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ReportsnReports - Omega-3: Global Product Trends and Opportunities
 

ReportsnReports - Omega-3: Global Product Trends and Opportunities

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Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of ...

Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of people who are specifically consuming omega-3 for health has increased dramatically over the past few years. Consumer demand for omega-3 products will continue to grow briskly over the 2011-2015 period, and will influence the activities of manufacturers and marketers worldwide in supplying omega-3 products across various categories and segments of consumer packaged goods (CPGs), including private label products.

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    ReportsnReports - Omega-3: Global Product Trends and Opportunities ReportsnReports - Omega-3: Global Product Trends and Opportunities Document Transcript

    • Omega-3: Global Product Trends and OpportunitiesReportsnReports.com adds Packaged Facts Market Research Report “The Latino HouseholdProducts Shopper’’ to its store.Omega-3 fatty acids are some of the most important nutrients to human health. Thenumber of consumers globally who are aware of omega-3 fatty acids and their role in healthis high, and the number of people who are specifically consuming omega-3 for health hasincreased dramatically over the past few years. Consumer demand for omega-3 productswill continue to grow briskly over the 2011-2015 period, and will influence the activities ofmanufacturers and marketers worldwide in supplying omega-3 products across variouscategories and segments of consumer packaged goods (CPGs), including private labelproducts.In Omega-3: Global Product Trends and Opportunities, Packaged Facts analyzes the futureof the global omega-3 market, and pinpoints opportunities in a $13 billion industry that isfar from reaching its saturation point. The link between “dietary supplements” (thetraditional method for boosting omega-3 intake) and consumer diets and grocery store foodproducts is becoming ever stronger. Moreover, consumers increasingly regard the healthand beauty products they use as extensions of the foods they eat and the nutritionalsupplements they take. What has emerged, therefore, is a continuum of nutrient-positionedproducts extending from whole foods (including natural and organic products) andfortified/functional foods through to nutritional supplements and personal care products. Inthe case of pet owners, this continuum also extends to pet foods (which are inherentlyfunctional), treats, supplements, and grooming products—essentially replicating the rangeof human products available.Moreover, a significant amount of nutrient-based new product development is driven by theconcept of “superfoods.” Although the concept of foods with pharmaceutical-grade benefitsflies in the face of a strong medical and regulatory community distinction between food anddrugs, “superfoods” has emerged as a powerful marketing concept—in part because it buildson age-old conventional wisdom and nutritional adages such as “an apple a day helps keepthe doctor away.” Omega-3’s widely accepted status as a “superfood,” in combination with aglobally expanding range of nutrient-based new product development across CPG markets,means that the market for omega-3 products will remain lively and opportunity-rich foryears to come.Scope of ReportThis report focuses on packaged retail products that are marketed as high in omega-3 fattyacids, whether these products are inherently high in omega-3 or purposefully enhanced orfortified with this nutritional content, and whether the omega-3 content is docosahexaenoicacid (DHA), eicosapentaenoic acid (EPA), or alpha linolenic acid (ALA).A number of marine and non-marine food sources inherently contain these omega-3 fattyacids, such as fish and fish oil, algal oil, canola oil, soybean oil, flaxseed, and walnuts.Therefore, packaged food products such as fish, breads (particularly those with seeds and
    • nuts), and nut or hemp milks may naturally contain high levels of omega-3. In addition,high omega-3 ingredients are commonly added to a range of packaged products to enhancetheir omega content.The geographic scope of this report is global, and the packaged consumer productcategories covered are: foods and beverages, which account for the bulk of the market;health and beauty care (HBC) products, primarily consisting of supplements; and petproducts, primarily dog or cat food.Report MethodologyThe information contained in this report was obtained from primary and secondary research.Primary research entailed participation in GOED Exchange 2011, the first internationalconference held by Global Organization for EPA and DHA Omega-3 (GOED Omega-3);Packaged Facts surveys of U.S. consumers; consultations with manufacturers and industryinsiders; and an on-site examination of retail products. Secondary research includedextensive Internet canvassing and research- and data-gathering from relevant consumerbusiness and trade publications; company information including annual reports, pressreleases, and conference calls; company profiles in trade and consumer publications;government reports; and other food and nutrition market reports by Packaged Facts. Salesestimates are based on analysis of data from the above sources.Table Of ContentsChapter 1: Executive SummaryScope of ReportReport MethodologyMarket OverviewKnowledge About Omega-3 Fatty Acids Advances QuicklyOpportunity-Rich Nutritional Product ContinuumFigure 1-1: The Continuum of Nutritional Product DevelopmentOver Last Decade, 27% Global CAGR in New Product IntroductionsAfter Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 SegmentsU.S. Accounts for 41% of New Product ActivityLatin America Jumps to 16% Share of New Product ActivityTable 1-1: Global Product Introductions with High-Omega Claims: By Geographic Region, 52Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent ofglobal total)Product Market Distribution of High-Omega ClaimsGlobal Omega-3 Consumer Packaged Products Market at $13 BillionFigure 1-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011$8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage ProductsTable 1-2: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2011 (in millions of dollars and percent change)U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 BillionU.S. Sales of Omega-3 Supplements at $1.3 BillionMarket Saturation Point for Omega-3 Is Far From ReachedIngredients, Recommended Intakes, & RegulationThree types of Omega-3sAlpha Linolenic Acid
    • DHA and EPATable 1-3: Omega-3 Fatty Acids: Nomenclature, Structure and Food SourceFish versus Algae versus FlaxIs Food Better than Supplements as a Delivery System for Omega-3?Omega-3 for Personal Care ProductsDietary Recommendations for Consuming Omega-3sRegulatory Developments in Europe Are Positives for MarketSupplier & Marketer ProfilesSupplier ProfilesMarketer ProfilesLooking Ahead: Market OpportunitiesKrill Shakes Up Supplement SegmentOmega-3 as SkincareChapter 2: Market OverviewKey PointsIntroduction to MarketScope of ReportReport MethodologyOmega-3 Fatty Acids—A Key to Human HealthStudies Support a Growing List of Health BenefitsThe Roles of DHA and EPA in Human HealthTable 2-1: Health Benefits Reported from Adequate Consumption of Omega-3 FattyAcidsInflammation and Omega-3Table 2-2: Selected Conditions and Diseases Associated With an Inflammatory ComponentFrom Supplements to Foods and BeveragesKnowledge About Omega-3 Fatty Acids Advances QuicklyIncreasing Use of Omega-3 in Foods and BeveragesOpportunity-Rich Nutritional Product ContinuumFigure 2-1: The Continuum of Nutritional Product DevelopmentGlobal Product Introduction TrendsOver Last Decade, 27% Global CAGR in New Product IntroductionsTable 2-3: Global Product Introductions: High-Omega vs. Other High-Nutrient Claims, 2001-2010 (number and percentage change)After Fish, Dog Food and Nutritional Supplements Are Most Active Omega-3 SegmentsU.S. Accounts for 41% of New Product ActivityTable 2-4: Global Product Introductions with High-Omega Claims by Product Category andSelected Segments: 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011(number and percent)Table 2-5: Global Product Introductions with High-Omega Claims: Overall andFood/Beverage by Top National Markets, 52 Weeks Ending July 31, 2011 (number andpercent of global total)Latin America Jumps to 16% Share of New Product ActivityTable 2-6: Global Product Introductions with High-Omega Claims: By Geographic Region, 52Weeks Ending July 31, 2006 vs. 52 Weeks Ending July 31, 2011 (number and percent of
    • global total)Product Market Distribution of High-Omega ClaimsTable 2-7: Product Introductions with High-Omega Claims by Product Category: By GlobalRegion and Selected Countries, 52 Weeks Ending July 31, 2006 vs. 52 Weeks Ending July31, 2011 (percent)Market Size and GrowthGlobal Omega-3 Consumer Packaged Products Market at $13 BillionFigure 2-2: Market Share for Global Omega-3 Products: Foods vs. Non-Foods, 2011$8 Billion in Global Retail Sales for Omega-3-Enhanced Food and Beverage ProductsTable 2-8: Global Retail Sales of Omega-3-Enhanced Food and Beverage Products, 2003-2011 (in millions of dollars and percent change)U.S. Retail Sales of High Omega-3 Food and Beverage Products Reach $4 BillionTable 2-9: U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With “HighOmega-3” or “High DHA” Claims, 2006-2010 (in millions of dollars)Table 2-10: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With“High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)Figure 2-3: Projected U.S. Retail Sales of Food and Beverage Products (Excluding Fish) With“High Omega-3” or “High DHA” Claims, 2011-2015 (in millions of dollars)U.S. Sales of Omega-3 Supplements at $1.3 BillionU.S. Market for DHA/EPA Ingredients at $1.6 BillionMarket Saturation Point for Omega-3 Is Far From ReachedChapter 3: Ingredients, Recommended Intakes, and RegulationKey PointsIngredientsThree types of Omega-3sAlpha Linolenic AcidDHA and EPATable 3-1: Omega-3 Fatty Acids: Nomenclature, Structure and Food SourceFormulations of Omega-3 Used in Foods and BeveragesTechniques Used to Prevent OxidationUse of PreservativesFish Are the Leading Source of Omega-3 OilsGrowing Concerns About Depletion of Sources for Fish OilAlgal Oil Is a Sustainable Source of DHAPlant OilsChoosing the Best OilFish versus Algae versus FlaxThe Basics on FlaxseedWalnuts a Good Source of ALANew Seed Oil and Plant Sources of ALAOmega-3 Fortification Capabilities and Formulation StrategiesOmega-3 Oils for SupplementsIs Food Better than Supplements as a Delivery System for Omega-3?Omega-3 for Personal Care Products
    • Organic Omega-3Recommended IntakesDietary Recommendations for Consuming Omega-3sEfforts to Establish Recommended Daily Allowances for EPA/DHAStandardizing the Percentage of DHA and EPA in Fish OilIs it Possible to Consume Too Much Omega-3?Regulatory Environment for Foods & BeveragesRegulatory Developments in Europe Are Positives for MarketEFSA Opinion on Labeling Reference Intake ValuesEuropean Food Safety Authority Dietary Reference Values AdoptedNutrition Claims Set by the EFSAEU Labeling Regulations Increase Confidence in MarketBut EU Regulation Fails to Distinguish Between EPA/DHA and ALACodex Committee Adopts Swiss Proposal to Develop Fish Oil StandardU.S. Regulatory Environment for Foods and BeveragesTable 3-2: Omega-3 Nutrient Content Claims Permitted in the United StatesU.S. Lags European Union in Regulations Relating to Omega-3The FDA Issues Qualified Health Claim for Omega-3sStructure/Function ClaimsTable 3-3: Omega-3 Structure/Function Claims on Selected U.S. Food and BeverageProductsNutrient Content ClaimsTable 3-4: Omega-3 Nutrient Content Claims on Selected U.S. Food and Beverage ProductsNCCAM Supports Benefits of Omega-3Chapter 4: Supplier ProfilesKey PointsCompanies ProfiledAHD InternationalCompetitive OverviewTable 4-1: Company Information for AHD InternationalOmega-3 ProductsFinancial PerformanceAker BioMarineCompetitive OverviewTable 4-2: Company Information for Aker BioMarineOmega-3 ProductsOmega-3 PartnershipsSustainability InitiativesFinancial PerformanceAurora AlgaeCompetitive OverviewTable 4-3: Company Information for Aurora AlgaeOmega-3 ProductsCompany StrategyBorregaard Industries / Denomega Nutritional OilsCompetitive OverviewTable 4-4: Company Information for Borregaard Industries
    • Omega-3 ProductsFinancial PerformanceCargillCompetitive OverviewTable 4-5: Company Information for CargillOmega-3 ProductsFinancial PerformanceDSM Nutritional ProductsCompetitive OverviewTable 4-6: Company Information for DSM Nutritional ProductsOmega-3 ProductsAcquisition of MartekExclusivity Arrangements with Major MarketersFinancial PerformanceEPAXCompetitive OverviewTable 4-7: Company Information for EPAXOmega-3 ProductsSustainability InitiativesFinancial PerformanceGlanbiaCompetitive OverviewTable 4-8: Company Information for GlanbiaOmega-3 ProductsFinancial PerformanceJedwards InternationalCompetitive OverviewTable 4-9: Company Information for Jedwards InternationalOmega-3 ProductsCompetitive StrategyNordic NaturalsCompetitive OverviewTable 4-10: Company Information for Nordic NaturalsOmega-3 ProductsSustainability InitiativesOcean Nutrition CanadaCompetitive OverviewTable 4-11: Company Information for Ocean Nutrition CanadaOmega-3 ProductsOmega-3 PartnershipsSustainability InitiativesFinancial PerformanceOmega ProteinCompetitive OverviewTable 4-12: Company Information for Omega Protein
    • Omega-3 ProductsFinancial PerformanceZymesCompetitive OverviewTable 4-13: Company Information for ZymesOmega-3 Products and Technology AdvancementsChapter 5: Marketer ProfilesKey PointsCompanies ProfiledAurora ProductsCompetitive OverviewTable 5-1: Company Information for Aurora ProductsOmega-3 ProductsFinancial PerformanceDrs. Foster & SmithCompetitive OverviewTable 5-2: Company Information for Drs. Foster & SmithOmega-3 ProductsFinancial PerformanceGeorge Weston FoodsCompetitive OverviewTable 5-3: Company Information for George Weston FoodsOmega-3 ProductsGFA BrandsCompetitive OverviewTable 5-4: Company Information for GFA BrandsOmega-3 ProductsGOOD Hemp ProductsCompetitive OverviewTable 5-5: Company Information for GOOD Hemp ProductsOmega-3 ProductsHain Celestial GroupCompetitive OverviewTable 5-6: Company Information for Hain Celestial GroupOmega-3 Productsmega-3 Partnershipsinancial PerformanceHappyBabyCompetitive OverviewTable 5-7: Company Information for Happy BabyOmega-3 ProductsL’OrealCompetitive OverviewTable 5-8: Company Information for L’OrealOmega-3 Productsustainability and Ethicsinancial Performance
    • MarsCompetitive OverviewTable 5-9: Company Information for MarsOmega-3 Productsustainability Initiativesinancial PerformanceNBTYCompetitive OverviewTable 5-10: Company Information for NBTYOmega-3 Productsmega-3 Product Label and Claims Controversyinancial PerformanceNestléCompetitive OverviewTable 5-11: Company Information for NestléOmega-3 ProductsFinancial PerformancePrairie Orchard FarmsCompetitive OverviewTable 5-12: Company Information for Prairie Orchard FarmsOmega-3 ProductsCompetitive StrategyStonyfield FarmCompetitive OverviewTable 5-13: Company Information for Stonyfield FarmOmega-3 ProductsCompetitive StrategyFinancial PerformanceUnileverCompetitive OverviewTable 5-14: Company Information for UnileverOmega-3 ProductsFinancial PerformanceChapter 6: Looking Ahead: Market OpportunitiesKey PointsThe Urgency of WellnessNew Findings on EPA/DHA and HealthFatty Oils Potentially Aid With Bipolar Disorder and AlcoholismOmega-3s Linked to Lower Risk of DiabetesOmega-3s and DepressionEU Regulatory Developments Set the PaceThe U.S. Lags the European Union in RegulationMore Options for Omega-3 on the PlateLooking Beyond Fish and Fish OilDHA/EPA Versus ALA: New OpportunitiesA Wider Sea of Sources: Krill and Calamari
    • Omega-3s in the Meat CaseChia and Hemp Propel ALA Market SegmentOpportunities in Fortified Beverages to Reach Wider Consumer MarketLatin America as Growth Market for Omega-3 BeveragesMaking Omega-3s Fun: Reaching ChildrenPrivate Label Opportunities Outside of North AmericaExpanding Middle Class in BRIC Countries Opens Up OpportunitiesAfrica and Middle East Have Lowest Levels of Fish ConsumptionConsumer Education Important for Nutritional SupplementsKrill Shakes Up Supplement SegmentOmega-3 as SkincareSea Buckthorn Berry for Anti-AgingDemand for Omega-3 Spills Over Into Pet MarketThe Internet and Untapped Consumer SegmentsCaveat: Too Much Science Can Scare Off Mainstream ConsumersAppendix: Addresses of Selected Marketers and OrganizationsLatest Market Research Reports: Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 3rd Edition Mobile Commerce in LTE: The Future of Commerce in 4G and Beyond Global Fetal (Labor & Delivery) and Neonatal Care Equipment Market (2011-2016) WiMAX-TDD/FDD Spectrum Analysis and Global Forecast (2011-2016) Global and China PV Ribbon Industry ( 2011 Deep Research Report ) Publishing for the PreK-12 Market 2011-2012 Remote and Wireless Patient Monitoring Markets Medical Imaging Markets: Image-Guided Surgery Trends in Trade Book Retailing 2011About Us:ReportsnReports is an online library of over 75,000 market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market researchreports.Follow us on Twitter: http://twitter.com/marketsreportsOur Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689Contact:Mr. Priyank7557 Rambler road,Suite 727, Dallas, TX 75231Tel: + 1 888 391 5441E-mail: sales@reportsandreports.comhttp://www.reportsnreports.comVisit Our Market Research Reports Blog