Mexico Beer Market Insights 2012


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Mexico Beer Market Insights 2012

  1. 1. Mexico Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 68Price: Single User License – US$2672"Product SynopsisA detailed market research report on the Mexico beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Mexico beer industry, publishedby Canadean. The report covers total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?There was an increase in the number of new business models, such as home delivered food andbeverage schemes throughout the year. As consumer spending continues to be insecure, at homeconsumption gained ground, and people in general are less drawn to restaurants, bars and otheron-premise channels in the evening.What are the key drivers behind recent market changes?On-premise channel margins are expected to continue eroding due to the continuous consumerinsecurity issues present around the country. Following an atypical cold and rainy 2010, 2011registered higher temperatures than the previous year, boosting the beverage industry, particularlyin the first three quarters of the year.What makes this report unique and essential to read?The Mexico Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviewswith key producers, leading companies in allied industries, distributors and retailers.Key Features and Benefits
  2. 2. This report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Mexico Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesAs consumer spending continues to be insecure, at home consumption gained ground. The mostaffected regions were the northern states, such as Tamaulipas, Chihuahua, Nuevo León andCoahuila.Beer benefited significantly from the heat wave seen during 2011.Mexicos economic showed signs of recovery during 2011: GDP grew by 3.9%, whilstunemployment levels fell.The low calorie segment saw growth in 2011, however it still accounts for just 9% of the market.Local artisanal breweries continue to grow strongly, but only contribute to a small share of themarket. Local artisanal brewers, such as Minerva and Tempus, have continued to develop newproducts, increasing sector volume.Key HighlightsOn-premise channels continued to suffer due to the precautious spending issues of consumers inthe northern states. Similarly, in the south eastern region of Mexico lower disposable income hasresulted in the closure of 75 restaurants, with only 25 opening.Beer festivals continue to build a presence and local artisanal beer tours start to gain momentum,providing new options for curious consumers.
  3. 3. In 2011, Heineken continued its restructuring process in terms of cost efficiency, new deals withsuppliers, such as Vitro, and brand redesigns.Dark beer appears to have increased its appeal among consumers, with brands such as Indio(Heineken) registering double digit growth; this trend is due to the numbers of consumers thatcurrently drink light beer, who are looking for innovation and to discover stronger flavors.At the end of 2011, going into early 2012, Heineken redesigned its main brands, which includeTecate, CartaBlanca and Indio, in an effort to reinforce the historic traditions of the beverages inthe Mexican market."Get your copy of this report @ points covered in Table of Contents of this report include"Canadean Mexico Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1991-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowth
  4. 4. Market ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011Brand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer, 2011Table 3.8 - Leading Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012F
  5. 5. Consumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESCERVECERIA CUAUHTEMOC MOCTEZUMA (HEINEKEN MEXICO)Ownership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Cerveceria Cuauhtemoc Moctezuma Full Brand List, ABV%, Pack TypeTable - Heineken Mexico Brand Volumes, 2007-2011Table - Femsa Brand Volumes, 2007-2011MODELOOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Modelo Full Brand List, ABV%, Pack TypeTable - Grupo Modelo Brand Volumes, 2007-2011SMALLER BREWERSCervecería Minerva
  6. 6. MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapAssembly to complete - this should be all tables as per the count KMF10Assembly tocomplete - this should be all charts as per the count KMF11"Contact: for more information.