Nigeria Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 57Price: Single User License – US$11792Product SynopsisA detailed market research report on the Nigeria beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Nigeria beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What makes this report unique and essential to read?The Nigeria Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Nigeria Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, and beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable and multi-serve vs single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices, are also included.Key Market IssuesThe on-going ban on imported beer gives free reign to locally based brewers- ConsolidatedBreweries, Nigerian Breweries and Guinness Nigeria- which all participated in the on-going marketexpansion last year.A negative impact on the beer market is the increasing attention being given to wine, which isperceived as healthier. Local wine processing is underdeveloped and expensive, presenting agood opportunity for foreign options.Nigeria is an attractive proposition for investors; however entry into the beer market is not easy asit is closely controlled by two powerful brewery groups: Heineken and Diageo.The spirits category is served by local and international products with the availability of cheapsingle-serve sachets of local spirits providing market access for low income consumers.Import volume in Nigeria is very small, accounting for much less than half a percent ofconsumption. Imports are mainly transit brands as the importation of all beer (amongst otherproducts) has been prohibited since 2003.Key HighlightsWith a population in excess of 155 m people, Nigeria is the most populous country in Africa, with45% of the population being under 15 years of age. At the same time, beer consumption sits atunder 10 liters per capita, which is low by international standards, and this situation offers ampleroom for significant market expansion.There was just one major new product launch last year (Harp Lime from Guinness Nigeria) in botha 33cl glass bottle and similar sized can. In addition, there were several new pack presentations.The market is partitioned into super premium, premium, mainstream and discount segments onthe one hand, and split between lager and stout/dark ale on the otherDespite the size of the Nigerian beer market, the number of available brands is quite limited, withjust 20 brands account for nearly 99% of consumption.Get your copy of this report @
http://www.reportsnreports.com/reports/191949-nigeria-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market Structure
BrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 2001-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012F
Brewer ProfilesCONSOLIDATED BREWERIESGUINNESS NIGERIAINTERNATIONAL BREWERIES ILESANIGERIAN BREWERIESPABOD/SABMILLERContact: firstname.lastname@example.org for more information.