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Home Care in Norway

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  • 1. Home Care in NorwayReport Details:Published:October 2012No. of Pages: 71Price: Single User License – US$2400Retail value sales in home care recorded a moderate increase in current terms in 2011. Growthwas curtailed by declining sales in laundry care, the largest category, and a slower gain indishwashing.Euromonitor Internationals Home Care in Norway market report offers a comprehensive guide tothe size and shape of the market at a national level. It provides the latest retail sales data (historicdate range), allowing you to identify the sectors driving growth. It identifies the leading companies,the leading brands and offers strategic analysis of key factors influencing the market - be they newproduct developments, packaging innovations, economic/lifestyle influences, distribution or pricingissues. Forecasts to 2016 illustrate how the market is set to change.Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes,Surface Care, Toilet Care.Data coverage: market sizes (historic and forecasts), company shares, brand shares anddistribution data.Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years experience of publishing market research reports,business reference books and online information systems. With offices in London, Chicago,Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and anetwork of over 800 analysts worldwide, Euromonitor International has a unique capability todevelop reliable information resources to help drive informed strategic planning.Get your copy of this report @http://www.reportsnreports.com/reports/199971-home-care-in-norway.html
  • 2. Major points covered in Table of Contents of this report includeHOME CARE IN NORWAYEuromonitor InternationalOctober 2012LIST OF CONTENTS AND TABLESExecutive SummaryModerate Growth in Retail Value Sales in 2011Value for Money in FocusLilleborg As Leads Home Care in NorwayDiscounters Grows Its Share of Retail Value Sales in 2011Wipes Set To Drive Sales Growth in the Forecast PeriodKey Trends and DevelopmentConsumption Declines in Spite of Rising Disposable Household IncomeRise of Discount Grocery RetailersGovernment-led Eco-friendly InitiativesLilleborg Dominates Home CareGreater Internet Access Adds A New Dimension To MarketingMarket IndicatorsTable 1 Households 2006-2011Market DataTable 2 Sales of Home Care by Category: Value 2006-2011Table 3 Sales of Home Care by Category: % Value Growth 2006-2011Table 4 Home Care Company Shares 2007-2011Table 5 Home Care Brand Shares 2008-2011Table 6 Penetration of Private Label by Category 2006-2011Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011Table 9 Forecast Sales of Home Care by Category: Value 2011-2016Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016DefinitionsSourcesSummary 1 Research SourcesKirk As in Home Care (norway)Strategic DirectionKey FactsSummary 2 Kirk AS: Key FactsSummary 3 Kirk AS: Operational IndicatorsCompany BackgroundProductionCompetitive Positioning
  • 3. Summary 4 Kirk AS: Competitive Position 2011Krefting & Co As in Home Care (norway)Strategic DirectionKey FactsSummary 5 Krefting & Co AS: Key FactsSummary 6 Krefting & Co AS: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningSummary 7 Krefting & Co AS: Competitive Position 2011Lilleborg As in Home Care (norway)Strategic DirectionKey FactsSummary 8 Lilleborg AS: Key FactsSummary 9 Lilleborg AS: Operational IndicatorsCompany BackgroundProductionSummary 10 Lilleborg AS: Production Statistics 2011Competitive PositioningSummary 11 Lilleborg AS: Competitive Position 2011Tradeway As in Home Care (norway)Strategic DirectionKey FactsSummary 12 Tradeway AS: Key FactsSummary 13 Tradeway AS: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningHeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 11 Sales of Air Care by Category: Value 2006-2011Table 12 Sales of Air Care by Category: % Value Growth 2006-2011Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011Table 14 Air Care Fragrances Rankings by Value 2006-2011Table 15 Air Care Company Shares 2007-2011Table 16 Air Care Brand Shares 2008-2011Table 17 Forecast Sales of Air Care by Category: Value 2011-2016Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016Headlines
  • 4. TrendsCompetitive LandscapeProspectsCategory DataTable 19 Sales of Bleach: Value 2006-2011Table 20 Sales of Bleach: % Value Growth 2006-2011Table 21 Bleach Company Shares 2007-2011Table 22 Bleach Brand Shares 2008-2011Table 23 Forecast Sales of Bleach: Value 2011-2016Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 25 Household Possession of Dishwashers 2006-2011Category DataTable 26 Sales of Dishwashing by Category: Value 2006-2011Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011Table 29 Dishwashing Brand Shares 2008-2011Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 32 Sales of Home Insecticides by Category: Value 2006-2011Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011Table 35 Home Insecticides Company Shares 2007-2011Table 36 Home Insecticides Brand Shares 2008-2011Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory IndicatorsTable 39 Household Possession of Washing Machines 2006-2011Category DataTable 40 Sales of Laundry Care by Category: Value 2006-2011
  • 5. Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011Table 42 Sales of Laundry Aids by Category: Value 2006-2011Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011Table 44 Sales of Laundry Detergents by Category: Value 2006-2011Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011Table 47 Laundry Care Company Shares 2007-2011Table 48 Laundry Care Brand Shares 2008-2011Table 49 Laundry Aids Company Shares 2007-2011Table 50 Laundry Aids Brand Shares 2008-2011Table 51 Laundry Detergents Company Shares 2007-2011Table 52 Laundry Detergents Brand Shares 2008-2011Table 53 Forecast Sales of Laundry Care by Category: Value 2011-2016Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 55 Sales of Polishes by Category: Value 2006-2011Table 56 Sales of Polishes by Category: % Value Growth 2006-2011Table 57 Polishes Company Shares 2007-2011Table 58 Polishes Brand Shares 2008-2011Table 59 Forecast Sales of Polishes by Category: Value 2011-2016Table 60 Forecast Sales of Polishes by Category: % Value Growth 2011-2016HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 61 Sales of Surface Care by Category: Value 2006-2011Table 62 Sales of Surface Care by Category: % Value Growth 2006-2011Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % ValueGrowth 2006-2011Table 65 Surface Care Company Shares 2007-2011Table 66 Surface Care Brand Shares 2008-2011Table 67 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011Table 68 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011Table 69 Forecast Sales of Surface Care by Category: Value 2011-2016Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
  • 6. HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 71 Sales of Toilet Care by Category: Value 2006-2011Table 72 Sales of Toilet Care by Category: % Value Growth 2006-2011Table 73 Toilet Care Company Shares 2007-2011Table 74 Toilet Care Brand Shares 2008-2011Table 75 Forecast Sales of Toilet Care by Category: Value 2011-2016Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016Table 77 Forecast Sales of Toilet Care by Category: Value 2011-2016Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.