Norway Beer Market Insights 2012

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Norway Beer Market Insights 2012

  1. 1. Norway Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 106Price: Single User License – US$6688Product SynopsisA detailed market research report on the Norway beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Norway beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The Norwegian beer market continued its downward trend in 2011What are the key drivers behind recent market changes?The market is changing because of the increase in prices, a result of higher excise duty and anincrease in raw material costs . Poor summer weather was also a factor.What makes this report unique and essential to read?The Norway Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Norway Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  2. 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesBrewers are not allowed to advertise or promote their beers in any way and excise duty is raisedannually which in turn leads to increasing beer prices in retail and also on-premise channels.With the improving economy consumers are consuming less PL brands as seems to be the casein 2011.Cross border shopping and smuggling continues to impact home sales of beer.The increase in foreign travel has encouraged Norwegians to consume wine which has beengrowing steadily in recent years to the detriment of beer consumptions share.The new generation is not visiting pubs as frequently as their parents.Key HighlightsThe summer weather of 2011 was not particularly good and had an impact on the overallcommercial beverages market.VAT was raised in January 2012 from 14% to 15% for all non-alcoholic beverages including noalcohol beer.The excise duty was raised in 2011 and yet again in the 2012 budget by between 1.6-1.7%.The first 100cl can for beer was introduced, as a limited edition pack. The pack was verysuccessful with 500,000 cans produced and sold out by the end of June 2011.Low alcohol beer was a key priority for most of the beer producers again in 2011.
  3. 3. Get your copy of this report @http://www.reportsnreports.com/reports/194768-norway-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Norway Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 199832014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlook
  4. 4. Imports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011Table 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012F
  5. 5. Beer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESAASS BRYGGERI ASOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Aass Bryggeri Full Brand List, ABV%, Pack TypeTable - Aass Bryggeri Brand Volumes, 2007-2011GRANS BRYGGERI ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Grans Bryggeri Full Brand List, ABV%, Pack TypeTable - Grans Bryggeri Brand Volumes, 2007-2011HANSA BORG BRYGGERIER ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Hansa Borg Full Brand List, ABV%, Pack TypeTable - Hansa Borg Trade Brand Volumes, 2007-2011
  6. 6. INTERBEV ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - InterBev Full Brand List, ABV%, Pack TypeTable - InterBev Brand Volumes, 2007-2011MACK`S ØLBRYGGERI ASOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Mack Full Brand List, ABV%, Pack TypeTable - Mack Brand Volumes, 2007-2011RINGNES ASOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Ringnes Full Brand List, ABV%, Pack TypeTable - Ringnes Brand Volumes, 2007-2011UNION BRYGGERI ASOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Union Bryggeri Full Brand List, ABV%, Pack TypeTable - Union Bryggeri Brand Volumes, 2007-2011SMALLER BREWERSCoop Norge ASNorgesGruppen ASAMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossary
  7. 7. MapContact: sales@reportsandreports.com for more information.

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