Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, MarketTrends and Opportunities, Marketing ...
Predict how the industry will grow, consolidate and where it will stagnateUncover the business outlook, key challenges and...
3.3.3 Merger and acquisition activity predictions by region3.3.4 Merger and acquisition activity predictions by company tu...
7 Marketing and Sales Behaviors and Strategies in 2011–20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key mark...
Table 22: Merger and Acquisition Activity Expectations by Suppliers, 2010’2011Table 23: Merger and Acquisition Activity Ex...
Figure 4: Revenue Growth Optimism by Turnover (%), 2011Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), ...
2011Figure 45: Future Investment by Media Channels: Supplier Responses, 2011Figure 46: Future Investment by Media Channels...
Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106http://www.reportsnreports.com...
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ReportsnReports – Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

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This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and
investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

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ReportsnReports – Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

  1. 1. Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, MarketTrends and Opportunities, Marketing Spend and Sales StrategiesThis report is the result of an extensive survey drawn from ICD Research’s exclusive panelof leading transport industry executives. It analyzes how transport industry suppliers’ mediaspend, marketing and sales strategies and business practices are set to change in2011’2012. This report gives you access to the media channel spending outlooks, mediabudgets, marketing agency selection criteria, business challenges and sales tactics ofleading suppliers. The report also identifies future growth of buyers and suppliers, M&A andinvestment expectations. This report not only grants access to the opinions and strategies ofbusiness decision makers and competitors, but also examines their actions surroundingbusiness priorities. The report also provides access to information categorized by region,company type and sizes.Buy Now: Transport Supplier IndustryBrowse All: Latest Market Research ReportsScopeThe opinions and forward looking statements of 863 industry executives have been capturedin our in-depth survey, of which 34% represent Director and C-level respondentsThe research is based on primary survey research conducted by ICD Research accessing itsB2B panels comprised of senior marketing decision makers and leading supplierorganizationsThe geographical scope of the research is global ‘ drawing on the activity and expectationsof leading industry players across the Americas, Europe, Asia-Pacific and Africa and MiddleEastIn the report buyers identify what suppliers need to do to maintain their business and thekey actions being taken by industry players to overcome the leading business threatsKey topics covered include media spend activity, marketing and sales behaviors andstrategies by suppliers, as well as threats and opportunities, investment outlook andbusiness confidence among both buyers and suppliers.The report examines current practices and provides future expectations over the next 12-24months ‘The report provides qualitative analysis of the key industry threats andopportunities and contains full survey resultsThis report covers data and analysis on media channel expenditure, marketing and salespractices and industry developments by suppliersReasons To BuyBenchmark your sales and marketing spend with industry peers to effectively determinestrategyIdentify the specific marketing approaches your competitors are using to win businessduring the recessionary climateBetter promote your business by aligning your capabilities and business practices with yourcustomer’s changing needs during thesetimes of market uncertaintySecure stronger customer relationships by understanding the leading business concerns andchanging strategies of packaging buyers
  2. 2. Predict how the industry will grow, consolidate and where it will stagnateUncover the business outlook, key challenges and opportunities identified by suppliers andbuyers in the industryKey HighlightsIndia, China and the Middle East are predicted to be the fastest growing regions amongdeveloping countries for the transport industry. The expansion of infrastructure activities,strong market potential and increase in passenger and cargo traffic in these regions arefueling growth.A total of 60% of respondents expect their companies to increase their marketingexpenditure over the next 12 months, with only 9% looking to decrease it.Overall, 46% of respondents from suppliers industry consider ability to target specificaudience niches to be a key factor in selection of a marketing vendor.TABLE OF CONTENTSLIST OF FIGURESLIST OF TABLES1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1) Online Survey2) Secondary Research3) Data Analysis and Report Writing4) Quality Control1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Industry Dynamics3.1 Revenue growth expectations3.1.1 Revenue growth expectations by company type3.1.2 Revenue growth expectations by region3.1.3 Revenue growth expectations by turnover3.1.4 Revenue growth expectations by senior level respondents3.1.5 Company revenue growth optimism, cross industry comparisons3.2 Future developments in business structure3.2.1 Future developments by buyers3.2.2 Future developments by suppliers3.3 Merger and acquisition activity predictions3.3.1 Merger and acquisition activity predictions by buyers3.3.2 Merger and acquisition activity predictions by suppliers
  3. 3. 3.3.3 Merger and acquisition activity predictions by region3.3.4 Merger and acquisition activity predictions by company turnover4 Transport Market Growth Outlook4.1 Demand in emerging markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats and Opportunities for the Transport Industry5.1 Leading business concerns for 2011–20125.1.1 Leading business concerns by company type in 2011–20125.1.2 Leading business concerns for 2011–2012 by region5.1.3 Leading business concerns by company turnover5.2 Key supplier actions to maintain and win buyer business5.2.1 Actions to maintain and secure buyer business by buyers5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by purchasing decision authority6 Transport Industry Supplier Marketing Expenditure Activity6.1 Annual marketing budgets: transport industry suppliers6.1.1 Annual marketing budgets by suppliers6.1.2 Annual marketing budgets by region6.1.3 Annual marketing budgets by turnover6.2 Planned change in marketing expenditure levels6.2.1 Planned change in marketing expenditure levels by suppliers6.2.2 Planned change in marketing expenditure levels by region6.2.3 Planned change in marketing expenditure levels by company turnover6.2.4 Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations(%), 20116.2.5 Net change in planned marketing expenditure in all industries6.3 Future investment by media channel6.3.1 Future investment by media channel by suppliers6.3.2 Future investment by media channel by region6.3.3 Planned change in procurement expenditure by company turnover6.4 Suppliers’ future investment in marketing and sales technology6.4.1 Planned investment in marketing and sales technologies by suppliers6.4.2 Planned investment in marketing and sales technologies by region6.4.3 Planned investment in marketing and sales technologies by company turnover
  4. 4. 7 Marketing and Sales Behaviors and Strategies in 2011–20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key marketing aims of suppliers7.1.2 Key marketing aims by region7.1.3 Key marketing aims by company turnover7.1.4 Key marketing aims by revenue growth expectations7.2 Essential amendments to marketing activities in 2011–20127.2.1 Amendments to marketing activities by suppliers7.2.2 Amendments to marketing activities by region7.2.3 Amendments to marketing activities by company turnover7.3 Use of new media for business prospects7.3.1 Use of new media by region7.3.2 Use of new media by company turnover7.4 Critical success factors for choosing a marketing agency7.4.1 Critical success factors: by region7.4.2 Critical success factors: by company turnover8 Appendix8.1 Survey results8.2 Methodology8.3 Contact us8.4 About ICD Research8.5 DisclaimerList of TablesTable 1: Total Global Transport Industry Survey Respondents by Company Type, 2011Table 2: Buyer Respondents by Job Role (%), 2011Table 3: Buyer Respondents by Global Company Turnover (%), 2011Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011Table 5: Buyer Respondents by Region (%), 2011Table 6: Supplier Respondents by Job Role (%), 2011Table 7: Supplier Respondents by Global Company Turnover (%), 2011Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011Table 9: Supplier Respondents by Region (%), 2011Table 10: Revenue Growth Optimism (%), 2010’2011Table 11: Revenue Growth Optimism by Company Type (%), 2010’2011Table 12: Revenue Growth Optimism by Region (%), 2010’2011Table 13: Revenue Growth Optimism by Turnover (%), 2011Table 14: Revenue Growth Optimism by Senior-Level Respondents (%), 2011Table 15: Key Expected Changes in Business Structure (% Rail Industry BuyerRespondents), 2011Table 16: Key Expected Changes in Business Structure (% Road Industry BuyerRespondents), 2011Table 17: Key Expected Changes in Business Structure (% Ship Industry BuyerRespondents), 2011Table 18: Key Expected Changes in Business Structure (% Supplier Respondents), 2011Table 19: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 2010’2011Table 20: Merger and Acquisition Activity Expectations by Road Industry Buyers, 2010’2011Table 21: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 2010’2011
  5. 5. Table 22: Merger and Acquisition Activity Expectations by Suppliers, 2010’2011Table 23: Merger and Acquisition Activity Expectations by Region, 2011Table 24: Merger and Acquisition Activity Expectations by Company Turnover, 2011Table 25: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011Table 26: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011Table 27: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011Table 28: Demand in Emerging Markets (% Supplier Respondents), 2011Table 29: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011Table 30: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011Table 31: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011Table 32: Growth Expectations in Developed Countries by Suppliers (%), 2011Table 33: Leading Business Concerns by Company Type (%), 2011’2012Table 34: Leading Business Concerns by Region (%), 2011’2012Table 35: Leading Business Concerns by Company Turnover (%), 2011’2012Table 36: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Table 37: Actions to Maintain and Secure Buyer Business ‘ Buyer vs. Supplier Responses(%), 2011Table 38: Actions to Maintain and Secure Buyer Business by Region (%), 2011Table 39: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Table 40: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011Table 41: Annual Marketing Budgets: Supplier Responses (%), 2010’2011Table 42: Annual Marketing Budgets by Region (%), 2011Table 43: Annual Marketing Budgets by Company Turnover (%), 2011Table 44: Planned Change in Marketing Expenditure: Supplier Responses (%), 2010’2011Table 45: Planned Change in Marketing Expenditure Levels by Region (%), 2011Table 46: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011Table 47: Net Change in Planned Marketing Expenditure, All Industries (%) 2011Table 48: Future Investment by Media Channels: Supplier Responses, 2011Table 49: Planned Investment in Marketing and Sales Technologies (%), 2011Table 50: Planned Investment in Marketing and Sales Technologies by Region (%), 2011Table 51: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011Table 52: Key Marketing Aims: Supplier Responses (%), 2011Table 53: Amendments to Marketing Activities (%), 2011Table 54: Amendments to Marketing Activities by Region (%), 2011Table 55: Amendments to Marketing Activities by Company Turnover (%), 2011Table 56: Use of New Media by Suppliers (%), 2011Table 57: Use of New Media by Region (%), 2011Table 58: Use of New Media by Company Turnover (%), 2011Table 59: Critical Success Factors by Suppliers (%), 2011Table 60: Critical Success Factors by Region (%), 2011Table 61: Critical Success Factors by Company Turnover (%), 2011Table 62: Survey Results – Closed QuestionsList of FiguresFigure 1: Revenue Growth Optimism (%), 2010’2011Figure 2: Revenue Growth Optimism by Company Type (%), 2010’2011Figure 3: Revenue Growth Optimism by Region (%), 2010’2011
  6. 6. Figure 4: Revenue Growth Optimism by Turnover (%), 2011Figure 5: Revenue Growth Optimism by Senior-Level Respondents (%), 2011Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011Figure 7: Key Expected Changes in Business Structure (% Rail Industry BuyerRespondents), 2011Figure 8: Key Expected Changes in Business Structure (% Road Industry BuyerRespondents), 2011Figure 9: Key Expected Changes in Business Structure (% Ship Industry BuyerRespondents), 2011Figure 10: Key Expected Changes in Business Structure, (% Supplier Respondents), 2011Figure 11: Merger and Acquisition Activity Expectations by Rail Industry Buyers, 2010’2011Figure 12: Merger and Acquisition Activity Expectations by Road Industry Buyers, 2010’2011Figure 13: Merger and Acquisition Activity Expectations by Ship Industry Buyers, 2010’2011Figure 14: Merger and Acquisition Activity Expectations by Suppliers, 2010’2011Figure 15: Merger and Acquisition Activity Expectations by Region, 2011Figure 16: Merger and Acquisition Activity Expectations by Company Turnover, 2011Figure 17: Top 10 Growth Regions (%), 2011Figure 18: Top Five Emerging Markets (%), 2011Figure 19: Demand in Emerging Markets (% Rail Industry Buyer Respondents), 2011Figure 20: Demand in Emerging Markets (% Road Industry Buyer Respondents), 2011Figure 21: Demand in Emerging Markets (% Ship Industry Buyer Respondents), 2011Figure 22: Demand in Emerging Markets (% Supplier Respondents), 2011Figure 23: Demand in Emerging Markets by Region (%), 2011Figure 24: Demand in Emerging Markets by Company Turnover (%), 2011Figure 25: Top Five Developed Regions by Growth (%), 2011Figure 26: Growth Expectations in Developed Countries by Rail Industry Buyers (%), 2011Figure 27: Growth Expectations in Developed Countries by Road Industry Buyers (%), 2011Figure 28: Growth Expectations in Developed Countries by Ship Industry Buyers (%), 2011Figure 29: Growth Expectations in Developed Countries by Suppliers (%), 2011Figure 30: Growth Expectations in Developed Countries by Region (% ‘Increase’Responses), 2011Figure 31: Growth Expectations in Developed Countries by Turnover (% ‘Increase’Responses), 2011Figure 32: Leading Business Concerns (%), 2011’2012Figure 33: Leading Business Concerns (%), 2011’2012Figure 34: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Figure 35: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011Figure 36: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Figure 37: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority(%), 2011Figure 38: Annual Marketing Budgets: Supplier Responses (%), 2010’2011Figure 39: Annual Marketing Budgets by Region (%), 2011Figure 40: Annual Marketing Budgets by Company Turnover (%), 2011Figure 41: Planned Change in Marketing Expenditure: Supplier Responses (%), 2010’2011Figure 42: Planned Change in Marketing Expenditure Levels by Region (%), 2011Figure 43: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011Figure 44: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%),
  7. 7. 2011Figure 45: Future Investment by Media Channels: Supplier Responses, 2011Figure 46: Future Investment by Media Channels by Region (% ‘increase’ responses), 2011Figure 47: Future Investment by Media Channels by Company Turnover (% ‘increase’responses), 2011Figure 48: Planned Investment in Marketing and Sales Technologies (%), 2011Figure 49: Planned Investment in Marketing and Sales Technologies by Region (%), 2011Figure 50: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011Figure 51: Key Marketing Aims: Supplier Responses (%), 2011Figure 52: Key Marketing Aims by Region (%), 2011Figure 53: Key Marketing Aims by Company Turnover (%), 2011Figure 54: Key Marketing Aims by Revenue Growth Expectations (%), 2011Figure 55: Amendments to Marketing Activities (%), 2011Figure 56: Amendments to Marketing Activities by Region (%), 2011Figure 57: Amendments to Marketing Activities by Company Turnover (%), 2011Figure 58: Use of New Media by Suppliers (%), 2011Figure 59: Use of New Media by Region (%), 2011Figure 60: Use of New Media by Company Turnover (%), 2011Figure 61: Critical Success Factors by Suppliers (%), 2011Figure 62: Critical Success Factors by Region (%), 2011Figure 63: Critical Success Factors by Company Turnover (%), 2011Latest Market Research Reports: Global Touchless Sensing and Gesture Recognition Market (2010 – 2015) Global Water Treatment Chemicals Market in Soft Drinks By Type, Region and Process (2010 – 2015) ICD Global Top 40 Construction Companies Daptomycin- Comprehensive patent search Ixabepilone - Comprehensive patent search Pralatrexate- Comprehensive patent search Global Transport Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies The Peru Defense Industry – Market Opportunities and Entry Strategies Analyses and Forecasts to 2015 The Venezuelan Defense Industry – Market Opportunities and Entry Strategies Analyses and Forecasts to 2015 About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur FacebookPage: http://www.facebook.com/pages/ReportsnReports/191441427571689
  8. 8. Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106http://www.reportsnreports.com/Blog: http://www.reportsnreportsblog.com/

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