Mobile Broadband Grand Prix 2012-2016Report Details:Published:February 2012No. of Pages: 240Price: Single User License – U...
•MBB would be roaring with 2.7 billion users globally by 2016. Asia Pacific would capture the lions chunk at over a billio...
2.3.1 Mobile Broadband2.3.2 Fixed-Line Broadband2.4 How Fixed-Line/ Wireless Broadband can Maneuver around Mobile Broadban...
3.2.4 T-Mobile Mobile Broadband Plans2.2.5 U.S. Cellular Mobile Broadband PlansTable 9: Mobile Broadband Plans in the US (...
3.4.4.2 TelstraTable 24: Telstras Monthly Postpaid MBB Plans3.4.4.3 Analysis of Mobile Broadband Plans in Australia3.5 Afr...
Table 44: Viva MBB Prepaid Plan3.6.3 Analyses of Middle East Mobile Broadband Plans4 Regional Mobile Broadband Forecasts –...
5.2.5.1.2 TIA-856 Revision 05.2.6 WiMAX (Worldwide Interoperability for Microwave Access)Table 49: Forecast for 3G+ Techno...
6.10.2 Europe (2011 – 2016F)Chart 40: MBB Connections and Penetration Rate in Europe (2010, 2011 - 2016F)Chart 41: MBB ARP...
(2010YE - 2016, millions)Chart 56: MBB Users Forecast for France (2010YE – 2016)Chart 57: MBB Users Forecast for Germany (...
Chart 70: Regional MMS Traffic (2010YE, billions)Chart 71: Regional MMS Traffic (2010YE, 2011 – 2016F, billions)Chart 72: ...
11.2 Case Study 2: NTT DoCoMo, Japan11.2.1 About the Operator11.2.2 Why NTT DoCoMo?Chart 100: Subscriber Base of NTT DoCoM...
11.5.1 About the Operator11.5.2 Rationale behind the CaseChart 120: Vodafone and Idea Cellular Users (February 2011, milli...
Chart 141: Worldwide LinkedIn Usage – Gender WiseChart 142: Top 10 Countries with LinkedIn Users (millions)Chart 143: Worl...
Chart 165: Comparison of Samsung Bada Mobile App Trends with Smartphones & FeaturePhones (2010 - 2011, percentage)Chart 16...
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Mobile Broadband Grand Prix 2012-2016

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Mobile Broadband Grand Prix 2012-2016

  1. 1. Mobile Broadband Grand Prix 2012-2016Report Details:Published:February 2012No. of Pages: 240Price: Single User License – US$3495Formula 1 MBB Strategies to Fuel-up ARPU Tanks, Fostering Consumer Adoption, LockingChurn, and Traffic Offloading Techniques in Rural & Urban Global Mobile Markets. Constitutingup-to-the-minute Case Studies, and much more...An accurate study of the present and the expected face of the telecom market based on detailedresearch by our experts has been supported by true data extracted from the grass root levels. Thisstudy is a conclusive report based on interviews, data mining techniques, in depth analysis,scrutiny of factual data and possible innovative propositions that could equip an entity to tackle theongoing advancements in the industry.Key Questions Answered•How to optimise data traffic so your networks breathe easier?•What are the latest penetration techniques MNOs are using across untapped markets?•How to drive consumer adoption of MBB across stubborn regions/ markets?•What are the most promising VAS offerings? What role innovative VAS would play in cutting down the churn, and adding numbers to your user base?•Which MBB Services would thunder in years ahead? What will be the supporting Business Models?•How to segment your MBB user class and cater to their personalised needs?•What are the top MBB Business Settings out there? How other players could learn from them?•How could the App community exploit opportunity of doing business with MNOs, Handset Makers and Store owners – and their best propositions?•Where are the niche markets for desired Mobile App returns; and how early movers can milk these opportunities?•What formulae do TeleResearch Labs advise to tap the unserved markets of AMEA?•What would be the psychology of smartphone users in next 6 years? What offerings smartphone makers can introduce to enchain the customer beyond conventional ‘Handset Sales business model?•How do MNOs, App Community and Handset Makers collaborate to spread the MBB Addiction?•What are the latest MBB threats? What old methods MNOs need to forget, and what are the latest out-of-the-box way outs?Key Forecasts
  2. 2. •MBB would be roaring with 2.7 billion users globally by 2016. Asia Pacific would capture the lions chunk at over a billion.•30% of all mobile phone users globally, would be MBB addicts by 2016.•By 2016, the MBB revenue of North America would be $81 billion - Over $100 billion short of that of Asia Pacific.•Total WiMAX-supported MBB subscribers would be 340 million by 2016.•MBB ARPU of Europe, as whole, would plummet to $0.19 by 2016.•Africa would rock at a 250% MBB leap each year till 2016.•Global mobile messaging revenues would cross $300 billion in 2016.•Global mobile app downloads would surpass 20 billion within 3 years.•Mobile Video would be muscling-on the global data traffic at a 68% share by 2016.Exclusive Analyses•Comparative growth projection of different mobile app platforms.•MBB ARPU projection of 6 global giants (2012 – 2016).•A macroscopic analyses of over 50 running & successful MBB plans, regionally.•A critical scrutiny and evaluation of the data offloading cargo.•Exhaustive 30+ Case Studies on Mobile messaging, VAS, 3G, 3G+ (HSPA & LTE), WiMAX, MNOs, Smartphone Makers and Mobile Apps.•Ground-breaking VAS ideas.•Over 20 Analyses by TeleResearch Labs on topics that were yet unexplored.Get your copy of this report @http://www.reportsnreports.com/reports/208705-mobile-broadband-grand-prix-2012-2016.htmlMajor points covered in Table of Contents of this report includeTable of Contents1 Executive Summary2 Competitive Strategies and Analyses of the Worldwide Mobile, Fixed-Line BroadbandOperators/ Vendors, and Propositions for 2012 - 20162.1 A Market Survey - Decoding the MBB Mindset of Consumers2.2 Fixed-Line Broadband versus Mobile Broadband – Their Past, Your FutureTable 1: Global Mobile Broadband and Fixed-Line Broadband Penetration (2010YE)Chart 1: Global Mobile Broadband and Fixed-Line Broadband Subscriber Base (2010YE, millions)Chart 2: Regional MBB Subscriber Base (2010YE, millions)Chart 3: Regional Fixed-Line Broadband Subscriber Base (2010YE, millions)Chart 4: Global Mobile Broadband and Fixed-Line Broadband Penetration Rate (2010YE)Chart 5: Global Mobile Broadband and Fixed-Line Broadband Annual Growth (Y-o-Y 2010)Table 2: Regional Mobile Broadband and Fixed-Line Broadband Subscription Rate per 100 People(2010YE)Chart 6: Regional MBB Subscription Rate per 100 People (2010YE)Chart 7: Regional Fixed-Line Broadband Subscription Rate per 100 people (2010YE)2.3 Pros and Cons of Mobile Broadband and Fixed-Line Broadband
  3. 3. 2.3.1 Mobile Broadband2.3.2 Fixed-Line Broadband2.4 How Fixed-Line/ Wireless Broadband can Maneuver around Mobile Broadband?2.5 Competitive Strategies for Mobile and Fixed-Line Broadband Players2.5.1 Fixed-Line Operators2.5.2 Fixed-Line Vendors2.5.3 Mobile Operators2.5.4 Mobile Vendors2.6 The Know-How of Prepaid and Postpaid MBB2.7 Viability, Comparison and Evaluation of the Different Internet Mediums2.7.1 Narrowband Dialup2.7.2 Narrowband ISDN2.7.3 DSL Broadband2.7.4 Cable Broadband2.7.5 Wireless Broadband2.7.6 Satellite Broadband2.8 Global Market Share of Different Connection Types (2010YE)Chart 8: Global Market Share of Different Broadband Connection Types (2010YE)Table 3: Comparison of Broadband and Narrowband3 Critical Evaluation of the Worldwide Mobile Broadband Plans, and Advisories – Operator-Wise3.1 Europe3.1.1 United KingdomTable 4: Comparison of Mobile Broadband Plans in the UK3.1.1.1 Analysis3.1.2 ItalyTable 5: Comparison of Mobile Broadband Plans in Italy3.1.2.1 Analysis3.1.3 GermanyTable 6: Comparison of Mobile Broadband Plans in Germany3.1.3.1 Analysis3.1.4 FranceTable 7: Comparison of Mobile Broadband Plans in France3.1.4.1 Analysis3.2 USA3.2.1 AT&T Mobile Broadband Plans3.2.1.1 AT&T Current Offerings and Future Strategy3.2.2 Verizon Wireless Mobile Broadband PlansTable 8: Verizons MBB Offerings3.2.2.1 Verizon Wireless LTE Offering, Future Strategy and Forecast3.2.3 Sprint Nextel Mobile Broadband Plans3.2.3.1 Sprint Nextel WiMAX Offering, Future Strategy and Forecast
  4. 4. 3.2.4 T-Mobile Mobile Broadband Plans2.2.5 U.S. Cellular Mobile Broadband PlansTable 9: Mobile Broadband Plans in the US (Q1 2011)3.2.6 Analysis of Mobile Broadband Plans in the US3.3 Latin America (Argentina, Brazil, Mexico)3.3.1 Argentina3.3.2 Brazil3.3.3 Mexico3.3.4 Analyses of Mobile Broadband Plans in Latin America (Argentina, Brazil and Mexico)3.4 Asia Pacific3.4.1 India3.4.1.1 Reliance (RCOM)Table 10: Reliance Mobile Broadband Plans3.4.1.2 BSNLTable 11: BSNLs Current 3G Prepaid Tariff Plan3.4.1.3 Bharti Airtel Ltd.Table 12: Bharti Airtel 3G Postpaid Plan3.4.1.4 Vodafone – MBB offerings in IndiaTable 13: Vodafones Postpaid Plans3.4.1.5 TATA Teleservices Ltd.Table 14: ‘Tata Photon Plus Prepaid Broadband TariffsTable 15: ‘Tata Photon Plus Time-Based Data Plans3.4.1.6 Analysis of Mobile Broadband Plans in India3.4.2 China3.4.2.1 China Mobile Ltd.Table 16: All inclusive Rental Charges (Includes USB Modem Stick & Allocated Data)Table 17: All inclusive Rental Charges (Includes Equipment & Allocated Data)3.4.2.2 China Mobile Hong Kong Ltd.Table 18: 3G Mobile Broadband Web Talk and Smartphone Tariff Plan3.4.2.3 China Unicom Ltd.Table 19: China Unicoms iPhone 4 16GB, 24 Months PlanTable 20: China Unicoms iPhone 4 32GB, 24 Months Plan3.4.2.4 Analysis of Mobile Broadband Plans in China3.4.3 Japan3.4.3.1 NTT DoCoMoTable 21: FOMA Basic Monthly Plans3.4.3.2 SoftbankTable 22: Softbanks White MBB Plan3.4.3.3 Analysis of Mobile Broadband Plans in Japan3.4.4 Australia3.4.4.1 iPrimus TelecomTable 23: iPrimuss Mobile Broadband Plans
  5. 5. 3.4.4.2 TelstraTable 24: Telstras Monthly Postpaid MBB Plans3.4.4.3 Analysis of Mobile Broadband Plans in Australia3.5 Africa3.5.1 South Africa3.5.1.1 MTN Mobile Broadband PlansTable 25: MTN Mobile Internet PackTable 26: MTN Mobile Internet Medium PlanTable 27: MTN Mobile Internet High Plan3.5.1.2 ZainTable 28: ‘Pay as you go eeZee e-GO PlanTable 29: Postpaid Zain e-GO Plan3.5.2 Ghana3.5.2.1 Zain3.5.3 Libya3.5.3.1 Vodafone Al MadarTable 30: Al Madars Raneen Prepaid PlanTable 31: Al Madars Tawasul Prepaid PlanTable 32: Al Madars Shabab Prepaid PlanTable 33: Al Madars Postpaid Plan3.5.4 Nigeria3.5.4.1 MTNTable 34: MTNs Data Plans/BundlesTable 35: MTNs Postpaid Plans3.5.5 Kenya3.5.5.1 Orange MobileTable 36: Oranges Prepaid Price PlanTable 37: Oranges Postpaid Price Plan3.5.5.2 SafaricomTable 38: Safaricoms Prepaid PlansTable 39: Safaricoms Postpaid Plans3.5.6 Analyses of Mobile Broadband Plans in Africa3.6 Middle East3.6.1 UAE AND KSA3.6.1.1 EtisalatTable 40: Etisalats Postpaid 3G MBB PlansTable 41: Etisalats Combined 3G Pre & Postpaid Plans3.6.2 Bahrain3.6.2.1 Bahrain Telecommunications Company (BATELCO)Table 42: Batelco 3G MBB Tariff Plan3.6.2.2 VivaTable 43: Viva MBB Postpaid Plans
  6. 6. Table 44: Viva MBB Prepaid Plan3.6.3 Analyses of Middle East Mobile Broadband Plans4 Regional Mobile Broadband Forecasts – Subscribers and Revenues 2012-20164.1 MBB Subscribers Forecast (2011 - 2016)Chart 9: Global MBB Subscribers Forecast (2010YE, 2011 – 2016, millions)Chart 10: Regional MBB Subscribers in Past (2010YE, millions)Chart 11: Regional MBB Subscribers in Past (2010YE, percentage)Chart 12: Regional MBB Subscribers Forecast (2011, millions)Chart 13: Regional MBB Subscribers Forecast (2016, millions)Chart 14: Regional MBB Subscribers Magnitude (2011 – 2016F)Table 45: Regional MBB Subscribers Forecast (2011 - 2016, millions)Chart 15: Asia Pacific MBB Subscribers Forecast (2011 - 2016, millions)Chart 16: Europe MBB Subscribers Forecast (2011 - 2016, millions)Chart 17: North America MBB Subscribers Forecast (2011 - 2016, millions)Chart 18: Latin America MBB Subscribers Forecast (2011 – 2016, millions)Chart 19: Africa MBB Subscribers Forecast (2011 – 2016, millions)Chart 20: Middle East MBB Subscribers Forecast (2011 – 2016, millions)4.2 MBB Revenues Forecast 2010YE, 2011 - 2016Chart 21: Global MBB Revenues Forecast (2010, 2011 - 2016, billions)Chart 22: Regional MBB Revenues Magnitude (2010, 2011 – 2016F)Table 46: Regional MBB Revenues Forecast (2011 - 2016, billions)Chart 23: Regional MBB Revenues Forecast (2011, billions)Chart 24: Regional MBB Revenues Forecast (2016, billions)Chart 25: Asia Pacific MBB Revenues Forecast (2010, 2011 – 2016, billions)Chart 26: Europe MBB Revenues Forecast (2010, 2011 – 2016, billions)Chart 27: North America MBB Revenues Forecast (2010, 2011 – 2016, billions)Chart 28: Latin America MBB Revenues Forecast (2010, 2011–2016, billions)Chart 29: Africa MBB Revenues Forecast (2010, 2011 – 2016, billions)Chart 30: Middle East MBB Revenues Forecast (2010, 2011 – 2016, billions)5 Roadmap to Build a Fail-safe MBB Business PlatformTable 47: High Speed Networks - Regional (March 2010)5.1 MBB Staircase5.2 GSM/ 3GPP1 Family5.2.1 EDGE EvolutionTable 48: Benefits of EDGE5.2.2 UMTS (Universal Mobile Telecommunications System)5.2.3 HSPA (High Speed Packet Access) and HSPA+5.2.4 LTE (Long Term Evolution)5.2.4.1 LTE, a Road to LTE Advanced5.2.5 CDMA/ 3GPP2 Family5.2.5.1 CDMA2000 1XEV-DO (Evolution Data Only) Revision 05.2.5.1.1 Standard Revision and path towards CDMA EV-DO Revision A and Revision B
  7. 7. 5.2.5.1.2 TIA-856 Revision 05.2.6 WiMAX (Worldwide Interoperability for Microwave Access)Table 49: Forecast for 3G+ Technologies for 2016Chart 31: User Adoption Growth Forecast for 3G+ Technologies for 20165.2.6.1 LTE vs. WiMAX: Who Would Win, Finally?5.2.7 Wi-FiTable 50: Wi-Fi SWOT Analysis5.2.8 Mi-FiTable 51: Regional Penetration of Rest of the Technologies5.3 Mobile Broadband Catalysts and HindrancesTable 52: Mobile Broadband CatalystsTable 53: Mobile Broadband Hindrances5.4 Mobile Broadband Devices – Viability and Usage5.4.1 USB Modems/ USB Dongles5.4.2 Embedded ModemsTable 54: Partnerships between Mobile Operators and Laptop Manufacturers5.4.3 PC Cards and Express Cards5.4.4 Mobile Phone Handsets6 Mobile Internet Traffic – Regional Forecasts, Smart Offloading and Innovative Techniquesto Rein-in the ‘Raging Bull; and Methodology to Fuel MBB ARPUs 2012 - 20166.1 Global Traffic Meter – Accidents Waiting to Happen!Chart 32: Global Application Usage and Growth (2010YE)Chart 33: Mobile Data Traffic (2010YE – 2016F, Exabytes/month)Table 55: Regional Mobile Data Traffic (2010YE – 2016F, Petabytes/month)Chart 34: Regional Mobile Data Traffic (2010YE – 2016F, Petabytes/month)Table 56: Global Traffic Share by Devices (2010YE – 2016F, Petabytes/month)Chart 35: Global Traffic Share by Devices (2010YE – 2016F, Petabytes/month)Table 57: Mobile Services Contribution to Data Traffic (2010YE – 2016F, Petabytes/month)Chart 36: Mobile Services Contribution to Data Traffic (2010YE – 2016F, Petabytes/month)6.2 Manage Your Data Traffic Now, or Perish!6.3 Traffic Offloading Techniques – A Shredding Analysis6.4 Scope of Traffic Offloading Practices – An Eye-Opener6.5 Femtocell vs. Wi-Fi for Data Offloading – Which would make the ultimate cut?6.6 What are the Alternatives to Traffic Offloading Solutions?Chart 37: Traffic Management Chaos6.7 Feasibility of Offloading onto Other Networks6.8 Different Devices Need Different Concepts6.9 MBB Data ARPUs – Lets Fuel-up Your Tanks Now!6.10 Regional Mobile Broadband ARPU Forecasts (2011 - 2016)6.10.1 North America (2011 – 2016F)Chart 38: MBB Connections and Penetration Rate in North America (2010YE, 2011 - 2016F)Chart 39: MBB ARPUs of North America (2010YE, 2011 - 2016F)
  8. 8. 6.10.2 Europe (2011 – 2016F)Chart 40: MBB Connections and Penetration Rate in Europe (2010, 2011 - 2016F)Chart 41: MBB ARPUs of Europe (2010YE, 2011 - 2016F)6.10.3 Asia Pacific (2011 – 2016F)Chart 42: MBB Penetration Rate in Asia Pacific (2010YE, 2011 - 2016F, percentage)Chart 43: MBB ARPUs of Asia Pacific (2010YE, 2011 - 2016F)6.11 MBB ARPU Forecasts of Major MNOs (2010YE – 2016)6.11.1 AT&T Inc., USAChart 44: AT&T- MBB ARPU (2010, quarter-wise)Chart 45: AT&T- MBB ARPU Forecast (2011 - 2016)6.11.2 Bharti Airtel Ltd., IndiaChart 46: Bharti Airtel - MBB ARPU (2010, quarter-wise)Chart 47: Bharti Airtel - MBB ARPU Forecast (2011 - 2016)6.11.3 China Mobile Ltd., ChinaChart 48: China Mobile - MBB ARPU (2010, quarter-wise)Chart 49: China Mobile - MBB ARPU Forecast (2011 - 2016)6.11.4 NTT DoCoMo Ltd., JapanChart 50: NTT DoCoMo - MBB ARPU (2010, quarter-wise)Chart 51: NTT DoCoMo - MBB ARPU Forecast (2011 - 2016)6.11.5 Verizon Wireless Inc., USAChart 52: Verizon Wireless - MBB ARPU Forecast (2011 - 2016)6.11.6 Sprint Nextel Corp., USAChart 53: Sprint Nextel - MBB ARPU Forecast (2011 - 2016)7 Mobile Broadband –Tasting the Success by Unheard-Of VAS Strategies; Driving MBB inUnderserved Regions and Crashing the Untapped7.1 How to Create an Irresistible Need for Mobile Broadband?Table 58: Affect of Development, Resource Management and Networking on Society7.2 Have You Really Exhausted Your VAS Pipeline? Think Again!7.3 VAS Based On Subscription Services7.4 VAS Embedded In the Mobile Phone7.5 Have You Thought of These VAS…? Perhaps Not!7.6 Rural/ Underserved Regions – Opportunities and Challenges7.6.1 Opportunities7.6.2 Challenges7.7 Unserved Regions - Would They Ever Become Penetrable?7.8 Metropolitan Regions – Emerging Challenges8 Mobile Broadband – Regional Consumer Psychology, Usage Patterns and Volumes 2012 -2016Chart 54: Regional MBB Users (January 2011, percentage)Chart 55: Regional MBB Users (January 2011, millions)8.1 EuropeTable 59: Mobile Broadband Users Forecast for Selected European Countries
  9. 9. (2010YE - 2016, millions)Chart 56: MBB Users Forecast for France (2010YE – 2016)Chart 57: MBB Users Forecast for Germany (2010YE – 2016)Chart 58: MBB Users Forecast for Italy (2010YE – 2016)Chart 59: MBB Users Forecast for Spain (2010YE – 2016)Chart 60: MBB Users Forecast for UK (2010YE – 2016)8.2 Asia PacificChart 61: MBB Users Forecast for Asia Pacific (2010YE – 2016, percentage)8.3 North AmericaChart 62: MBB Users Forecast for North America (2010YE – 2016, percentage)8.4 AfricaChart 63: MBB Users Forecast for Africa (2010YE – 2016F, millions)8.5 Middle EastChart 64: MBB Users Forecast for Middle East (2010YE – 2016, millions)9 Mobile Broadband - Innovative Pricing Models for Different Consumer Segments andChurn Poisoning PloysChart 65: Important Factors behind a Successful Pricing Strategy9.1 CorporatesChart 66: Workology of Mobile Broadband PlanTable 60: Corporate Pricing Model by VodafoneTable 61: A Possible Special Corporate Plan9.2 IndividualsTable 62: USB Drive/ Modem/ Express Cards Pricing Models for Individual9.2.3 A Possible Special Pricing Model for Individual Users9.3 Students9.3.1 A Possible Pricing Model for StudentsTable 63: Vodafones USB Data Card MBB Plan for Students9.4 Heavy Users or Frequent TravelersTable 64: Vodafones new Euro Traveler Mobile Broadband initiative9.4.1 A Possible Pricing Plan for Frequent Travelers and Business Executives9.5 Light Users9.5.1 A Possible MBB Tariff Structure for Light Users9.6 Mobile Broadband Churn Poisoning Ploys9.6.1 Effective Strategies to Reduce Churn Rate and Retain CustomersTable 65: Effective Techniques to Cut ChurnTable 66: Management of Post-paid and Pre-paid User ClassChart 67: How to Drive Customer Retention and Loyalty?10 Global Mobile Messaging – Regional Forecasts on Volumes & Revenues, and KeyFactors Affecting Usage 2012 - 201610.1 SMS, MMS, Mobile E-Mail and IM – What the Future Holds?Chart 68: Regional SMS Traffic (2010YE, billions)Chart 69: Regional SMS Traffic (2011 – 2016F, billions)
  10. 10. Chart 70: Regional MMS Traffic (2010YE, billions)Chart 71: Regional MMS Traffic (2010YE, 2011 – 2016F, billions)Chart 72: Global SMS and MMS Traffic, Compared (2010YE, billions)Chart 73: Global Mobile E-Mail Traffic (2010YE, 2011 – 2016F, billions)Chart 74: Regional Mobile E-Mail Traffic (2010YE, 2011 – 2016F, billions)Chart 75: Global Mobile IM Traffic (2010YE, 2011 – 2016F, billions)Chart 76: Regional Mobile IM Traffic (2010YE, 2011 – 2016F, billions)Chart 77: Global Mobile E-mail and Mobile IM Users, Compared (2010YE, millions)Chart 78: Global SMS Revenues (2010YE, 2011 – 2016F, billions)Chart 79: Regional SMS Revenues (2010YE, 2011 – 2016F, billions)Chart 80: Global MMS Revenues (2010YE, 2011 - 2016F, billions)Chart 81: Regional MMS Revenues (2010YE, 2011 - 2016F, billions)Chart 82: Global Mobile E-Mail Revenues (2010YE, 2011 - 2016F, billions)Chart 83: Regional Mobile E-Mail Revenues (2010YE, 2011 - 2016F, billions)Chart 84: Global Mobile IM Revenues (2010YE, 2011 - 2016F, billions)Chart 85: Regional Mobile IM Revenues (2010YE, 2011 – 2016F, billions)Chart 86: Global Mobile Messaging Aggregated Revenues (2010YE, billions)Chart 87: Global Mobile Messaging Aggregated Revenues (2010YE, 2011 - 2016F, billions)Chart 88: Influential Factors that affect Uptake of Mobile Messaging Services11 Thought Provoking Case Studies11.1 Case Study 1: China Mobile MMS 2010, China [Side-by-Side Comparison with China Unicomand China Telecom]11.1.1 About the Operator11.1.2 Rationale behind the CaseChart 89: Subscriber Base of China Mobile (2008 – 2010, millions)Chart 90: China Mobile and China Unicom – Subscribers Base Comparison (2008 – 2010,millions)Chart 91: Growth of China Mobile (2008 – 2010, percentage)Chart 92: Total Subscriber Growth of China Mobile, China Unicom and China Telecom (2008 –2010, millions)Chart 93: 3G User Growth (in millions) by December 2010 – China Mobile, China Unicom andChina TelecomChart 94: Net Addition of Subscribers and Market Share of China Mobile (2008 – 2010, millions)Chart 95: MMS Users of China Mobile (2008 - September 2010, millions)Chart 96: MMS Traffic of China Mobile and China Unicom (2009 – 2010, billions)Chart 97: China Mobile MMS Usage Volume (2008 – 2010, billions)Chart 98: MMS Revenue of China Mobile (2009 – 2010, millions)11.1.3 What made China Mobile succeed?11.1.4 The Charm of China Mobile MMS11.1.5 Development Factors11.1.6 New Arenas and New Models to expand the Blue Ocean MarketsChart 99: Highlights of Result
  11. 11. 11.2 Case Study 2: NTT DoCoMo, Japan11.2.1 About the Operator11.2.2 Why NTT DoCoMo?Chart 100: Subscriber Base of NTT DoCoMo (2009 - 2010, millions)Chart 101: Market Share of MNOs in JapanChart 102: Subscriber Share of MNOs in Japan (2010YE, millions)Chart 103: 3G Growth of NTT DoCoMo (2009 - 2010, Q1 2011, percentage)Chart 104: Packet ARPU of NTT DoCoMo (2009 - 2010)Chart 105: Quarterly Churn Rate of NTT DoCoMo (2009)Chart 106: Quarterly Churn Rate of NTT DoCoMo (2010)Chart 107: BEE TV Subscribers (Q2 2009 - Q2 2010, millions)Chart 108: i- Concier Service Users (2009, millions)Chart 109: i- Concier Service Users (2010, millions)11.2.3 Strategies and Developments in 201011.2.4 Key DevelopmentsChart 110: Number of iD Users and Payment Terminals (2008 – August 2010, millions)11.3 Case Study 3: Ncell, Nepal [An Underserved 3G Market]11.3.1 About the Operator11.3.2 Rationale behind selecting Ncell11.3.3 3G coverage of NcellTable 67: 3G Coverage Outside KathmanduChart 111: No. of Subscribers (2009 – Q3 2010, millions)Chart 112: Market Share of Ncell (2009 - 2010)Chart 113: Net Revenue ((Q1 2009 - Q4 2009) & (Q1 2010 - Q3 2010), SEK millions)11.3.4 Strategy and Developments (2010 – 2011)11.4 Case Study 4: Telkomsel, Indonesia [Side by Side Comparison with XLAxiata]11.4.1 About the Operator11.4.2 Rationale behind the CaseChart 114: User Base of Telkomsel and XL-Axiata (2010YE, millions)Chart 115: Market Share Comparison of Telkomsel and XL-Axiata (Q3 2010)Chart 116: SMS Traffic Comparison of Telkomsel and XL-Axiata (2009 – 2010YE, billions)Chart 117: SMS Traffic Projection & Comparison for Telkomsel and XL- Axiata (2011, billions)Chart 118: Telkomsel Quarterly SMS Traffic ((Q1 – Q3) for (2009 – 2010), billions)Chart 119: Telkomsel SMS Quarterly Revenues, and Comparison between 2009 and 2010 (inmillions)11.4.3 Success EnablersTable 68: SMS Tariffs and Promotional Plans11.4.3.1 Continuous Upgrades11.4.3.2 Network Quality, Capacity and Maintenance11.4.3.3 Innovative SMS Push StrategiesTable 69: SMS Traffic Catalysts11.5 Case Study 5: Vodafone, India [Side by Side Comparison with Idea Cellular]
  12. 12. 11.5.1 About the Operator11.5.2 Rationale behind the CaseChart 120: Vodafone and Idea Cellular Users (February 2011, millions)Chart 121: Vodafone and Idea Cellular Users across Metros (January 2011, millions)Chart 122: Vodafone and Idea Cellular Users across major States/ Regions (January 2011,millions)Chart 123: Vodafone and Idea Cellular Market Share (2010YE)Chart 124: Total Mobile Subscribers Growth in India (2010, millions)Chart 125: Subscriber Base Comparison - Vodafone and Idea Cellular (2010YE, millions)Chart 126: SMS Traffic Comparison - Vodafone and Idea Cellular (Q3 2010, billions)Chart 127: SMS Revenues Comparison - Vodafone and Idea Cellular (2010, millions)11.5.3 Key Strategies to Drive Usage11.5.4 Analysis of Vodafone 3G Services across Underserved India12 Mobile Applications – An Exhaustive Analysis of Platforms, App Stores, BusinessModels, and Regional Forecasts on App Subscribers and Revenues 2012 – 201612.1 Mobile Applications Overview12.2 Mobile App Stores – Flooding To Quench Users ThirstTable 70: Top 10 Mobile Apps of 2011 - 2013Table 71: Different Mobile App Store offerings by OS/ Handset Vendors, Mobile Operators andOthers)12.3 Developments in Smartphone App MarketsTable 72: Six Major Trends Shaping the Smartphone Application Ecosystem by 2010YE12.4 Latest Trends and Opportunities for Mobile App Businesses in 201112.5 Business Models of App StoresChart 128: Obstacles of Third Party App Developer ProgramsTable 73: Different Approaches to Working with ACPsChart 129: Free vs. Paid Mobile AppsChart 130: Average Price Comparison of Apps by Different StoresChart 131: Mobile App Store Sizes (2010YE)Chart 132: Global Mobile App Store Growth in 2010Chart 133: Comparative Growth of Mobile App Platforms (2010 – 2011, percentage)Chart 134: Mobile App Platforms – Comparative Growth (2010YE – 2011, percentage)12.6 Sources of RevenueChart 135: Mobile Apps Revenue Sources (2010 - 2011)Chart 136: Success Measures of Mobile Apps in 2010 - 201112.7 Top Mobile Socio-Networking Apps12.8 A Critical Examination of the Five Most Popular Socio-networkingApplications and Sites, and their Affect on MBB UptakeChart 137: Facebook Demographics in January 2011Chart 138: Regional Facebook UsageChart 139: Worldwide Facebook Users - Gender WiseChart 140: Worldwide Twitter Usage
  13. 13. Chart 141: Worldwide LinkedIn Usage – Gender WiseChart 142: Top 10 Countries with LinkedIn Users (millions)Chart 143: Worldwide LinkedIn Distribution by Industry (2010 – 2011)Chart 144: Facebook, Twitter and LinkedIn - Head to Head Revenues (2010, millions)12.9 Key Elements of Facebook and Twitter12.9.1 Why people love Facebook?12.9.2 Whats so special about Twitter?12.10 Communication Styles in different Social Settings12.11 So Which Social Network is the Best?12.12 What is an App-Centric Business Model?Chart 145: App-Centric Business Model - Explained12.13 What is an Operator-Centric Business Model?Chart 146: Operator-Centric Business Model - ExplainedChart 147: Revenue sharing Operator-Centric Business Model12.14 Market SizeChart 148: Mobile App User Base (2010YE – 2016F, millions)Table 74: Regional Mobile App User Base (2010YE – 2016F, millions)Chart 149: Regional Mobile App User Share in 2010 (percentage)Chart 150: Regional Mobile App Users Forecast for 2016 (percentage)Chart 151: Regional Mobile App User Growth (2010YE – 2016F, percentage)12.15 Mobile App RevenuesChart 152: Global Mobile App Revenues (2010YE – 2016F, billions)Table 75: Regional Mobile App Revenues (2010YE – 2016F, billions)Chart 153: Regional Mobile App Revenue Contribution in 2010 (percentage)Chart 154: Mobile App Revenues in Europe (2010, 2011 - 2016F, billions)Chart 155: Mobile App Revenues in Asia (2010, 2011 - 2016F, billions)Chart 156: Mobile App Revenues in North America (2010, 2011 - 2016F, billions)Chart 157: Mobile App Revenues in Rest of the World (2010, 2011 - 2016F, billions)Chart 158: Regional Mobile App Revenue Contribution Forecast for 2016 (percentage)Chart 159: Regional CAGR of Mobile Application Revenue (2010YE - 2016F, percentage13 Mobile Applications – Business Models and Case Studies13.1 Case Study 1: Apple Apps StoreChart 160: No. of Applications in Apple App Store (January 2011)Chart 161: Apple iPhone Development – Application Submissions (January 2011)Chart 162: Apple iPhone Application Price Distribution (January 2011)Chart 163: Most Popular Categories of Active Applications (Apple iPhone – January 2011)13.1.1 Business Model13.1.2 Key Developments13.2 Case Study 2: Samsung Bada Apps Store13.2.1 Vision Pertaining to Samsung Bada13.2.2 Business Model and DevelopmentsChart 164: Most Popular Samsung Bada Apps
  14. 14. Chart 165: Comparison of Samsung Bada Mobile App Trends with Smartphones & FeaturePhones (2010 - 2011, percentage)Chart 166: Samsung Bada EcosystemChart 167: An App-Centric Focus13.2.3 Revenue Model of Samsung Bada13.3 Case Study 3: Blackberry App WorldChart 168: Most Popular Blackberry Apps13.3.1 Business Models and Developments13.3.2 Revenue model of BlackBerry14 So, Are You Ready for ‘The MBB Grand Prix 2012 – 2016?14.1 Present Situation of Mobile Broadband (2010 - 2011)Chart 169: Global Mobile Broadband User base as a Percentage of Total Mobile Subscribers(2010 - 2016F)Chart 170: Global Revenue CAGR of Mobile Data Services (2010 – 2016F, percentage)14.2 The Path Ahead14.2.1 Growth14.2.2 Underserved Markets14.2.3 Unserved Markets14.2.4 Matured MarketsTable 76: Strategies to Cope with Increasing Demand for Data Services over Mobile NetworksTable 77: Which MBB Services New Adapters expect to be Using?Contact: sales@reportsandreports.com for more information.

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