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ReportsnReports – China Advertising Industry Report, 2010-2011
 

ReportsnReports – China Advertising Industry Report, 2010-2011

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The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. ...

The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. However, influenced by related policies and advertisers’ preferences, each market segment presented different growth rates.

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    ReportsnReports – China Advertising Industry Report, 2010-2011 ReportsnReports – China Advertising Industry Report, 2010-2011 Document Transcript

    • China Advertising Industry Report, 2010-2011The sustained economic growth ensures the healthy development of advertising industry inChina. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5%from a year earlier. However, influenced by related policies and advertisers’ preferences,each market segment presented different growth rates.Buy Now: China Advertising IndustryBrowse All: Latest Market Research ReportsConcerning market segments, TV advertising with the market size of RMB133.1 billion stillremained the largest segmented market of advertising industry. Yet, the development of TVadvertising has been suppressed by online video advertising, which allures many TV stationssuccessively into the online video market.In 2010, the market size of online advertising kept the most rapid growth and reachedRMB38.7 billion in China, an 87% YoY rise. In particular, video, search engine, andcommunity were the top 3 advertising channels with the highest growth rate. In this year,the market size of online video advertising hit RMB 2.1billion, up 157.1% YoY; and theoperating income of key video websites including Youku, Tudou and Letv saw the YoYgrowth rates of 153%, 97.6% and 82.4%, respectively.The growth rate of outdoor advertising was only second to that of online advertising marketin China in 2010, and it increased by 23% YoY to RMB50.43 billion. The rapidly growingmedia distribution such as advertisement in the buses, subways and elevator roomsaccelerated the development of outdoor media. Beijing Bashi Media is primarily focusedupon advertising on public transportation and its operating income of advertising business in2010 rose 29.7% against the previous year. As for Vision China Media, it boasts China’slargest mobile TV advertising broadcast network which covers both buses and subways. InApr. 2011, Vision China Media continued to consolidate its business in Northeast China,acquiring a 3-year exclusive advertising right for the mobile TV on public transportation inShenyang city, Liaoning province, China.In 2010, the broadcast TV and print media advertising market kept steady growth in China,up 15.2% and 17.8% YoY respectively. However, being beaten by online advertising andoutdoor advertising, the market shares of broadcast TV and print media advertising in thetotal advertising market dropped 3.3 and 1.2 percentage points respectively.With the approach of 3G era, the prevalence of smart terminal such as smart phone andtablet PC as well as rapid evolution of wireless advertising market will promote thediversification of advertising industry in China.Table Of contents1.Macro-environment of Advertising Industry in China1.1 Economic Environment1. Policies and Regulations2. Overview of the Advertising Industry in China2.1 Sizes of Market Segments2.2 Advertisers
    • 3. Online Advertising Market in China3.1 Status Quo3.2 Development Trend of Market Segments3.2.1 Search Engine3.2.2 Online Retailing3.2.3 Video Ads3.3 Advertisers3.4 Sina3.4.1 Profile3.4.2 Operation3.5 Sohu3.5.1 Profile3.5.2 Operation3.6 Tencent3.6.1 Profile3.6.2 Operation3.7 Netease3.7.1 Profile3.7.2 Operation3.8 Baidu3.8.1 Profile3.8.2 Operation3.9 Google3.9.1 Profile3.9.2 Operation3.10 Youku3.11 Ku63.12 Tudou3.12.1 Profile3.12.2 Operation3.13 Letv3.13.1 Profile3.13.2 Operation4 Newspaper and Periodical Advertising Market4.1 Overview and Development Trend4.2 Advertiser4.3 Xinhua Media4.3.1 Profile4.3.2 Operation4.4 B-Ray Media4.4.1 Profile4.4.2 Operation4.4.3 Advertising Business4.5 Chongqing Newspapering4.5.1 Profile4.5.2 Analysis of Four Major Newspapers4.6 China South Publishing & Media Group
    • 4.6.1 Profile4.6.2 Operation4.6.3 Advertising Business4.7 Chinese Universe Publishing and Media4.7.1 Profile4.7.2 Operation5 Outdoor Advertising Market in China5.1 Overview and Development Trend5.2 Beijing Bashi Media5.2.1 Profile5.2.2 Operation5.2.3 Advertising Business5.2.4 Development Prospect5.3 Vision China Media5.3.1 Profile5.3.2 Operation5.3.3 Dynamics5.4 Air Media5.4.1 Profile5.4.2 Operation5.5 Focus Media5.5.1 Profile5.5.2 Operation5.6 Tulip Mega Media5.7 Unibank Media6 TV and Broadcast Advertising Market in China6.1 Overview and Development Trend6.2 CTV Media6.2.1 Profile6.2.2 Operation6.2.3 Advertising Business6.3 Gehua CATV6.3.1 Profile6.3.2 Operation6.4 Topway6.4.1 Profile6.4.2 Operation6.5 Yuan Chuan Radio Advertising7. Wireless Advertising Market in 20107.1 Overview and Development Trend7.2 Characteristics of Mobile Phone Media Advertising7.3 SWOT Analysis of Wireless Advertising7.4 Profitability of Wireless Advertising7.5 Linktone7.5.1 Profile7.5.2 Operation
    • List Of ChartsChina’s GDP and Growth Rate, 2006-2010Fixed Asset Investments in China, 2001-2010Growth Rates of Advertising Market Volume and GDP in China, 2003-2010Market Size and Market Share of Top 6 Media in China’s Advertising Industry, 2009-2010Media Cost of Top 5 Advertisers Industry in China, 2010Media Cost of Top 10 Advertisers in China, 2010Market Trend of Online Advertising in China, 2007-2010Advertising Revenue of Google and Key Internet Media in China, 2010Market Size and YoY Growth Rate of Search Engine in China, 2009-2010Shares of Search Engine Market in China by Revenue, 2010Transaction Volume Proportion of B2C and C2C in China Online Retailing Market, 2003-2013EChina Video Advertising Market Size, 2009-2011Q1Growth Rate of Advertising Cost of Top 10 Internet Advertisers in China, 2010Advertising Income and Non-advertising Income of Sina, 2009-2011Q1Cost of Advertising and Mobile Related Business of Sina, 2009-2011Q1Operating Income and Advertising Income of Sohu, 2009-2010Operating Income and YoY Change of Sohu by Business,2011Q1Gross Margin and YoY Change of Sohu by Business, 2011Q1Total Revenue and Advertising Revenue of Tencent, 2009-2011Q1Operating Income and Advertising Revenue of Netease, 2009-2010Operating Income and Advertising Revenue of Netease, 2011Q1Gross Margin of Key Business of Netease, 2011Q1Total Revenue of Baidu, 2006-2010Total Revenue and Advertisement Revenue of Baidu, 2008-2010Revenue of Google by Business, 2008-2011Q1Operating Income Structure of Google by Region, 2008-2010Advertising Revenue Structure of Youku, 2008-2011Q1Revenue of Ku6, 2008Q2-2010Q4Operating Income of Tudou, 2008-2010Operating Income of Toudu by Business, 2010Operating Income and Proportions Generated by Tudou’s Top 10 Clients, 2008-2010Advertising Income and Non-advertising Income of Letv, 2008-2010Operating Income and Gross Margin of Letv by Business, 2010Comparison between Letv and YoukuOperating Income and Net Income of Xinhua Media, 2007-2011Q1Operating Income of Xinhua Media by Sector or Product, 2010Operating Income of Xinhua Media by Region, 2010Operating Income and Total Profit of B-Ray Media, 2008-2011Q1Operating Income of B-Ray Media by Product, 2010Operating Income and Operating Profit of Advertising Business of Chengdu B-RayMedia,2008-2010Gross Margin of Advertising Business of B-Ray Media, 2008-2010Operating Income and Total Profit of China South Publishing & Media Group, 2008-2011Q1Operating Income of China South Publishing &Media Group by Business, 2008-2010Operating Income of Newspaper Business of China South Publishing & Media Group, 2010Operating Income and Proportion of Newspaper Advertising Business, Operating Profit and
    • Gross Margin of China South Publishing & Media Group, 2008-2010Operating Income and Total Profit of Chinese Universe Publishing and Media, 2008-2011Q1Operating Income of Chinese Universe Publishing and Media by Sector, 2010Gross Margin of Chinese Universe Publishing and Media by Sector, 2010Operating Income of Chinese Universe Publishing and Media by Product, 2010Gross Margin of Chinese Universe Publishing and Media by Product, 2010Characteristic of Different Kinds of Outdoor AdvertisementSegment Market Scale of Outdoor Electric Screen in China, 2009-2010H1Operating Income and Total Profit of Beijing Bashi Media, 2008-2011Q1Operating Income of Beijing Bashi Media by Sector, 2010Operating Income, Percentage and Gross Margin of Advertising Business of Beijing BashiMedia by Business, 2008-2010Total Revenue and Gross Profit of CTV Media, 2009-2010Total Revenue and Gross Profit of CTV Media, 2011Q1Total Revenue and Gross Profit of Air Media, 2009-2010Revenue and YoY Growth of Air Media by Business, 2010Total Revenue and Gross Profit of Air Media, 2010Q1-2011Q1Operating Income of Core Businesses of Focus Media, Q1-Q4, 2010Operating Income and YoY Growth of Core Businesses of Focus Media, 2011Q1Number of Screens of Tulip Mega Media in 18 Cities, 2010Media Network Distribution of Unibank MediaAdvertisement Revenue of Top 10 Local TV Stations, 2010Advertisement Revenue of Top 10 Local Radio Stations, 2010Operating Income and Total Profit of CTV Media,2008-2011Q1Operating Income of CTV Media by Business, 2008-2010Operating income of CTV Media’s Major Business by Region, 2008-2010Operating Income, Operating Profit and Gross Margin of Advertising Business of CTV MediaOperating Income and Total Profit of Gehua CATV, 2008-2011Q1Operating Income and Total Profit of Topway, 2008-2011Q1Gross Margin of Cable TV Service of Topway, 2008-2010Market Size of Mobile Internet Segments in China, 2006-2010Operating Income and Gross Profit of Linktone, 2009-2010Gross Margin of Linktone, 2009-2010Operating Income and Gross Profit of Linktone, 2011Q1Latest Market Research Reports:China Sling Industry Report, 2010-2011China Rare Earth Industry Report, 2010-2011Global and China Tablet PC Industry Chain Report, 2010-2011China Oilfield Service Industry Report, 2010-2011China Automotive Transmission Industry Report, 2010-2011Global and China Plastic Injection Molding Machine Industry Report, 2010-2011Global and China Toy Industry Report, 2010-2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.
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