By BrandPark HyattAndazGrand HyattGo, Go, Go Gourmet
  8. 8. Greener MenusSynergy To Boost In-Room DiningHyatt RegencyHyatt PlaceHyatt Summerfield SuitesHyatt ResidencesHyatt Vacation ClubInterContinental Hotels GroupRecent PerformancePositioning and directionBrand CharacteristicsTable 6-7: IHG: Brand Characteristics and MetricsKey IHG Foodservice TrendsRally Around The Social HubUpscale Dining SynergyFoodservice Happenings and Trends, By BrandInterContinental Hotels & ResortsCrowne Plaza Hotels & ResortsHotel IndigoHoliday Inn Hotels & ResortsSocial HubHoliday Inn ExpressStaybridge SuitesCandlewood SuitesWynn Resorts LTDFood and Beverage Garners Significant Revenue ShareRecent Food and Beverage PerformanceBrand CharacteristicsTable 6-8: Wynn: Brand Characteristics and MetricsKey Wynn Foodservice TrendsNightclub InnovationKeep the Chefs ComingNot a Chain To Be FoundFoodservice Happenings and Trends, By BrandWynn Las VegasBeach Club Makes a SplashStar Chefs the Only Way To GoWynn MacauAbout Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: Facebook Page:
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