ReportsnReports – Global Hotel Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

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This report is the result of an extensive survey drawn from World Market Intelligence’s exclusive panel of leading hotel industry executives. It analyzes how hotel industry suppliers’ media spend, …

This report is the result of an extensive survey drawn from World Market Intelligence’s exclusive panel of leading hotel industry executives. It analyzes how hotel industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

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  • 1. Global Hotel Supplier Industry Outlook Survey 2011–2012: Industry Dynamics,Market Trends and Opportunities, Marketing Spend and Sales StrategiesReport SummarySynopsisThis report is the result of an extensive survey drawn from World Market Intelligence’sexclusive panel of leading hotel industry executives. It analyzes how hotel industrysuppliers’ media spend, marketing and sales strategies and business practices are set tochange in 2011–2012. This report gives you access to the media channel spending outlooks,media budgets, marketing agency selection criteria, business challenges and sales tactics ofleading suppliers. The report also identifies future growth of buyers and suppliers, M&A andinvestment expectations. This report not only grants access to the opinions and strategies ofbusiness decision makers and competitors, but also examines their actions surroundingbusiness priorities. The report also provides access to information categorized by region,company type and sizes.Buy Now: Hotel Supplier IndustryBrowse All: Latest Market Research ReportsScopeThe opinions and forward looking statements of 306 industry executives have been capturedin our in-depth survey, of which 45% represent Director and C-level respondentsThe research is based on primary survey research conducted by World Market Intelligenceaccessing its B2B panels comprised of senior marketing decision makers and leadingsupplier organizationsThe geographical scope of the research is global – drawing on the activity and expectationsof leading industry players across the Americas, Europe, Asia-Pacific and Africa and MiddleEastIn the report buyers identify what suppliers need to do to maintain their business and thekey actions being taken by industry players to overcome the leading business threatsKey topics covered include media spend activity, marketing and sales behaviors andstrategies by suppliers, as well as threats and opportunities, investment outlook andbusiness confidence among both buyers and suppliers.The report examines current practices and provides future expectations over the next 12–24monthsThe report provides qualitative analysis of the key industry threats and opportunities andcontains full survey resultsThis report covers data and analysis on media channel expenditure, marketing and salespractices and industry developments by suppliersReasons To BuyBenchmark your sales and marketing spend with industry peers to effectively determinestrategyIdentify the specific marketing approaches your competitors are using to win businessduring the recessionary climateBetter promote your business by aligning your capabilities and business practices with yourcustomer’s changing needs during these times of market uncertainty
  • 2. Secure stronger customer relationships by understanding the leading business concerns andchanging strategies of packaging buyersPredict how the industry will grow, consolidate and where it will stagnateUncover the business outlook, key challenges and opportunities identified by suppliers andbuyers in the industryKey HighlightsChina, India and Eastern Europe are predicted to be the fastest growing regions amongdeveloping countries for the hotel industry. The expansion of business activities in emergingmarkets, an increase in economic growth combined with changes in consumer lifestyles anda rise in disposable income are fuelling growth.A total of 53% of respondents expect their companies to increase their marketingexpenditure over the next 12 months, with only 11% looking to decrease it.Overall, 55% of respondents from suppliers industry consider ability to target specificaudience niches to be a key factor in selection of a marketing vendorTable of ContentsTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLES1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1) Online Survey3) Data Analysis and Report Writing4) Quality Control1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Industry Dynamics3.1 Revenue growth expectations3.1.1 Revenue growth expectations by company type3.1.2 Revenue growth expectations by region3.1.3 Revenue growth expectations by turnover3.1.4 Revenue growth expectations by senior level respondents3.2 Future developments in business structure3.2.1 Future developments by buyers3.2.2 Future developments by suppliers3.3 Merger and acquisition activity predictions3.3.1 Merger and acquisition activity predictions by buyers3.3.2 Merger and acquisition activity predictions by suppliers
  • 3. 3.3.3 Merger and acquisition activity predictions by region3.3.4 Merger and acquisition activity predictions by company turnover4 Hotel Industry Market Growth Outlook4.1 Demand in emerging markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats And Opportunities for the Hotel Industry5.1 Leading business concerns for 2011–20125.1.1 Leading business concerns for by company type5.1.2 Leading business concerns by region5.1.3 Leading business concerns by company turnover5.2 Key supplier actions to maintain and win buyer business5.2.1 Actions to maintain and secure buyer business by buyers5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by purchasing decision authority6 Hotel Industry Supplier Marketing Spend Activity6.1 Annual marketing budgets: hotel industry suppliers6.1.1 Annual marketing budgets by company turnover6.2 Planned change in marketing expenditure levels6.2.1 Planned change in marketing expenditure levels by region6.2.2 Planned change in marketing expenditure levels by company turnover6.2.3 Planned change in marketing expenditure levels by revenue growth expectations6.2.4 Net change in planned marketing expenditure6.3 Future investment by media channel6.3.1 Future investment by media channel by region6.3.2 Planned change in procurement spend by company turnover6.4 Suppliers’ future investment in marketing and sales technology6.4.1 Planned investment in marketing and sales technologies by region6.4.2 Planned investment in marketing and sales technologies by company turnover7 Marketing and Sales Behaviors and Strategies in 2011–20127.1 Key marketing aims of suppliers for 2011–20127.1.1 Key marketing aims by region7.1.2 Key marketing aims by company turnover7.1.3 Key marketing aims by revenue growth expectations7.2 Essential amendments to marketing activities in 2011–20127.2.1 Amendments to marketing activities by region
  • 4. 7.2.2 Amendments to marketing activities by company turnover7.3 Use of new media for business prospects7.3.1 Use of new media by region7.3.2 Use of new media by company turnover7.4 Critical success factors for choosing a marketing agency7.4.1 Critical success factors: by region7.4.2 Critical success factors: by company turnover8 Appendix8.1 Full survey results – closed questions8.2 Methodology8.3 Contact us8.4 About World Market Intelligence8.5 DisclaimerList of TablesTable 1: Total Global Hotel Industry Survey Respondents by Company Type, 2011Table 2: Buyer Respondents by Job Role (%), 2011Table 3: Buyer Respondents by Global Company Turnover (%), 2011Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011Table 5: Buyer Respondents by Region (%), 2011Table 6: Supplier Respondents by Job Role (%), 2011Table 7: Supplier Respondents by Global Company Turnover (%), 2011Table 8: Supplier Respondents by Total Number of Employees in Organization (%), 2011Table 9: Supplier Respondents by Region (%), 2011Table 10: Revenue Growth Optimism (%), 2009–2011Table 11: Revenue Growth Optimism by Buyers (%), 2009–2011Table 12: Revenue Growth Optimism by Suppliers (%), 2009–2011Table 13: Revenue Growth Optimism by Region (%), 2009–2011Table 14: Revenue Growth Optimism by Turnover (%), 2011Table 15: Revenue Growth Optimism by Senior Level Respondents (%), 2011Table 16: Key Expected Changes In Business Structure in the Hotel Owners and Operators(%), 2011Table 17: Key Expected Changes In Business Structure in the Hotel Industry Suppliers (%),2011Table 18: Merger and Acquisition Activity Expectations Hotel Owners and Operators (%),2009–2011Table 19: Merger and Acquisition Activity Expectations Hotel Industry Suppliers (%), 2009–2010–2011Table 20: Merger and Acquisition Activity Expectations by Region (%), 2011Table 21: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011Table 22: Demand in Emerging Markets by Hotel Owners and Operators (%), 2011Table 23: Demand in Emerging Markets by Hotel Industry Suppliers (%), 2011Table 24: Growth Expectations in Developed Countries by Hotel Owners and Operators (%),2011Table 25: Growth Expectations in Developed Countries by Hotel Industry Suppliers (%),2011Table 26: Leading Business Concerns (%), 2009–2011Table 27: Leading Business Concerns by Company Type (%), 2011–2012
  • 5. Table 28: Leading Business Concerns by Region (%), 2011–2012Table 29: Leading Business Concerns by Company Turnover (%), 2011–2012Table 30: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Table 31: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011Table 32: Actions to Maintain and Secure Buyer Business by Region (%), 2011Table 33: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Table 34: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011Table 35: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2010–2011Table 36: Annual Marketing Budgets by Company Turnover (%), 2011Table 37: Planned Change in Marketing Expenditure Levels: Hotel Industry Suppliers (%) ,2010–2011Table 38: Planned Change in Marketing Expenditure Levels by Region (%), 2011Table 39: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011Table 40: Net Change in Planned Marketing Expenditure, All Industries (%) 2011Table 41: Future Investment by Media Channels : Hotel Industry Suppliers, 2011Table 42: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011Table 43: Planned Investment in Marketing and Sales Technologies by Region (%), 2011Table 44: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011Table 45: Key Marketing Aims: Hotel Industry Suppliers (%), 2011Table 46: Amendments to Marketing Activities (% Supplier Comparison), 2011Table 47: Amendments to Marketing Activities by Region (%), 2011Table 48: Amendments to Marketing Activities by Company Turnover (%), 2011Table 49: Use of New Media by Suppliers (% Supplier Comparison), 2011Table 50: Use of New Media by Region (% ), 2011Table 51: Use of New Media by Company Turnover (% ), 2011Table 52: Critical Success Factors: Hotel Industry Suppliers (% ), 2010–2011Table 53: Critical Success Factors by Region (% ), 2011Table 54: Critical Success Factors by Company Turnover (% ), 2011Table 55: Survey Results – Closed QuestionsList of FiguresFigure 1: Revenue Growth Optimism (%), 2009–2011Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2011Figure 3: Revenue Growth Optimism by Region (%), 2009–2010–2011Figure 4: Revenue Growth Optimism by Turnover (%), 2011Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011Figure 7: Key Expected Changes In Business Structure in the Hotel Owners and Operators(%), 2011Figure 8: Key Expected Changes In Business Structure in the Hotel Industry Suppliers (%),2011Figure 9: Merger and Acquisition Activity Expectations Hotel Owners and Operators (%),2009–2011Figure 10: Merger and Acquisition Activity Expectations Hotel Industry Suppliers (%), 2009–
  • 6. 2011Figure 11: Merger and Acquisition Activity Expectations by Region (%), 2011Figure 12: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011Figure 13: Top Ten Growth Regions (%), 2011Figure 14: Top Five Emerging Markets, 2011Figure 15: Demand in Emerging Markets by Hotel Owners and Operators (%), 2011Figure 16: Demand in Emerging Markets by Hotel Industry Suppliers (%), 2011Figure 17: Demand in Emerging Markets by Region (%), 2011Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011Figure 19: Top Five Developed Markets, 2011Figure 20: Growth Expectations in Developed Countries by Hotel Owners and Operators(%), 2011Figure 21: Growth Expectations in Developed Countries by Hotel Industry Suppliers (%),2011Figure 22: Growth Expectations in Developed Countries by Region (% ‘Increase’Responses), 2011Figure 23: Growth Expectations in Developed Countries by Company Turnover (%‘Increase’), 2011Figure 24: Leading Business Concerns (%), 2011–2011Figure 25: Leading Business Concerns (%), 2011–2011Figure 26: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Figure 27: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority(%), 2011Figure 30: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2010–2011Figure 31: Annual Marketing Budgets by Company Turnover (%), 2011Figure 32: Planned Change in Marketing Expenditure Levels: Hotel Industry Suppliers (%) ,2010–2011Figure 33: Planned Change in Marketing Expenditure Levels by Region (%), 2011Figure 34: Planned Change in Marketing Expenditure Levels by Company Turnover (%),2011Figure 35: Planned Change in Marketing Expenditure Levels by Revenue GrowthExpectations (%), 2011Figure 36: Future Investment by Media Channels : Hotel Industry Suppliers, 2011Figure 37: Future Investment by Media Channels by Region (% increase responses), 2011Figure 38: Future Investment by Media Channels by Company Turnover (% increaseresponses), 2011Figure 39: Planned Investment in Marketing and Sales Technologies (% SupplierComparison), 2011Figure 40: Planned Investment in Marketing and Sales Technologies by Region (%), 2011Figure 41: Planned Investment in Marketing and Sales Technologies by Company Turnover(%), 2011Figure 42: Key Marketing Aims: Hotel Industry Suppliers (%), 2011Figure 43: Key Marketing Aims by Region (%), 2011Figure 44: Key Marketing Aims by Company Turnover (%), 2011Figure 45: Key Marketing Aims by Revenue Growth Expectations (%), 2011Figure 46: Amendments to Marketing Activities (% Supplier Comparison), 2011
  • 7. Figure 47: Amendments to Marketing Activities by Region (%), 2011Figure 48: Amendments to Marketing Activities by Company Turnover (%), 2011Figure 49: Use of New Media by Suppliers (% Supplier Comparison), 2011Figure 50: Use of New Media by Region (% ), 2011Figure 51: Use of New Media by Company Turnover (% ), 2011Figure 52: Critical Success Factors: Hotel Industry Suppliers (% ), 2010–2011Figure 53: Critical Success Factors by Region (% ), 2011Figure 54: Critical Success Factors by Company Turnover (% ), 2011Latest Market Research Reports:Africa LNG Market Outlook – New Opportunities, Trends and Drivers to 2020Monthly Global LNG Trade & Price Database, 2010Africa LNG Industry Outlook to 2020- Analysis of Trade pattern, pricing, supply-demand,capacity, competition, technology and terminalsGlobal Pharmaceutical Industry Outlook Survey 2011–2012: Industry Dynamics, MarketTrends and Opportunities, Buyer Spend and Procurement StrategiesArgentina Retail Report Q3 2011Egypt Water Report Q3 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comBlog: http://www.reportsnreportsblog.com