Latvia Beer Market Insights 2012
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Latvia Beer Market Insights 2012 Latvia Beer Market Insights 2012 Document Transcript

  • Latvia Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 77Price: Single User License – US$3328Product SynopsisA detailed market research report on the Latvia beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Latvia beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Even though the Latvian economy has been on a seemingly stable recovery path since the secondhalf of 2009, the source of growth could fade away in a very short period of time as mostEuropean Union countries that import from Latvia are struggling with their economies.What are the key drivers behind recent market changes?Consumers are still price cautious and select products according to the provided price discounts.What makes this report unique and essential to read?The Latvia Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Latvia Beer industry. Data includes volumes from 2007 to 2011 plusforecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesUnfiltered beer has been the main novelty product in 2011 and undoubtedly the most successful.With the success of the brand Cesu Nefiltretais, other breweries hotly followed with their ownunfiltered beer brands. Unfiltered (also known as live) beer is a new segment that seemingly hasgreat prospects for the future.Discount beers have dominated the market in 2011; the top three beers are all discount beers.Discounts are the main driving force behind consumer choice. As a result, while volumes areincreasing for most breweries, the margins are decreasing.The largest breweries are investing in can production and expanding their already existing brandsrange within cans. New volume cans such as 56.8cl and 100cl are appearing in the market.Overall cans are growing and taking larger market share.The Horeca channel showed doubled digit growth in 2011, increasing tourist inflow and favorableweather conditions being the main factors.Key HighlightsConsumers look for discounted products and are reluctant to buy for the regular priceBrand loyalty remained of secondary importanceThe largest breweries continue to invest in canLight lagers produced by local brewers are the most preferred beers
  • Unfiltered beer (live) was the main novelty of the yearGet your copy of this report @ points covered in Table of Contents of this report includeCanadean Latvia Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1991-2014FTable - East Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - East Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - East Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging Trends
  • OutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.6.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.7.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.7.2 - Leading Retail Groups for Beer - Turnover/% Share, 2007-2011Table 3.7.3 - Leading Retail Groups for Beer - Owner/Outlet, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012F
  • Beer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESALDARIS (CARLSBERG GROUP)Ownership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Aldaris Full Brand List, ABV%, Pack TypeTable - Aldaris Brand Volumes, 2007-2011CESU ALUS (OLVI)Ownership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Cesu Alus Full Brand List, ABV%, Pack TypeTable - Cesu Alus Brand Volumes, 2007-2011ROYAL UNIBREW LATVIAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HL
  • Table - Royal Unibrew Full Brand List, ABV%, Pack TypeTable - Royal Unibrew Latvia Brand Volumes, 2007-2011SMALLER BREWERS (Brands, Volume 000s HL 2011 and comment)Alus NamsBauskas AlusPiebalgas AlusTervetes AlusValmiermuizaZaksi LtdMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: for more information.