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Italy Beer Market Insights 2012

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  • 1. Italy Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 136Price: Single User License – US$9344Product SynopsisA detailed market research report on the Italy beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Italy beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?Italy has been hit hard by the economic crisis as a consequence of its large public debt.What are the key drivers behind recent market changes?Super premium and specialty brands are driving growth in both off- and on-premise, despite theeconomic situation. The growing appeal of “made in Italy” continues to drive exports.What makes this report unique and essential to read?The Italy Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Italy Beer industry. Data includes volumes from 2007 to 2011 plusforecasts for 2012, enabling historical and current trend analysis.
  • 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesTemperatures were well below average (especially in July) which led to a decline in consumptionof commercial beverages.Spending in the On-Premise channel suffered a setback owing to the growing political andeconomic uncertaintyGrowth in nectars and energy drinks were able to off-set losses in other categories.FABs continue to decline as a result of falling on-premise consumptionDrinking yogurt declined owing to its premium price positioningKey HighlightsWeather improved in August which helped with consumption of beverages, which helped offset thebad weather in July.Flavored milk grew marginally thanks to their competitive price positioning.Draught Beer has a faily modest share of total beer consumption.Soymilk grew with the expansion of the consumer base, as a result of successful Marketing.Beer culture is developing among Italian consumers.Get your copy of this report @http://www.reportsnreports.com/reports/194762-italy-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report include
  • 3. Canadean Italy Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - West Europe Population Size and Growth, 2001-2012FTable - Economic Indicators, 2003-2013FTable - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012FTable - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012FTable - West Europe Beverage Consumption Per Capita, Growth, 2002-2012FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Local SegmentationTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011
  • 4. Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.7 - Leading Retail Groups for Beer by - Number/% Share, 2010-2011Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011Table 3.8B - Leading Beer Importers, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 2001-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011
  • 5. Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESCARLSBERG ITALIA SPAOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Carlsberg Italia Full Brand List, ABV%, Pack TypeTable - Carlsberg Italia Brand Volumes, 2007-2011BIRRA CASTELLO DI UDINE SPAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Birra Castello Full Brand List, ABV%, Pack TypeTable - Birra Castello Brand Volumes, 2007-2011FABBRICA BIRRA FORST SPAOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Forst Full Brand List, ABV%, Pack TypeTable - Forst Brand Volumes, 2007-2011HEINEKEN ITALIA SPAOwnership/ShareholdersCompany HistoryStrategic Information
  • 6. Other Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - Heineken Italia Full Brand List, ABV%, Pack TypeTable - Heineken Italia Brand Volumes, 2007-2011INBEV ITALIA SrlOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - InBev Italia Full Brand List, ABV%, Pack TypeTable - InBev Italia Brand Volumes, 2007-2011MENABREA SPAOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Menabrea Full Brand List, ABV%, Pack TypeTable - Menabrea Brand Volumes, 2007-2011PERONI INDUSTRIALEOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Peroni Full Brand List, ABV%, Pack TypeTable - Peroni Brand Volumes, 2007-2011SMALLER BREWERSBavaria Italia SrlCeres SpaPaulaner ItaliaRadeberger Gruppe Italia SrlTarricone SpaWarsteiner Italia SrlMethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossary
  • 7. MapContact: sales@reportsandreports.com for more information.