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ReportsnReports – Global Hotel Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies

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China, Brazil and Eastern Europe are predicted to be the fastest growing regions among developing countries for the hotel industry. The expansion of business activities in emerging markets, an …

China, Brazil and Eastern Europe are predicted to be the fastest growing regions among developing countries for the hotel industry. The expansion of business activities in emerging markets, an increase in economic growth combined with changes in consumer lifestyles and a rise in disposable income are fuelling growth.

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  • 1. Global Hotel Industry Outlook Survey 2011–2012: Industry Dynamics, MarketTrends and Opportunities, Buyer Spend and Procurement StrategiesReport SummarySynopsisThis report is the result of an extensive survey drawn from World Market Intelligence’sexclusive panel of leading hotel industry executives. It analyzes how hotel companies’procurement expenditure, business strategies and practices are set to change in 2011–2012. This report gives you access to the category-level spending outlooks, budgets,supplier selection criteria, business challenges and investment opportunities of leadingpurchase decision makers. The report also identifies future growth of buyers and suppliers,M&A and e-procurement. This report not only grants access to the opinions and strategies ofbusiness decision makers and competitors, but also examines their actions surroundingbusiness priorities. The report also provides access to information categorized by region,company type and sizes.Buy Now: Hotel IndustryBrowse All: Latest Market Research ReportsBrowse All: Surgical Equipment Market Research ReportsScopeThe opinions and forward looking statements of 306 industry executives have been capturedin our in-depth survey, of which 45% represent Director and C-level respondentsThe research is based on primary survey research conducted by World Market Intelligenceaccessing its B2B panels comprised of senior purchase decision makers and leading supplierorganizationsThe geographical scope of the research is global – drawing on the activity and expectationsof leading industry players across the Americas, Europe, Asia-Pacific and Africa and MiddleEastThis report covers data and analysis on buyer expenditure, procurement and industrydevelopmentsKey topics covered include hotel industry buyer expenditure activity, procurement behaviorsand strategies, threats and opportunities, economic outlook and business confidence.In the report buyers identify what suppliers need to do to maintain their business and thekey actions being taken by industry players to overcome the leading business threatsThe report examines current practices and provides future expectations over the next 12-24monthsThe report provides qualitative analysis of the key industry threats and opportunities andcontains full survey resultsReasons To BuyDrive revenues by understanding future product investment areas and growth regionsFormulate effective sales and marketing strategies by identifying how buyer budgets arechanging and direction of spend in the future
  • 2. Better promote your business by aligning your capabilities and business practices with yourcustomer’s changing needsSecure stronger customer relationships by understanding the leading business concerns andchanging strategies of industry buyersPredict how the industry will grow, consolidate and where it will stagnateUncover the business outlook, key challenges and opportunities identified by suppliers andbuyersKey HighlightsChina, Brazil and Eastern Europe are predicted to be the fastest growing regions amongdeveloping countries for the hotel industry. The expansion of business activities in emergingmarkets, an increase in economic growth combined with changes in consumer lifestyles anda rise in disposable income are fuelling growth.The majority of the hotel operators will be increasing procurement spend over the next 12months. The average size of the annual procurement budgets of the companies is US$67.8millionOverall, 51% of respondents from hotel operators agree that in order to maintain and wintheir business, suppliers will have to improve customer serviceTable of ContentsTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLES1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1) Online Survey3) Data Analysis and Report Writing4) Quality Control1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Industry Dynamics3.1 Revenue growth expectations3.1.1 Revenue growth expectations by company type3.1.2 Revenue growth expectations by region3.1.3 Revenue growth expectations by turnover3.1.4 Revenue growth expectations by senior level respondents3.2 Future developments in business structure3.2.1 Future developments by buyers3.2.2 Future developments by suppliers3.3 Merger and acquisition activity predictions3.3.1 Merger and acquisition activity predictions by buyers3.3.2 Merger and acquisition activity predictions by suppliers
  • 3. 3.3.3 Merger and Acquisition activity predictions by region3.3.4 Merger and acquisition activity predictions by company turnover4 Hotel Industry Market Growth Outlook4.1 Demand in emerging markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region4.1.4 Demand in emerging markets by company turnover4.2 Growth expectations in developed countries4.2.1 Growth expectations in developed countries by buyers4.2.2 Growth expectations in developed countries by suppliers4.2.3 Growth expectations in developed countries by region4.2.4 Growth expectations in developed countries by company turnover5 Threats And Opportunities for the Hotel Industry5.1 Leading business concerns for 2011–20125.1.1 Leading business concerns for 2011–2012 company type5.1.2 Leading business concerns for 2011–2012 by region5.1.3 Leading business concerns by company turnover5.2 Key supplier actions to maintain and win buyer business5.2.1 Actions to maintain and secure buyer business by buyers5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover5.2.4 Actions to maintain and secure buyer business by procurement budget5.2.5 Actions to maintain and secure buyer business by purchasing decision authority6 Hotel Industry Buyer Spend Activity6.1 Annual procurement budgets6.1.1 Annual procurement budgets by company type6.1.2 Annual procurement budgets by region6.1.3 Annual procurement budgets by company turnover6.2 Planned change in procurement spend6.2.1 Planned change in procurement spend by region6.2.2 Planned change in procurement spend by company turnover6.3 Planned change in procurement spend by product and service category6.3.1 Planned change in procurement spend by product and service category – region6.3.2 Planned change in procurement spend by product and service category – companyturnover6.4 Variations in regional supplier prices6.4.1 Variations in regional supplier prices by region6.4.2 Variations in regional supplier prices by company turnover7 Procurement Behaviors and Strategies7.1 Critical success factors for supplier selection7.2 Future procurement objectives7.2.1 Future procurement objectives by region7.2.2 Future procurement objectives by company turnover7.3 E-procurement
  • 4. 7.3.1 E-procurement by region7.3.2 E-procurement by company turnover8 Appendix8.1 Full survey results8.2 Methodology8.3 Contact us8.4 About World Market Intelligence8.5 DisclaimerList of TablesTable 1: Total Global Hotel Industry Survey Respondents by Company Type, 2011Table 2: Buyer Respondents by Job Role (%), 2011Table 3: Buyer Respondents by Global Company Turnover (%), 2011Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011Table 5: Buyer Respondents by Region (%), 2011Table 6: Supplier Respondents by Job Role (%), 2011Table 7: Supplier Respondents by Global Company Turnover (%), 2011Table 8: Supplier Respondents by Total Number of Employees in Organization (%), 2011Table 9: Supplier Respondents by Region (%), 2011Table 10: Revenue Growth Optimism (%), 2009–2011Table 11: Revenue Growth Optimism by Buyers (%), 2009–2011Table 12: Revenue Growth Optimism by Suppliers (%), 2009–2011Table 13: Revenue Growth Optimism by Region (%), 2009–2011Table 14: Revenue Growth Optimism by Turnover (%), 2011Table 15: Revenue Growth Optimism by Senior Level Respondents (%), 2011Table 16: Key Expected Changes In Business Structure in the Hotel Owners and Operators(%), 2011Table 17: Key Expected Changes In Business Structure in the Hotel Industry Suppliers (%),2011Table 18: Merger and Acquisition Activity Expectations Hotel Owners and Operators, 2009–2010–2011Table 19: Merger and Acquisition Activity Expectations Hotel Industry Suppliers, 2009–2010–2011Table 20: Merger and Acquisition Activity Expectations by Region, 2011Table 21: Merger and Acquisition Activity Expectations by Company Turnover, 2011Table 22: Demand in Emerging Markets by Hotel Owners and Operators (%), 2011Table 23: Demand in Emerging Markets by Hotel Industry Suppliers (%), 2011Table 24: Growth Expectations in Developed Countries by Hotel Owners and Operators (%),2011Table 25: Growth Expectations in Developed Countries by Hotel Industry Suppliers (%),2011Table 26: Leading Business Concerns (%), 2009–2011Table 27: Leading Business Concerns by Company Type (%), 2011–2012Table 28: Leading Business Concerns by Region (%), 2011–2012Table 29: Leading Business Concerns by Company Turnover (%), 2011–2012Table 30: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Table 31: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011
  • 5. Table 32: Actions to Maintain and Secure Buyer Business by Region (%), 2011Table 33: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Table 34: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011Table 35: Annual Procurement Budgets of Hotel Buyers in US$ (%), 2009–2011Table 36: Annual Procurement Budgets vs. Cost Containment (%), 2011Table 37: Annual Procurement Budgets in US$ by Company Type (%), 2011Table 38: Annual Procurement Budgets in US$ by Region(%), 2011Table 39: Annual Procurement Budgets in US$ by Company Turnover (%), 2011Table 40: Increase in Revenue Growth vs. Procurement Budget (%), 2011Table 41: Expected Change in Total Procurement Expenditure of Hotel Buyers (%), 2011Table 42: Expected Change in Total Procurement Expenditure by Region (%), 2011Table 43: Expected Change in Total Procurement Expenditure by Company Turnover (%),2011Table 44: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011Table 45: Future Change in Expenditure by Product and Service Category, Hotel Operators(%), 2011Table 46: Variations in Regional Supplier Prices (%), 2011Table 47: Variations in Regional Supplier Prices by Region (%), 2011Table 48: Variations in Regional Supplier Prices by Company Turnover (%), 2011Table 49: Critical Success Factors for Supplier Selection – Buyers vs. Supplier, 2011Table 50: Future Procurement Objectives (%), 2011Table 51: Future Procurement Objectives by Region (%), 2011Table 52: Future Procurement Objectives by Company Turnover (%), 2011Table 53: E–Procurement: Level of Implementation (%), 2011Table 54: Procurement Budget Increase vs. E-Procurement (%), 2011Table 55: E–Procurement: Level of Implementation by Region (%), 2011Table 56: E–Procurement: Level of Implementation by Company Turnover (%), 2011Table 57: Survey Results – Closed QuestionsList of FiguresFigure 1: Revenue Growth Optimism (%), 2009–2011Figure 2: Revenue Growth Optimism by Company Type(%), 2009–2011Figure 3: Revenue Growth Optimism by Region (%), 2009–2010–2011Figure 4: Revenue Growth Optimism by Turnover (%), 2011Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011Figure 7: Key Expected Changes In Business Structure in the Hotel Owners and Operators(%), 2011Figure 8: Key Expected Changes In Business Structure in the Hotel Industry Suppliers (%),2011Figure 9: Merger and Acquisition Activity Expectations Hotel Owners and Operators, 2009–2010–2011Figure 10: Merger and Acquisition Activity Expectations Hotel Industry Suppliers, 2009–2011Figure 11: Merger and Acquisition Activity Expectations by Region, 2011Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011Figure 2: Top Ten Growth Regions (%), 2011Figure 14: Top Five Emerging Markets, 2011Figure 15: Demand in Emerging Markets by Hotel Owners and Operators (%), 2011
  • 6. Figure 16: Demand in Emerging Markets by Hotel Industry Suppliers (%), 2011Figure 17: Demand in Emerging Markets by Region (%), 2011Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011Figure 19: Top Five Emerging Markets, 2011Figure 20: Growth Expectations in Developed Countries by Hotel Owners and Operators(%), 2011Figure 21: Growth Expectations in Developed Countries by Hotel Industry Suppliers (%),2011Figure 22: Growth Expectations in Developed Countries by Region (% ‘Increase’Responses), 2011Figure 23: Growth Expectations in Developed Countries by Company Turnover (%‘Increase’), 2011Figure 24: Leading Business Concerns (%), 2011–2011Figure 25: Leading Business Concerns (%), 2011–2011Figure 26: Actions to Maintain and Secure Buyer Business – Buyer Responses (%), 2011Figure 27: Actions to Maintain and Secure Buyer Business – Buyer vs. Supplier Responses(%), 2011Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority(%), 2011Figure 30: Annual Procurement Budgets of Hotel Buyers in US$ (%), 2009 and 2011Figure 31: Annual Procurement Budgets vs. Cost Containment (%), 2011Figure 32: Annual Procurement Budgets in US$ by Company Type (%), 2011Figure 33: Annual Procurement Budgets in US$ by Region(%), 2011Figure 34: Annual Procurement Budgets in US$ by Company Turnover (%), 2011Figure 35: Expected Change in Total Procurement Expenditure of Hotel Buyers (%), 2011Figure 36: Expected Change in Total Procurement Expenditure by Region (%), 2011Figure 37: Expected Change in Total Procurement Expenditure by Company Turnover (%),2011Figure 38: Future Change in Expenditure by Product and Service Category, Hotel Operators(%), 2011Figure 39: Future Increase in Expenditure by Product and Service Category, Hotel Buyers(%), 2011Figure 40: Future Increase in Expenditure by Product and Service Category by Region (%),2011Figure 41: Future Increase in Expenditure by Product and Service Category by Turnover(%), 2011Figure 42: Variations in Regional Supplier Prices (%), 2011Figure 43: Variations in Regional Supplier Prices by Region (%), 2011Figure 44: Variations in Regional Supplier Prices by Company Turnover (%), 2011Figure 45: Critical Success Factors for Supplier Selection – Buyers vs. Suppliers, 2011Figure 46: Critical Success Factors for Supplier Selection – Buyers vs. Suppliers, 2011Figure 47: Future Procurement Objectives (%), 2011Figure 48: E–Procurement: Level of Implementation (%), 2011Figure 49: E–Procurement: Level of Implementation by Region (%), 2011Figure 50: E–Procurement: Level of Implementation by Company Turnover (%), 2011
  • 7. Latest Market Research Reports:Africa LNG Market Outlook – New Opportunities, Trends and Drivers to 2020Monthly Global LNG Trade & Price Database, 2010Africa LNG Industry Outlook to 2020- Analysis of Trade pattern, pricing, supply-demand,capacity, competition, technology and terminalsGlobal Pharmaceutical Industry Outlook Survey 2011–2012: Industry Dynamics, MarketTrends and Opportunities, Buyer Spend and Procurement StrategiesArgentina Retail Report Q3 2011Egypt Water Report Q3 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: +1-888-989-8004 EXT 106E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comBlog: http://www.reportsnreportsblog.com